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Business Etiquette
Good manners in the office, business communication, table manners, business meetings and events, business dress code, email etiquette, im etiquette
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Why You Should Be a Shameless Self-Promoter

Why You Should Be a Shameless Self-Promoter | Business Etiquette | Scoop.it
Don't brag! Stop talking about yourself!

That's what we were all told growing up. Okay, maybe I was told this more than most. Still isn't it odd that here in the 21st century, millions and millions of us do little but brag and talk about ourselves constantly throughout the day on Twitter, Facebook and Youtube? And the ugly truth is that most of it is mindless, inane chatter that interests few.

And then, there are the marketers... Barraging us constantly with endless messaging about how great they are and how much we need their product or service with no consideration for our time or attention.

But is this always wrong? As an author and speaker, I have no choice but to constantly talk about myself, and what's on my mind. Come to think of it, I'm doing it right now! Truthfully, I am no different then every entrepreneur that wants to benefit stakeholders, managers that seek advancement or even eager employees looking for recognition. It's nice to think that people will simply notice the good and important things you are doing, however with all the noise online today, what are the odds that a single tweet, post or video will make any sort of impact? They are pretty slim indeed.

So we need to shamelessly self-promote, loud, strong and often. And yet somehow we have to keep from crossing that line of being annoying and offensive. Here are three tips on how to shamelessly self-promote and still keep your friends, colleagues and prospects from screaming and, dare I say it... unfriending you!

 

1. Be interesting

You already know what interests you, but you should consider what will interest your followers. Learn about them through research and their own self-promotion so you can find a way to connect their interests with what you have to promote.

 

2. Be authentic

Share the real you. Say what you truly believe and not what you think others want to hear. Being likeable helps too. Getting others to promote you openly will actually work even better than talking about yourself. If you can't engage other people to talk about your accomplishment, then maybe it's not worth talking about.

 

3. Provide value

Value comes in all shapes and sizes from an entertaining story, a lesson, or a simple joke that makes people smile and breaks up their day. Creativity in your delivery may even get people to share your promotion. (See tip No. 2)

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What does it take to be an outstanding leader? | Peter Borner

What does it take to be an outstanding leader? | Peter Borner | Business Etiquette | Scoop.it
I have written over a hundred articles for my blog. The majority of articles have been focused on leadership. You might, by now, have guessed that I am passionate about the quality of leaders today. I have read hundreds of articles, books and commentaries describing leadership and what it takes to be an outstanding leader and there are many varied views on the subject. Some claim that a great leader possesses particular characteristic traits; others expound that it is embodied in the leader’s personality. I have gone as far as to indicate that it is how the leader behaves towards his team that is of most importance. Whatever your view, I think you will all agree that outstanding leaders all share the following:

 

A clear vision: Leaders are able to paint a picture of the future that is both abstract (providing the imagination) and concrete (providing the incentive to climb on and drive to achieve it).

 

A strong mission: Leaders know what their mission is. They have a clear understanding of why their organisation exists and they ensure that every member of their team understands and identifies with the mission.

 

Expert communication skills: Outstanding leaders are natural communicators. They have the ability to easily and effectively convey ideas and abstract concepts such that they quickly and completely capture the imaginations of their audience.

 

SMART goals: Leaders set goals that are aligned with the mission and vision but that are achievable and measurable so that their team knows they are being successful in their drive to achieve the vision.
A high degree of competency: Leaders are be seen by their internal team and their external team (advisors, stakeholders, customers, etc.) as highly competent leaders or as experts in their field. If their competency is in question then it will be very much more difficult for them to be respected, admired and followed. Clearly a leader’s competency can grow with experience but in the initial stages it is often necessary to rely on their technical expertise in the field.

 

Strong Interpersonal skills: Successful leaders are naturally comfortable relating to the people around them. They easily create rapport regardless of whether they are introverted or extroverted. They are seen as approachable, likeable, motivational and comfortable in their position which makes it much easier for their team to interact with them

 

A strong team: You can’t be great at everything. If you were, you wouldn’t be a leader because you wouldn’t need a team to lead! Strong leaders understand this and build strong teams around them with experienced and capable individuals that augment their skill set. I firmly believe that this is what sets outstanding leaders apart from others. The difficulty some fledgling leaders have is that they struggle to admit they lack particular abilities and therefore flounder when creating their team.

