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Using follow up questions to drive content marketing

Using follow up questions to drive content marketing | Business English | Scoop.it

Follow-up questions are the ket to getting to the heart of the matter. there are times when the simplest questions -- even those catagorized as "dumb" -- can be the most enlightening.

 

This article, found on http://scheierassociates.com, discusses how simple questions can uncover hiddern "news" that can lead to great content -- for marketing and other promotions. 

 

Examples of how to use follow up questions with subject matter experts to create quality content for B2B content marketing campaigns...


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Rolestorming - Brainstorming Techniques from MindTools.com

Rolestorming - Brainstorming Techniques from MindTools.com | Business English | Scoop.it
Use this technique to come up with more ideas when you're brainstorming with your group.

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Indian defence delegation visits Vietnam - VietNamNet Bridge

Indian defence delegation visits Vietnam - VietNamNet Bridge | Business English | Scoop.it
VietNamNet Bridge Indian defence delegation visits Vietnam VietNamNet Bridge He informed the Indian guests on China's illegal placement of a drilling rig in Vietnam's continental shelf and exclusive economic zone, which is protected under the 1982...
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Telephone English - Telephone English Vocabulary - Business Phone Conversations

Having business telephone conversations in a second language can be very stressful if you don't know what to say. It is very common to feel nervous when you ...
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Memory Improvement Techniques - Improve Your Memory with MindTools.com

Memory Improvement Techniques - Improve Your Memory with MindTools.com | Business English | Scoop.it
Learn useful memory improvement techniques with these free articles, videos and resources from MindTools.com.

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Chinese Navy Fleet Conducts Logistical Support Drill - CRIENGLISH.com - CRIENGLISH.com

Chinese Navy Fleet Conducts Logistical Support Drill - CRIENGLISH.com - CRIENGLISH.com | Business English | Scoop.it
Chinese Navy Fleet Conducts Logistical Support Drill - CRIENGLISH.com CRIENGLISH.com The East China Sea Fleet of the Chinese People's Liberation Army or PLA has conducted an integrated logistical support drill to strengthen troop's logistics...
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Critical Thinking in the Language Classroom

Critical Thinking in the Language Classroom | Business English | Scoop.it

When you ask people to define ‘Critical Thinking’, there is no shortage of definitions. In a recent online webinar for English Language Teachers, the lecturer started the webinar by asking participants to share their own definition of the term, Critical Thinking. With around 100 teachers from various backgrounds, there was a wide range of ideas and suggestions.

 


Via Nik Peachey, Eva Maier
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Nik Peachey's curator insight, March 6, 2014 11:52 AM

You can download the complete book in exchange for registering. Seems like a good enough deal.

John O'Connor's curator insight, March 19, 2014 8:49 PM

Critical thinking skills are something all teachers need to present to students and here are some realistic activities for class.  John Hughes has very kindly offered this PDF free. You do have to register to open it.