Business Communication 2.0: Social Media and Digital Communication
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Business Communication 2.0: Social Media and Digital Communication
An online magazine by Bovee & Thill, the only authors who provide fully integrated coverage of Business Communication 2.0 in each of the business communication textbooks they write. For more information about Bovee & Thill texts and the exclusive, superior coverage they give to Business Communication 2.0, Social Media and Digital Communication, visit http://blog.businesscommunicationnetwork.com. This is an online magazine by Bovee & Thill, authors of the leading textbooks in business communication, featuring resources for business communication and business writing instructors. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local Pearson sales representative, visit http://www.pearsonhighered.com/educator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all nine of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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The Facts and Figures on YouTube in 2013

The Facts and Figures on YouTube in 2013 | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Every second there are 46,296 YouTube videos being viewed all around the world.

Bovee & Thill's Online Business Communication Magazines's insight:

Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month.


And that is just YouTube!


Every second there are 46,296 YouTube videos being viewed all around the world. In just 8 years it has transformed the web from mono media to multimedia. . .

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Martin (Marty) Smith's curator insight, February 11, 2013 7:50 PM

The video tsunami is here. Soon video will be as crowded as content marketing and the honeymoon will officially be over. Until then if you don't have a video marketing program get one. 

After then, after the point of diminishing video marketing returns have been reached, then disruption will be your best way to create video marketing ROI: http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html  

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33 Indispensable Keys to Teaching a Modern Business Communication Course

Are you covering the right topics for your course to be considered up to date? For example, are you giving adequate coverage to social media and electronic communication? Find out now if your course measures up.


Business communication is undergoing dramatic change. Discover the 33 keys to teaching a modern business communication course, so that your students will be prepared for today's challenging workplaces.


For more information about Bovee & Thill texts, go to Bovee & Thill's Business Communication Blog.

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Pros and Cons of the Top 6 Social Media Channels

Pros and Cons of the Top 6 Social Media Channels | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Which social media network is the right one for you and the business at which you work? Have you ever really analyzed which social media channel would be most effective?



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Employability and Lifetime Learning: Tips for the Social Media Averse

Employability and Lifetime Learning: Tips for the Social Media Averse | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
"I recently found myself on two instances defending the value of social media to professionals outside Intel: One a sales professional, the other in marketing. . ."
Bovee & Thill's Online Business Communication Magazines's insight:

Small business owner Marci Zimmerman of Phoenix-area Delete Tattoo Removal & Laser Salon uses social media and was profiled in the September issue of Money Magazine/CNNMoney.


Marci considers getting to know her customers an adventure and uses social media to amplify her belief that “Every tattoo has a story behind it.” She mines those stories in a blog and other social media reaching hundreds of followers.

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Bovee and Thill Video Channel

Bovee and Thill Video Channel | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

On Bovee & Thill's Video Channel, you'll find more than 45 videos from Bovee & Thill, the authors of the world's leading textbooks in business communication and business writing.


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Southwest Airlines Is Flying High on Twitter

Southwest Airlines Is Flying High on Twitter | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Southwest Airlines is one of the most prominent brands on Twitter, clocking in at over 1.3 million followers and fans around the world.


Christi Day McNeill is Southwest’s Twitter manager, posting multiple times daily on the account.


When McNeill and her team aren’t replying to fans’ questions and customer service issues, they post exclusive deals and new promotions. They also get in touch with “bloggers, brand fanatics, avid travelers and employees to help contribute content to Twitter.” They host contests as well. . .


Note: Bovee & Thill cover Twitter in each of their texts.


* A presentation within the discussion of social media about microblogging services (of which Twitter is by far the best known) as a great way to share ideas, solicit feedback, monitor market trends, and announce special deals and events


* Twitter pages, with the authors' annotations, are shown in the book


* Social media questions, activities, and cases appear throughout the book, using Twitter


* A discussion of the Twitter-enabled backchannel for real-time conversation, which is revolutionizing electronic presentations


* Twitter as a research tool in the research chapter in the report-writing unit


* In one of the employment chapters, a discussion about Twitter job boards, career networking on Twitter, following industry leaders and career experts on Twitter, and discovering information about specific managers at companies


* A unique screencast, prepared by the authors, helps students get up to speed on the business uses of Twitter

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You Probably Don't Know How to Use Google Search

You Probably Don't Know How to Use Google Search | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

One of the first things you learn in Google's Power Searching class is that if you know about the magic of CTRL+F, then you are in the top 10 percent of all searchers. . .