 

A “can do” attitude: Success is built on achievement and achievement is the strongest motivator. Leaders that lead and direct with a clear vision and attainable goals are able to achieve their goals. When leaders are successful their credibility increases and the level of motivation across their team increases.

 

A strong ability to inspire: Everyone needs someone to look up to for direction, guidance, and motivation. The leader needs to be that person. Usually strong teams are comprised of highly self-motivated individuals. However, there are always times when inspiration is required and the leader must possess the ability to deliver that inspiration through their words and deeds.

 

A driving ambition: Resting on your laurels is bad for morale and leadership credibility. The whole team needs to be constantly striving to achieve and nothing drives this behaviour more than the ambition displayed by their leader. When the leader is seen as someone who works to achieve ever higher goals their team will be encouraged to do likewise. Conversely, if low performance is acceptable to the leader then the team will reduce their performance.

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Apple guru's 12 steps to success: How to achieve greatness the Wozniak way

Apple guru's 12 steps to success: How to achieve greatness the Wozniak way | Business Etiquette | Scoop.it

Steve Wozniak's 12 tips to building an innovative workforce:

 

1. Commitment to the pursuit of excellence. Have a mantra in your company such as "how will we be the most innovative company in our field and spearhead a revolution?"


2. Although a healthy revenue stream is very important, it's always important to invest in research and development.

 

3. Seek out unusual creative and innovative people who don't necessarily have a business degree. Look for somebody who thinks outside the box but can also bring their ideas down to something that is economically viable and which answers the question - what do people need?

 

4. Inventors don't like bureaucracy. Create a division that is completely free from red tape and forms so these people can be creative.

 

5. Personal rewards for people will help to cultivate innovation. These don’t need to be monetary rewards – but rewards such as praise or a couple of tickets their favourite band can motivate inventors.

 

6. Organising events that bring employees from every area of the business together will allow every employee know how the business works.

 

7. The person in charge of a project needs to know how every part of that project works - such as marketing, sales and IT, etc. Steve Jobs was that person in Apple who knew every facet of the business.

 

8. Treat your company like your family. When recession hit in the US, Hewlett Packard gave everybody a 10 per cent pay cut and a nine-day working fortnight rather than cut 10 per cent of their workforce.

 

9. Allow time in the schedule for innovators to think up new ideas.

 

10. Ask your employees: Are you doing the better job at what you're doing than any other person could do? Seek quality and excellence.

 

11. Human beauty is very important and this is a type of innovation in itself. "If your product is special it better look special.”

 

12. Recognise that doing something for the very first time is difficult. Once it's been done once, it can look easy. But you have to remember that the first time breaking through that barrier is extremely difficult and should not be underestimated.

 

Read more: http://www.news.com.au/business/how-to-create-an-innovative-workforce-wozniak/story-e6frfm1i-1226354952976#ixzz1upvHEjqR

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5 Steps to Make a Killer First Impression

5 Steps to Make a Killer First Impression | Business Etiquette | Scoop.it

Most people will make a snap judgment about you within a few seconds of meeting you. Keep these five things in mind to ensure your first impression is a good one.

 

Here are a few ways you can make sure people’s first impression of you is a good one:

 

1. Set an intention

The most important thing to do for giving a good impression is to set your intention. This is especially important before any kind of big event where you would be meeting a lot of people — i.e. conferences, networking events or friend’s parties.

As you get ready or when you are driving over think about what kind of people you want to meet and what kind of interactions you want to have. This can be an incredibly grounding experience and works very well to focus on what kind of energy you want to have for your event.

 

2. Think about your ornaments

Clothes, make-up, jewelry, watches and shoes are all types of ornamentation and people definitely take these into account when making initial judgments. I highly recommend getting some of your favorite outfits or ornaments together and asking friends you trust what they think of when they see them.

For many men, they do not realize that their watch can say a lot about them. For women, purses and large earrings or jewelry can also indicate a lot to a new person they are meeting. Make sure that what you are wearing and how you do your hair or make-up says what you want it to say to the people you are meeting for the first time.

 

3. Be conscious of your body language

Body language is a crucial part of first impressions. Everything from your posture to how you carry yourself to the way you’re angling your body. Often, simply being aware of your body language can result in immediate improvements.

Another way to examine your body language is to look at yourself on a video walking around a room. Subconscious cues to keep in mind include noticing where you point your feet, the position of your shoulders, and the way you shake hands.

