An online magazine by Bovee & Thill, the only authors who provide fully integrated coverage of Business Communication 2.0 in each of the business communication textbooks they write. For more information about Bovee & Thill texts and the exclusive, superior coverage they give to Business Communication 2.0, Social Media and Digital Communication, visit http://blog.businesscommunicationnetwork.com. This is an online magazine by Bovee & Thill, authors of the leading textbooks in business communication, featuring resources for business communication and business writing instructors. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local Pearson sales representative, visit http://www.pearsonhighered.com/educator. To contact the authors, send an email to email@example.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all nine of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
Are you covering the right topics for your course to be considered up to date? For example, are you giving adequate coverage to social media and electronic communication? Find out now if your course measures up.
Business communication is undergoing dramatic change. Discover the 33 keys to teaching a modern business communication course, so that your students will be prepared for today's challenging workplaces.
"I recently found myself on two instances defending the value of social media to professionals outside Intel: One a sales professional, the other in marketing. . ."
Bovee & Thill's Online Business Communication Magazines's insight:
Small business owner Marci Zimmerman of Phoenix-area Delete Tattoo Removal & Laser Salon uses social media and was profiled in the September issue of Money Magazine/CNNMoney.
Marci considers getting to know her customers an adventure and uses social media to amplify her belief that “Every tattoo has a story behind it.” She mines those stories in a blog and other social media reaching hundreds of followers.
Southwest Airlines is one of the most prominent brands on Twitter, clocking in at over 1.3 million followers and fans around the world.
Christi Day McNeill is Southwest’s Twitter manager, posting multiple times daily on the account.
When McNeill and her team aren’t replying to fans’ questions and customer service issues, they post exclusive deals and new promotions. They also get in touch with “bloggers, brand fanatics, avid travelers and employees to help contribute content to Twitter.” They host contests as well. . .
Note: Bovee & Thill cover Twitter in each of their texts.
* A presentation within the discussion of social media about microblogging services (of which Twitter is by far the best known) as a great way to share ideas, solicit feedback, monitor market trends, and announce special deals and events
* Twitter pages, with the authors' annotations, are shown in the book
* Social media questions, activities, and cases appear throughout the book, using Twitter
* A discussion of the Twitter-enabled backchannel for real-time conversation, which is revolutionizing electronic presentations
* Twitter as a research tool in the research chapter in the report-writing unit
* In one of the employment chapters, a discussion about Twitter job boards, career networking on Twitter, following industry leaders and career experts on Twitter, and discovering information about specific managers at companies
* A unique screencast, prepared by the authors, helps students get up to speed on the business uses of Twitter
The era of social networks like Facebook creates a challenge for individuals navigating the personal-data economy: how to keep anything private when it is difficult to predict where your information will end up. . .
Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram, and Twitter.
Today, everyone can have a voice online. Here are tips for standing out from the crowd.
Bovee & Thill's Online Business Communication Magazines's insight:
Free, user-friendly blogging software has turned the Web into a virtual soapbox.
But for everyone from lone individuals to small business owners to chief executives, writing a successful blog is about getting the word out there and actually being seen by people–and that means serving readers, not bombarding them with marketing material. . .
A colorful , expertly illustrated 75-slide presentation on teaching social media and electronic communication in business communication and business writing courses, produced by Bovee & Thill. Based on Courtland Bovee's webinars conducted worlwide to college instructors.
The best internet users aren't afraid to share. Share content; share links; share ideas; share data; you name it.
The thing is, sometimes people get a little protective of their stuff because there are less than scrupulous people out there who take content and then try to pass it off as their own. All that hard work, and none of the credit. Not cool! . . .
Are you looking for a textbook with the perfect balance of timeless principles and cutting-edge practices? Excellence in Business Communication, 10th Edition, offers this perfect balance, because it helps students master the fundamentals of professional communication while also preparing them for the broader expectations they'll encounter in today's workplace. This video takes you step-by-step through the 30 elements included in this text that will help you become a better business communication instructor.
Excellence in Business Communication has been used by over 2 million students to help them master essential skills for succeeding on the job. This tenth edition extends that tradition by offering an unmatched set of tools that simplify teaching, promote active learning, and stimulate critical thinking.
Published by Bovee and Thill, get late-breaking headlines about hot topics, important trends, and new technologies.
Business Communication Headline News uses the newest Internet technologies to deliver late-breaking news in headlines with concise summaries. You can scan incoming items in a matter of seconds, then click through to read the full articles that interest you.
More than 75 subject categories constituting the largest archive on the web of business communication material. Many posts consist of videos, PowerPoints, podcasts, or PDFs.
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