By Chris Knop. Recently there seems to be an influx of luxury brands jumping on the charity and philanthropy bandwagon. Often, this is under the guise of corporate social responsibility (CSR). While such benevolence is ...
A smart and real-world distinction showing the difference between benevolence (charitable giving or philanthropy) and CSR using luxury goods as an example.
What happens when leaders of companies see business as a force to create a better world? Not by what they contribute from their profits, but by operating in a way that puts people and planet with profit as the priority?
Is this plan for CSR right way forward for all of us? Or is it just very easy to preach high standards when you've already made your fortune?
Though some of the examples are a little dated (some readers may like to replace 'VCR' with 'smartphone' for example!), this is a neat little outline of the steps we can take when confronted with a dilemma.
There is an opportunity for the private sector to lead in tackling chronic malnutrition, but seeing it as corporate social responsibility or charity is damaging (Corporate social responsibility is just one way that companies can use their resources...
Traditional and unimaginative forms of CSR might help the consciences of a company and its stakeholders - but wouldn't it be more effective to treat those suffering from malnutrition as customers, rather than as beneficiaries of charity?
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