 

4. Avoid bad days

People who go to cocktail events or mixers after having had a bad day typically continue to have a bad day. If you are in a depressed or anxious mood, others will pick up on this from your facial expressions, comments and body language.

If you’re having a bad day, stay home! Otherwise, find a way to snap yourself out of your bad mood. I find working out or watching funny YouTube videos before events often gets me in a more social, feel good mood.

 

5. Be interested and interesting

If you are truly interested in meeting people and are open to learning about who they are, they will get this in a first impression. We have all had the experience of meeting someone and knowing instantly that they were dragged here by a friend and are just waiting to get out the door and head home.

When you are meeting people for the first time approach others with a genuine interest in who they are. This is often contagious and you will have better conversations and lasting connections when you are interested because they become interested.

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5 Ways Women Hurt Their Business Image

5 Ways Women Hurt Their Business Image | Business Etiquette | Scoop.it

Pulling together an appropriate business wardrobe can be a real challenge, particularly if you’re short on funds or wardrobe advice. Get it right and the “sky’s the limit.” Get it wrong, and you could find doors closed or your career stalled.

 

Business wear sets the tone of your business interactions, and it has to do it quickly and at a glance. If you say you’re an accountant and you dress like one in a business suit and pumps, you’ll be accepted as such. But if you say you’re an accountant and you dress like a punk rocker, your credibility instantly becomes suspect — just as if you say you’re a punk rocker but dress like an accountant. People like the packaging to fit the contents, and if it’s out of synch, they’ll have trouble getting past it enough to do business with you.

 

Now that example’s obvious. But there are other ways that women undermine their credibility with their business wear, and it can be so subtle that they don’t even know it’s a problem. Here are 5 ways women hurt their business image:

 

1. Being Fashionable Instead of Business Like
EVERY industry has a dress code, whether it’s written or not. While some fields are very casual and some are very formal, there’s an unwritten rule that if you’re not in a creative industry and you put fashion before business, you’re considered a shallow light weight. Just ask a few science, math, legal, or engineering fashionistas how they’ve been treated on the job.
When dressing for work, consider the requirements of the industry dress code FIRST, adding fashionable elements in small degrees if allowed. Otherwise, wear your work costume to work, and be the head-turning fashion lover after hours.

 

2. Showing Too Much Skin
The more clothing you wear, the more formal the situation. That’s why you wear long dresses and tuxes to galas and tank tops and flip flops to the beach. Work attire falls somewhere in between. To be taken seriously, keep upper arms covered, cleavage out of sight, and skirt hems around knee length. Yes, that’s a bit conservative in this day and age, but it keeps wandering eyes off your body parts and focus on the business at hand.

 

3. Old Hairstyle

Over the years, I’ve noticed an interesting correlation between hair style and skill level: if the hair style is out-of-date, so is the skill set. It’s weird, but it makes sense. If you don’t change your hairstyle every few years, chances are good you’re not bothering to keep your skills up to date either. Update both and make more money.

 

4. Distracting Elements
I once sat through a college lecture given by a “prominent female scientist” with makeup so clownish, I thought it was a joke and laughed out loud when she took the podium. Another time I was in a long, tense meeting with a woman who jangled her charm bracelet so much she got yelled at by the boss in front of everyone. Still another time I was in on a six-figure contract presentation where the potential vendor used his pricey Montblanc pen as a pointer so much, he annoyed a board member and promptly lost the sale.
ALWAYS consider your audience when putting together your ensemble. You want your clothing and accessories to establish your credibility and quickly fade into the background, not annoy or offend those around you.

 

5. Poor Posture
How you dress, carry, and present yourself speaks VOLUMES about your self esteem. If you costume yourself appropriately but walk around like a troglodyte, you’re not fooling anyone – you don’t believe in yourself. Stand up straight, suck in your gut, and face the world head on. You’ll be amazed by how a little confidence in yourself can instill confidence in others.
So take a little extra time before you head out the door for work each morning to ensure that your business attire matches your business goals. If what you’re wearing will distract from business or cause someone to question your credibility, change it. Remember, you only have one chance to make a first impression; make sure it’s a good one.

