All change in organizations is challenging, but perhaps the most daunting is changing culture. There are at least two reasons for this:
1. Culture is a soft concept - If there’s no concrete way of defining or measuring culture, then how can you change it?
2. Culture represents collective norms and behaviors – It’s hard enough to change one person’s behavior — how can you change the behavior of an entire organization?
But if managers want to build high-performing organizations, they need to address culture change.
Via
Richard Andrews,
sharon morgan lande