You might wonder sometimes, perhaps after an especially inane quarterly job review, what it would be like not to have a boss. Or, after that same job review, not to be a boss. What if we were all workplace equals, with everyone possessing the same privileges and the same authority?...
When Washington State native Jennifer Donogh was recruited out of college by her parents to take an ownership stake in Ovaleye, their cloud computing and web hosting company, she discovered that the conventional networking model--cocktail parties and conferences stocked with middle-aged business owners--was of little benefit for her. “I was 22 years old, this girl at the networking events, where people were like, ‘Oh, are you here for your mom?’” she remembers. “It was really uncomfortable. I’d always leave feeling horrible about myself.”
Frustrated, Donogh went out looking for her peers, and found a girlfriend who was hosting an all-female meetup group in her living room for five or so young women who had made the decision to leave the corporate workforce and strike out on their own. When the friend had a baby, Donogh took over the group’s leadership, and coined its new name: Young Female Entrepreneurs. “I changed the name to make it very black and white: This group is for women in their 20s and 30s that own their own businesses,” Donogh says. “We moved into the boardroom of a local co-working space [in Seattle], and about 12 or 15 people would show up. It was growing in popularity. But I live out in the rural Northwest, so to drive into the city for in-real-life stuff was just silly.”
Luckily, thanks to Ovaleye, Donogh had the resources to move the community online, launching the YFE website at the beginning of 2011. “That’s when it really took off,” she says. “People would search for ‘young female entrepreneurs,’ and of course we would pop up. I had people in New York contacting me and asking, ‘Why can’t we have YFE here?’”...
Marketing is one of the most important features in a business. A good marketing strategy makes a business look more appealing and gives it a larger exposure. It gives a jumpstart and makes the owner a better marketer.
Management and leadership practises were once just a subject for TV sitcoms – the Office's David Brent, a master of 'management speak', was celebrated as an example of all that is bad about bosses.
But recent scandals, such as those concerning the BBC, NHS and the banking sector, have forced the debate about management and leadership up the agenda. Employers and politicians alike are now asking how our public and private bodies should be organised – and how we can prepare the next generation of leaders.
Key to the problem is understanding the difference between management and leadership, says John Kotter, Konosuke Matsushita professor of leadership at Harvard University. He fears that too often, employers use the terms synonymously.
As an entrepreneur, I look to others to tell me about the latest apps, time-savers, hacks, and tricks. However, no female founders were interviewed. So I decided to do one with all women. Below is just a small sampling of the great female entrepreneurs and some of the apps--business and otherwise--that they can't live without.I culled a list of some kick-butt women entrepreneurs whom I look up to and a few I'm lucky enough to know. Clearly, I have a lot of downloading to do....
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