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Projects Are the New Job Interviews

Projects Are the New Job Interviews | Business Etiquette | Scoop.it
Resumes are dead. Interviews are largely ineffectual. Linked-In is good. Portfolios are useful. But projects are the real future of hiring, especially knowledge working hiring.
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Our unhappy addiction to social media

Our unhappy addiction to social media | Business Etiquette | Scoop.it

Social media now permeates our lives—even our most intimate moments—and it seems that even those who embrace it the most (Millennials) may feel worse for it. JWT Singapore surveyed 900 consumers aged 19 to 26 in China, Singapore and the U.S. to understand their attitudes toward social media, finding that more than half feel that keeping up with their social media commitments is too time consuming and stressful. This results in a fear of missing out (FOMO)—for example, 72 percent of working Singaporeans feel left out in the real world if they don’t check social media, according to the findings.
Perhaps in an attempt to deal with FOMO, some young adults bring their social networks into previously intimate moments with a partner or date. More than 1 in 10, for instance, log on while in bed with their partner. The effect, however, may simply be more stress. More than half feel jealous or otherwise bad after glimpsing other people’s lives on social sites.

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20 Inspirational Quotes To Brighten Your Day

20 Inspirational Quotes To Brighten Your Day | Business Etiquette | Scoop.it

“The person who says something is impossible should not interrupt the person who is doing it.”

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Tara Sophia Mohr | wise living » 10 Rules for Brilliant Women

Tara Sophia Mohr | wise living » 10 Rules for Brilliant Women | Business Etiquette | Scoop.it
Wise Living is a way of life. It is about living more intentionally in order to create a vital, peaceful, joyful life. It is about consciously cultivating love and compassion. Because we can change our lives for the better through that cultivation.
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7 Questions About Corporate Party Etiquette

7 Questions About Corporate Party Etiquette | Business Etiquette | Scoop.it

If you look up ‘office party etiquette’ you will notice that the protocol advisors unanimously recommend to remember that the corporate events are more about business than about party.

Yet somehow, extensive drinking and lewd behaviour are common at the team building events.

Learn to get the best out of the next business event and to avoid the morning-after shame.

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10 German Etiquette Rules

10 German Etiquette Rules | Business Etiquette | Scoop.it
You may be surprised to hear that Germany has etiquette rules at all. To many expats and travelers in this beautiful country, Teutonic politeness seems - how to put it - generally below the surface.

This is because Germans do not share the self-effacement and conflict-avoidance instincts of, for instance, the British. While Brits prefer to apologise when someone treads on their foot, Germans subscribe more to the "exaggerated sigh and black look" school of etiquette.

But this directness actually makes things easier for the potential holidaymaker/traveller/expat. Since Germans find it very hard to hide their disapproval when you break their social rules, it doesn't take long to find out what rules there are.

Here are some of the things we have discovered. Have you got a faux pas to report as a warning to fellow Anglo-Saxons?

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5 Etiquette Rules That Matter Now

5 Etiquette Rules That Matter Now | Business Etiquette | Scoop.it
The word may sound stodgy. But courtesy and manners are still essential--particularly in business.
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7 Most Important Job Interview Questions


Have you ever been to the job interview and didn’t know what to answer when asked some important questions?
When you have been invited to a job interview, you have to prepare for the questions you will be asked. This is the absolute must – no ifs, ands, or buts.
Although the interviewer will be improvising to some degree, there are questions that have high probability of being asked. This being said, the better you prepare – the more natural and confident you will behave during the job interview process.
Scientists have put together over 500 questions that are usually asked during the job interview process. Turns out it all comes down to only 5-7 important questions and some additional clarifying ones, depending on the job description and requirements.
I have to tell you upfront, you will not find cookie-cutter answers in this post. Instead of memorizing someone else’s versions of good answers, it’s better to have an ability to think independently and formulate your own answers.
The key to good answers to the job interview questions is in the ability to properly understand and describe the questions. If you can do it, you are greatly increasing your chances.
I gathered a list of 7 important questions which are asked by recruiters during almost all job interviews...

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ExpatWoman.com: Dubai Dress Code

ExpatWoman.com: Dubai Dress Code | Business Etiquette | Scoop.it

Dubai has a dress code based on respect for the culture and religion of the UAE. It is not hard to follow and will make your visit/ stay here a more pleasant one and will help you avoid causing any of the many nationalities here any offence.

In a nutshell whilst you are out in public you should have everything from your shoulders to knees covered- which is not hard to do! You should also not wear clothing that is too tight or see through.

