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Rescooped by Neil Steggall from Public Relations & Social Media Insight
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How Marketing Will Change In 2014: The Creative Forecast

How Marketing Will Change In 2014: The Creative Forecast | SME's, Management, Busines, Finance & Leadership | Scoop.it

According to the many advertising leaders we surveyed, connected devices and wearable technology--or, more broadly, the Internet of things--are top of mind for 2014.


But where the last decade of digital experimentation has generally made technology front and center of an experience, the feeling is that the general relationship with technology has now matured to a point where it doesn’t need to be the star of the show. Instead, people are predicting a more seamless integration of technology into brand’s efforts. Or, as Scott Prindle, partner/chief digital officer, Made Movement puts it: “I think we'll see interesting opportunities to use technology to save us from technology.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 20, 4:45 PM

Creative professionals  share their own plans for a more creative 2014.

Emily Bujakowski's comment, February 20, 6:13 PM
Marketing through technology and the internet is the new trend for 2014. Even though technology was used in the past, 2014 brings new ways to market a product or company. Adding pictures, links, and other eye catching attachments are being used to attract more viewers. 3-D printing is on the top of the charts for 2014. This trend will used for wearable technology and connect other devices to help market a brand.
Rescooped by Neil Steggall from New Customer - Passenger Experience
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Location #Marketing - The Impact of #iBeacon

Location #Marketing - The Impact of #iBeacon | SME's, Management, Busines, Finance & Leadership | Scoop.it
Apple’s announcement of the iBeacon functionality as part of its iOS7 operating system is a game-changer for how businesses will conduct location-based marketing in the future.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 18, 4:04 PM

Location Marketing provides a whole new platform to utilize your #Data, #SocialMedia channels, and improve your #CustExp.


Dave shares a few insight into what iBeacon could mean for your business.


Share your thoughts?


Would you be willing to opt-in and download an App from your favorite business if you were to receive an incentive in return?


Would this incentive only be valuable as a discount, or something else?

Roberto Nocera's curator insight, January 19, 12:31 AM

IBeacon disrupt the localization market? #ios #ibeacon #localization #retail

Michael Allenberg's curator insight, January 19, 6:49 AM

Do not underestimate Apple's hidden iBeacon tech. This one is the game-changer that has kept Apple relatively quiet during their last several presentations...

Rescooped by Neil Steggall from New Customer - Passenger Experience
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Creating Social Marketing That's Actually Social

Creating Social Marketing That's Actually Social | SME's, Management, Busines, Finance & Leadership | Scoop.it
Despite dramatic marketing efforts to use social media, most businesses are experiencing little, if any, positive benefits from it. Here are three steps to fixing this problem.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 29, 2013 5:31 PM

As Ryan and Jake higlight in this study:

 

When it comes to reaching consumers, using social media as a broadcast medium clearly doesn't work. But our analysis suggests that businesses can do three things to improve the efficacy of their social media strategy:


- set the right expectations


- be social


- use the power of customer engagement.


While the study was done at the end of 2012, do you agree that these fundamentals still apply?

Lynda Slattery's curator insight, December 1, 2013 3:57 PM

Most of us are still a little disjointed when approaching social media for business purposes.  Great to have ongoing resource to challenge and guide us.

Rescooped by Neil Steggall from Business Improvement
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7 Marketing Truths Every Business Leader Should Know

7 Marketing Truths Every Business Leader Should Know | SME's, Management, Busines, Finance & Leadership | Scoop.it

Via Daniel Watson
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Andrew Earnshaw's curator insight, November 8, 2013 1:37 PM

Ths article explains why all business owners should understand and respect the role of good quality strategic marketing.

ITS.OneCampus's curator insight, November 10, 2013 12:01 AM

VERY interesting to read... Enjoy!

Dr. Kimberly Hurns's curator insight, November 10, 2013 6:26 AM

These marketing basics are "truth"!

Rescooped by Neil Steggall from Business Improvement
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How to Successfully Market Your Small Business

How to Successfully Market Your Small Business | SME's, Management, Busines, Finance & Leadership | Scoop.it

Via Daniel Watson
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Carmen Saunders's curator insight, February 12, 6:38 AM

Shake Your Tail Feather

Tooliers's curator insight, February 13, 6:06 AM

The talk of the new millennium in an article on marketing your small business, thanks to @realbusiness.co.uk

Tiffany Crosby's curator insight, February 21, 10:01 AM

Marketing for small businesses is critical but finding the time can be a challenge. Fortunately, there are lots of social media tools available to help with the administration and they are affordable even on a tight budget. 

Rescooped by Neil Steggall from Transforming small business
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The 4Ps of Marketing

The 4Ps of Marketing | SME's, Management, Busines, Finance & Leadership | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky, Anthony M Turner
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Miklos Szilagyi's curator insight, December 28, 2013 9:48 AM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 7:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

Rescooped by Neil Steggall from Business Improvement
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5 Tips for Marketing a Small Business Using Video

5 Tips for Marketing a Small Business Using Video | SME's, Management, Busines, Finance & Leadership | Scoop.it

Via Daniel Watson
Neil Steggall's insight:

We ignore this emerging trend at our peril!

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malek's curator insight, November 14, 2013 5:01 AM

Practical five tips for marketing  using video to help your small biz.

Randi Thompson's curator insight, November 14, 2013 5:41 AM

How can video marketing make a difference for your online business?

Timothy Jacquet's curator insight, November 14, 2013 6:52 AM

I will certainly use this recommendation!

Rescooped by Neil Steggall from Scoop.it on the Web
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Care and Feeding of Networks & 10 Must Follow Scoopiteers

Care and Feeding of Networks & 10 Must Follow Scoopiteers | SME's, Management, Busines, Finance & Leadership | Scoop.it

This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. 


Via Martin (Marty) Smith, Ally Greer
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Monica S Mcfeeters's curator insight, November 9, 2013 5:48 AM

This is a link to a blog by Martin Smith his opinions about how to make your network and connections stronger and who to look towards for direction and inspiration.

Brian Yanish - MarketingHits.com's curator insight, November 9, 2013 9:56 AM

Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership.  That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network. 

Tahar Mehenni's curator insight, December 4, 2013 4:10 AM

       Le 04 Décembre de l'année 2013     

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