Follow-up questions are the ket to getting to the heart of the matter. there are times when the simplest questions -- even those catagorized as "dumb" -- can be the most enlightening.
This article, found on http://scheierassociates.com, discusses how simple questions can uncover hiddern "news" that can lead to great content -- for marketing and other promotions.
Examples of how to use follow up questions with subject matter experts to create quality content for B2B content marketing campaigns...
Via Phil Ammann