Cleavage should also be covered as much as possible.

 

Here's an explanation of what to and what not to do...

1. Public places the dress code applies to includes malls, markets, cinemas, on the street, on the road in your car, super markets, public areas of hotels etc.

2. You can wear what you want in your home.

3. Round pools or at the beach bikinis or swimsuits must be worn- topless bathing is not allowed and it's best not to wear thong type bottoms.

4. A common problem seems to be when people come from the beach or pool and go to a shop or mall still wearing swimwear e.g. a bikini top with shorts, a bikini with a short or see through cover up over, a wet swimsuit under clothing that then makes the clothing see through, a see through sarong worn over a swimsuit or bikini. This is not acceptable- so make sure you get fully redressed after being by the pool or sea.

5. After the gym get fully clothed again as people have been seen at the petrol station shop in crop tops and short shorts- this too will cause offence.

6. Underwear should be covered at all times- no briefs, g- strings, bras etc on show or viewable through fabric.

 

Dubai Wardrobe Staples

 

1. Pashminas- these are great and handy cover-ups for all sorts of cirumstances- have one in your car for emergencies too. Perfect for a night out if you need to cover up in between venues too.

2. Capri pants- these are great as they are not full length so your lower legs still keep cool.

3. Boleros- these are perfect to enable you to wear strappy tops and dresses and still keep your shoulders covered- get ones with a cap or short sleeve so you will still be cool and not have too much clothing weight added during the heat.

4. Leggings- if you have a dress that is really a little bit too short and not covering your knees but you still want to wear it out and about- throw some lightweight leggings on underneath and voila you are ready to go out.

5. Cardigans- these are great to cover shoulders too- and the AC in malls and cinemas can get a bit arctic sometimes so you will be glad of the benefit.

 

Dubai Public Wardrobe No- No's

 

1. Lycra body con dresses
2. Daisy Duke shorts
3. Micro minis
4. Belly/ crop tops
5. Tube tops/ boob tubes
6. Very short playsuits
7. Anything with cut out or see through panels
8. Mesh or Lace tops or dresses (these are ok if worn with something underneath)

 

 

What To Do If Someone Approaches You About

Your Dress

 

If you are inappropriately dressed you may be approached and something said to you by various people- a security guard, a colleague, a local lady, an expat etc. You will be surprised how many people would be offended or will want to advise you.

Whatever happens stay calm and remain polite. Apologise and depending on where you are- either say you will go home, back to the hotel to change or if you are in a mall offer to pop into a shop to buy something to cover up.

There is no point getting angry as you have caused offence somehow and the last thing you want is for the police to become involved in something that is easily fixed with an apology and a quick outfit adjustment.

Go grab/ buy a pashmina quick!

 

Common Excuses

 

1. It's so hot in Dubai I want to wear as little clothes as possible- yes it is hot but everywhere indoors has AC and you should also be covering up from the suns harmful rays to avoid skin cancer too.
2. I am only popping to do the school run- yes but you are possibly getting out of the car or you may break down on the way.
3. I am doing sport so am not dressing provactively- yes but the dress code of covering shoulders and knees applies in a lot of gyms too- you will be in mixed company.
4. I can wear what I want- yes but do you really want to walk round causing offence to many people?
5. Everyone else is doing it- yes but don't you want to be a respectful person.

 

Rules For Men

 

1. Bare chests are not allowed in public
2. Shorts should be to the knee
3. Swimwear should not be worn away from a pool or beach e.g. don't walk down the street in your trunks
4. Speedos should not be worn in Dubai (ok- this one is not a rule- but it should be- we are just trying to bring a smile to your face at the end of this serious subject- they are just wrong in so many ways!)

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70 Creative And Innovating Business Card Designs You Must See | Creative Nerds

70 Creative And Innovating Business Card Designs You Must See | Creative Nerds | Business Etiquette | Scoop.it

See over 60 creative as well as innovating business card designs.

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How to Engage Your Customers and Employees

How to Engage Your Customers and Employees | Business Etiquette | Scoop.it
Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.

 

 

The Three C’s of people-centric values:

 

Culture – norms and preferences;
Community – internal and external stakeholders;
Credibility – trust earned through actions.

