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Business Communication 2.0: Social Media and Electronic Communication
An online magazine by Bovee & Thill, the only authors who provide fully integrated coverage of Business Communication 2.0 in each of the business communication textbooks they write. For more information about Bovee & Thill texts and the exclusive, superior coverage they give to Business Communication 2.0, social media, and electronic communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts, or write to samplingdept@pearson.com. To find your local sales representative, go to http://www.pearsonhighered.com/educator. To contact the authors, send an email to hotline@businesscommunicationblog.com.
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Want People to Return Your Emails? Avoid These Words

Want People to Return Your Emails? Avoid These Words | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Next time you write an email subject line, think twice about the words you’re using.


Loading your message with words such as “confirm,” “join,” “press,” or “invite” is not a good idea if you want a response, says data from Baydin, the makers of email plugin Boomerang.


Baydin recently extracted data from five million emails its users handled — either using the company’s “email game” or scheduled for later via Boomerang. It found that some subject-line words, such as “apply” and “opportunity,” got more responses than words from the aforementioned list. . .

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Are You Sharing Too Much Online?

Are You Sharing Too Much Online? | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

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See Bovee & Thill's Online Magazines for Business Communication

See Bovee & Thill's Online Magazines for Business Communication | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it



See all eight of Bovee & Thill's Online Magazines
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Business Communication 2.0: Social Media and Electronic Communication

http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication


Teaching a Modern Business Communication Course

http://www.scoop.it/t/teaching-a-modern-business-communication-course


Teaching Business Communication and Employment

http://www.scoop.it/t/teaching-business-communication-and-employment


Teaching Visual Communication

http://www.scoop.it/t/teaching-visual-communication


Teaching Business and Interpersonal Communication

http://www.scoop.it/t/teaching-business-and-interpersonal-communication\


Teaching Business Communication and Workplace Issues

http://www.scoop.it/t/teaching-business-communication-and-workplace-issues


Teaching Oral Communication in a Business Communication Course
http://www.scoop.it/t/teaching-oral-communication-in-a-business-communication-course


Exclusive Teaching Resources for Business Communication Instructors

http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors


Visit Bovee & Thill's Business Communication Blog at http://boveeandthillbusinesscommunicationblog.com


Visit Bovee & Thill's YouTube Channel at http://www.youtube.com/BoveeandThill


Visit Bovee & Thill on Pinterest at

http://pinterest.com/courtland_bovee/business-communication-pictorial-gallery-on-pinter


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Why Is Pinterest So Addictive?

Why Is Pinterest So Addictive? | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it


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Today's Soclal Media Leaders

Today's Soclal Media Leaders | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
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Mapping Out Your Digital Life

Mapping Out Your Digital Life | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
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20 Search Tips for Google Masters

20 Search Tips for Google Masters | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Smart Googling requires finesse, a keen eye, some Boolean tricks, and a bit of "Google-Fu." . . .


(To see the 20 search tips, click the arrows. This interactive graphic may only work on Internet Explorer.)

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Evolution of Communication in Business

Evolution of Communication in Business | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
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Seven Ways Business Blogs Build Social Media Success

Seven Ways Business Blogs Build Social Media Success | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Does your business have a blog? If you’re like most businesses, the answer is no. The University of Massachusetts Dartmouth’s research on blogging found that 23% of Fortune 500 companies and 37% of Inc. 500 companies had a blog in 2011.


Examine the research, and you’ll find that 92% of businesses found blogs one of the most successful forms of social media. . .


(Bovee & Thill teach students how to write blog posts in their chapter on "Crafting Electronic Messages.)


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Social Media Usage Across Cultures

Social Media Usage Across Cultures | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

With the globalization we have seen an increase of usage of social media everywhere.
According to Nielsen research, global consumers spent more than five and half hours per month on social networking sites like Facebook and Twitter.

 

However there are great differences on how people use social media in different countries. For example Brazilians are the top social media users worldwide according to another global survey by Nielsen.

 

People in Brazil communicate mainly in Portuguese. The social network made by Google, Orkut, has been adopted by 50% of Brazilians internet users but is not very popular in the United States.

 

For global marketers and people who want to develop both local and international networks, it is important to determine how people from different countries interact with social media.

 

There are five main driving factors that determine the choice of platforms and content:

 

1. Purposes of using social media

2. How open the culture is to share information online (privacy and security)

3. Online purchasing behavior

4. Languages used other than English

5. Number and types of social media users among the total population . . .

 

 


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The Beginner's Guide to LinkedIn

The Beginner's Guide to LinkedIn | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help. . .


Via Anne Egros, Jose H. Flores, Αntonios Βouris
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Social Media Is Reinventing How Business Is Done

Social Media Is Reinventing How Business Is Done | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

The 460-restaurant chain used an internal social network that resembles Facebook to teach its managers everything from the recipes to the best, fastest way to make them. Instead of mailing out spiral-bound books, getting feedback during executives' sporadic store visits and taking six months to act on advice from the trenches, the network's freewheeling discussion and video produced results in days.


Red Robin is already kitchen-testing recipe tweaks based on customer feedback — and the four new sandwiches just hit the table April 30. . .

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How to Increase Your Online Influence

How to Increase Your Online Influence | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

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janlgordon's comment, May 13, 2012 12:42 PM
Thanks Michele, this is a great one!
John van den Brink's comment, May 13, 2012 2:19 PM
Jan thank you!
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Picture of a Facebook Friend

Picture of a Facebook Friend | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
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Get More Out of Google

Get More Out of Google | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

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Most Popular Blogging Platforms and Top Blogs Compared

Most Popular Blogging Platforms and Top Blogs Compared | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Via Jonha Revesencio
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Clarisse Cortez's comment, July 14, 2012 12:48 PM
you are welcome
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How Are We Using Social Media?

How Are We Using Social Media? | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
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Always Connected: A Day in the Ditigal Life

Always Connected: A Day in the Ditigal Life | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
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Social Discovery Sites on the Rise

Social Discovery Sites on the Rise | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
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The Current State of Social Networks

The Current State of Social Networks | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

An illuminating graphic portrayal of the current state of social networks.

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REVEALED: How A Privacy Expert Makes Embarrassing Stuff Disappear from the Internet

REVEALED: How A Privacy Expert Makes Embarrassing Stuff Disappear from the Internet | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Once they hit the Internet, stupid mistakes can ruin your career and personal life.


Privacy expert Frank Ahearn has helped with clients with everything from drunken college spring break photos to being wrongly identified in a criminal investigation. He says there are always ways to bury information online, even if it seems overwhelming. . .


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Here's Proof That Social Media Blunders Have Real Consequences

Here's Proof That Social Media Blunders Have Real Consequences | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

By now, brands should know that a haphazard social media policy won't work. But some have had to learn the hard way.


We came across this slideshow by 22 Squared, which offers case studies on some of the biggest social mediacatastrophes in recent years. . .

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Breakdown of the Blogosphere

Breakdown of the Blogosphere | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
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Social Media Landscape Today

Social Media Landscape Today | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
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How Social Media Has Changed Customer Service

This video takes a look at how social media has changed customer service, and why companies need to adapt.

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