As organizations, markets, and society become networked, complexity in all human endeavors increases. There are more variables as a result of more connections. In complex adaptive systems, the relationship between cause and effect can only be known after the fact. This makes traditional planning and control obsolete. Connected organizations must learn how to deal with ambiguity and complexity.
Mining the mobile phone data from 10 million people over 4 years reveals the subtle changes that occur in the flow of information when disaster strikes, say network scientistsscientists.
...More interesting, however, is what happens next. It’s easy to imagine that the first thing the group of friends and relatives do next is contact other people to spread the news that a disaster has struck.
But instead, the next call they make tends to be straight back to the person involved in the emergency situation. This is completely different to the normal behaviour where the likelihood of returning a call is significantly lower. Indeed, a call made during a concert is less likely than usual to get a call back.
Liang and co conclude that the need for correspondence with eyewitnesses is more critical than the dissemination of situational awareness during emergencies.” In other words, the desire to want to find out more trumps the need to pass on what they already know. At least in emergency situations....
Mobile traffic is growing at an alarming rate, but even more alarming might be what a Google Mobile Movement Study mentioned, stating that “88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.” This statement alone should highlight the importance of being found via mobile devices.
Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning.
A Stanford research project explored the key differences between lives of happiness and meaningfulness. While the two are similar, dramatic differences exist – and one should not underestimate the power of meaningfulness.
Once you have your competitors on your Twitter radar, here's three ways you can gain competitive intelligence that can ultimately help your brand as well. leveraging publicly available information from your competitors on social media. For example, if a competing business chooses to crowdsource ideas for its new marketing campaign on social media, you have every right to capitalize on this opportunity and gain insights on what it’s up to
IN 1930, when the world was “suffering…from a bad attack of economic pessimism”, John Maynard Keynes wrote a broadly optimistic essay, “Economic Possibilities for our Grandchildren”. It imagined a middle way between revolution and stagnation that would leave the said grandchildren a great deal richer than their grandparents. But the path was not without dangers.
One of the worries Keynes admitted was a “new disease”: “technological unemployment…due to our discovery of means of economising the use of labour outrunning the pace at which we can find new uses for labour.” His readers might not have heard of the problem, he suggested—but they were certain to hear a lot more about it in the years to come.
Since we’re talking thought leadership, I’ll throw in a third resource. Art Kleiner, s+b’s editor-in-chief, shared this PowerPoint deck with me a couple of years ago and I’ve found myself referring back to it fairly frequently ever since: Kleiner’s main focus is the development of a compelling business article or white paper, but his approach is easily expandable into a tool for analyzing any form of, or platform for, thought leadership
I started following P2P lending as a Forrester Research analyst when Zopa was created in the UK.
P2P lending was a buoyant small space. But financial scandals, the resulting economic crisis and a favorable US regulation (the Jumpstart Our Business Startups (JOBS) Act) are making crowdfunding and the notion of by-passing traditional lenders more and more popular. If you're interested in this topic I recommend you follow Matthew Paulson and Peter Renton from http://www.p2plendingnews.com/ and http://www.sociallending.net/.
Reforming policies to unleash agribusiness potential in Africa Manica Post prioritise and reform specific agricultural policies and regulations that currently deter or limit private investment in small- and medium-sized agribusinesses operating in...
A solid competitive analysis should encompass these three key viewpoints: Us vs. Us; Us vs. Them (all of them and each of them); Us vs. Those (those dream brands who we want to be when we grow up).
There are many frameworks you can use for both general and industry specific competitive analysis. However it is nearly impossible to avoid either being ‘pigeon-holed’ or ‘rabbit-holed’ by the immeasurable quantity of content that rages forth from the fire hose of the Internet. All of us are operating in some form of “filter bubble” that actively filters and focuses our searches, social interactions and content consumption.
The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.