 

The Three C’s of delivery and communication:

 

Channel – means of communication;
Content – topic or information being covered;
Cadence – frequency of delivery (ad hoc, scheduled or continuous);

 

The Three C’s of right time drivers:

 

Context – roles, relationships, timing; factors impacting how communication is absorbed and interpreted;
Catalyst – what inspires action and/or response;
Currencies – things that influence behavior through the exchange of value (important for us to keep in mind that these extend beyond the obvious cash elements to things like recognition, access and influence).

 

more: http://blogs.hbr.org/cs/2012/05/how_to_engage_your_customers_a.html

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Why Entrepreneurs Succeed

Why Entrepreneurs Succeed | Business Etiquette | Scoop.it
The truth is, anyone can be entrepreneurial – and they probably should. “The reality,” says Schlesinger, “is we ought to be encouraging more and more people to take action – not develop stories that exclude people.”

 

So how can you embrace an entrepreneurial mindset? Here are four strategies Schlesinger advocates.

 

Just act.

 

“The last thing I want to do is dis thinking, especially as the president of a college,” he jokes. But he recognizes its limitations. When a problem is clear and data is available that can help solve it, it only makes sense to use it. But sometimes – especially in situations of rapid change and innovation – information and precedent are lacking. “When prediction falls away, you have to play a different game,” he says. In those situations, Schlesinger argues it’s often “better to act and see what happens, rather than trying to amass all the potential data that might help with predictability.”

 

Focus on your strengths.

 

It’s easy to bellyache because you don’t have a million dollars or connections to Wal-Mart’s international purchasing director. Get over it, says Schlesinger: “The vast majority of us are mere mortals who are going to get there with small steps, building local networks, learning from those steps and building as we go.” Instead, focus on your assets.“Tell me what you do have,” he says. “Who do you know? What education do you have? What have you read? Who are you connected to?”

 

Plan – but not too much.

 

Of course it’s useful to think deeply about your ideas – but don’t buy in so much that you aren’t willing to make changes and improvements. “Before I start worrying about building a 40 page business plan loaded with nonsensical assumptions about a world we know nothing about, can we see if you can talk intelligently about these ideas, or find a potential customer or ally?” asks Schlesinger. “Let’s spend some time mucking around in the feasibility phase, just playing without the burden of these complex business plans, which tend to generate an unreasonably high level of commitment to less-than-high-quality ideas way too early in the process.”

 

Understand your organization.

 

Want to make change inside your company – but suspect it won’t go over well with the brass? Schlesinger urges small pilots that gather knowledge, test assumptions, and gain favor by aligning with the organization’s priorities. “Can you figure out a small step you could take that is respectful of and responsive to your boss’ agenda and see what happens?” he asks. “You’re not as powerless as you think you are – but you have to be smart about it.”

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Dining Etiquette For Beginners

Etiquette expert Nancy R. Mitchell explains established rules and nuances of formal dining etiquette.

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Email etiquette key in tech-savvy business world

Email etiquette key in tech-savvy business world | Business Etiquette | Scoop.it
A reader of Image Rules, a human resources director, shared this with employees in his local law firm, on the topic of colorful language:

 

• An email is forever. It lives on in our archives for years. Is this how you want to be remembered? How would your email look as a courtroom exhibit?

• You can’t control where an email goes after you send it. The recipient might innocently send it to another friend or business contact, who shares it with someone else unknown to you. You get the picture.

• Don’t assume that just because your colleagues don’t speak up that they are comfortable with your coarse language.

We work hard to provide a work environment that is positive and professional. Offensive language, whether we’re speaking or writing, has no place in the office.

While we’re on the subject, here are a few more good rules to follow:

• Don’t use your work email as your personal email. Establish a personal email account to communicate with friends and family. And then use that account on your own time.

• Break the chain. When the subject changes, don’t continue to build on it.

• Take a minute before sending to check spelling and to look for missing words. As was mentioned above, your email could be routed to many other recipients. You never get a second chance to make a good first impression.

What great common-sense advice this HR director has provided his employees.

Everything about image has to do with common sense, but technology, for all the good it offers, has created a shield where often common sense is not employed.

From the Facebook posts of high school students, to the not so innocent texts of politicians, common sense can easily be lost to the wind. The result could be harmed reputations and relationships. A little common sense goes a long way.

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10 Twitter Rules for Business Success

1. Listen to Your Mother and Mind Your Manners

 

This is just good common sense. As someone who is a marketing professional first, I always like to say, "New Tools Old Rules." If someone mentions you or retweets you, if at all possible thank them. Not only do People like to be recognized for their efforts, but this is a valuable action, so not thanking them would be rude. This is also a great way to begin building a relationship on Twitter. This small gesture may open the lines of communication between you and a potential customer or business partner. Show your appreciation and people will be more likely to re-tweet your offerings again and again. Even better, return the favor and retweet one of their posts.

 

2. Use #Hashtags Appropriately

 

I personally love hashtags. They are a great way to encourage participation not to mention help others track and find information. Having said that, it is important not to overuse them. While I like the long hashtag as much as the next person, using it too often or putting a hashtag in front of every word of your post will do nothing more than annoy your followers.

 

3. Resist the Urge to Tweet Too Much

 

Time and time again, research has shown that there is a fine line between just enough sharing and too much. Oftentimes businesses that are new to Twitter don't yet understand this principle. Don't fill your followers' feeds with spammy Tweets. The best way to engage your audience is to post relevant, interesting, useful, and original content. Before you post, ask yourself: "Would I care about this if I were a follower?"

Tip: If you have a lot of ideas, use a program like Hootsuite to schedule your tweets so that they can be spaced out.

 

4. Warn Followers if You're Going to Tweet a Lot

 

If you want to live-tweet an event at your business or charity gathering, you will need to tweet a lot!. While it's a good idea, you may lose followers who feel assaulted by a barrage of tweets. A little fair warning will be much appreciated, and your followers will likely give you a pass for the day.

Tip: Tell them to check out Twalala or Twittblocker.

 

5. Watch What You Tweet

 

There have been some famous and embarrassing blunders on social media that have gotten both individuals and even entire companies in a lot of trouble. Never use your brand's Twitter account to discuss controversial topics, send inappropriate photos, or use explicit language. If you're on a personal account, the sky's the limit and you can debate anything you like. However, in a business setting, unless it directly pertains to your product or service, it may be best to leave certain incendiary subjects like religion and politics alone.

 

6. Don't Get Too Personal

 

Developing relationships with customers is one the primary goals of Twitter, but you should try to keep your posts about relevant business information. Your followers don't need to know your personal business. I will concede that there is a benefit to adding a personal touch from time to time, especially in a small business. If you're getting married or a favorite employee just had a baby, you may want to share the news for your brand loyalists to celebrate with you. Just be careful when considering what is appropriate to share.

 

7. Write Professionally

 

Your social media presence is an extension of your business persona. Always use proper grammar and spelling. It will help you maintain a professional image. (No one wants to see a law firm or accountant office tweet "OMG! Its not 2 late 4 u to file ur taxes!").

Tip: Be sure to use proper forms of commonly misused words like there, they're, and their.

 

8. Be Aware of Your Audience

 

Keeping rule #6 in mind, try and tailor your content to fit your audience. If your brand is focusing on tweens and teens, speak their lingo. If you are a B2B company, you will definitely want to use industry jargon. Be sure to post information that is relevant and timely to those following you and those you want to follow you.

Tip: If applicable, awards shows and sporting events are great ways to engage customers.

 

9. Be Timely With Communication

 

Once you've started a conversation with someone on Twitter, it is imperative that you respond to them in a timely manner. Even more importantly, if someone poses a question to you, answer them! Social media is great for giving you an opportunity to engage immediately and directly with your customer base. Nothing is worse than asking a company a question and not hearing back from them for 3 days.

 

10. Address Customer Service Issues Privately

 

Almost any customer who tweets you with a complaint or concern wants to be heard, but not all want to engage in a public dialogue. Directly address consumers through direct message, off the public "floor."

 

Tip: you can even ask them for a phone number and call them personally to show them you care about fixing the issue.

 

BONUS: Don't buy into personal attacks.

There are always those people who complain and no matter what you say they will never be happy. To make this worse, Twitter is a medium of text communication which means there can be a definite margin of misunderstanding because there's no way to hear someone's tone of voice or observe their body language. What may be meant as a joke could escalate into something more negative. If it seems a conversation is deteriorating into something contentious, it's wise to just walk away. Trust me, it's just not worth it.

 

Twitter has become one of the most effective ways to market your business of the last decade. Follow these rules, and you're sure to have many happy tweets ahead of you.

 

About The Author
Authored by David P Mon. If you liked this article, please visit our blog at www.SocialMediaManagerinc.com/Blog.

 

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