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Why We Are Addicted, Quite Literally, to Information

Why We Are Addicted, Quite Literally, to Information | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Why is that? John Coates addresses the issue in his recently released book, "The Hour Between Dog and Wolf."


It's all about dopamine — a much-researched neurotransmitter produced at the top of the brain stem which targets brain regions that control reward and movement. . .

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Business Communication Syllabus Examples

Learn where you can go to see a collection of business communication syllabus examples that could be quite useful as as you prepare for your own business communication course.

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Job Screening with Social Networks

Job Screening with Social Networks | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
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Email: How This Essential Technology Impacts Our Professional and Personal Lives

Email: How This Essential Technology Impacts Our Professional and Personal Lives | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
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When Deep Secrets Get Outed on Facebook

When Deep Secrets Get Outed on Facebook | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

The era of social networks like Facebook creates a challenge for individuals navigating the personal-data economy: how to keep anything private when it is difficult to predict where your information will end up. . .

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Sensational Social Media Facts, Figures and Statistics, Including Six Infographics

Sensational Social Media Facts, Figures and Statistics, Including Six Infographics | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram, and Twitter.

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How to Make Your Blog Get Real Attention

How to Make Your Blog Get Real Attention | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Today, everyone can have a voice online. Here are tips for standing out from the crowd.


Bovee & Thill's Online Business Communication Magazines's insight:

Free, user-friendly blogging software has turned the Web into a virtual soapbox.


But for everyone from lone individuals to small business owners to chief executives, writing a successful blog is about getting the word out there and actually being seen by people–and that means serving readers, not bombarding them with marketing material. . .


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Bovee & Thill Wiki Simulator

Bovee & Thill Wiki Simulator | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Bovee and Thill provide overage of wiki principles and techniques, with hands-on experience using a live wiki editor on the text's website. For adopters only.

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Teaching Social Media and Electronic Communication. Instructor Edition, by Bovee & Thill

A colorful , expertly illustrated 75-slide presentation on teaching social media and electronic communication in business communication and business writing courses, produced by Bovee & Thill. Based on Courtland Bovee's webinars conducted worlwide to college instructors.


Obtain the accompanying script by visiting http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationinstructor-edition


For information about other materials available without charge, please visit Bovee & Thill's Business Communication Blog.


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Time Spent On Social Media and Social Networking Sites

Time Spent On Social Media and Social Networking Sites | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Social Media and Social Networking now accounts for 18% of time spent online, according to this Infographic by Morrison Foerster Socially Aware Blog.
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How to Harness the Power of LinkedIn

How to Harness the Power of LinkedIn | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
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Business Communication Textbook Recommendation

Are you seeking a business communication textbook recommendation?


This video will help guide you in your selection toward the highest quality business communication on the market.

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How Not to Steal People's Content on the Web

How Not to Steal People's Content on the Web | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

The best internet users aren't afraid to share. Share content; share links; share ideas; share data; you name it.


The thing is, sometimes people get a little protective of their stuff because there are less than scrupulous people out there who take content and then try to pass it off as their own. All that hard work, and  none of the credit. Not cool! . . .

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30 Steps to Becoming a Better Business Communication Instructor

Are you looking for a textbook with the perfect balance of timeless principles and cutting-edge practices? Excellence in Business Communication, 10th Edition, offers this perfect balance, because it helps students master the fundamentals of professional communication while also preparing them for the broader expectations they'll encounter in today's workplace. This video takes you step-by-step through the 30 elements included in this text that will help you become a better business communication instructor.


Excellence in Business Communication has been used by over 2 million students to help them master essential skills for succeeding on the job. This tenth edition extends that tradition by offering an unmatched set of tools that simplify teaching, promote active learning, and stimulate critical thinking.


For further information about Bovee & Thill textbooks, visit Bovee & Thill's Business Communication Blog.

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Business Communication Headline News

Business Communication Headline News | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Published by Bovee and Thill, get late-breaking headlines about hot topics, important trends, and new technologies.


Business Communication Headline News uses the newest Internet technologies to deliver late-breaking news in headlines with concise summaries. You can scan incoming items in a matter of seconds, then click through to read the full articles that interest you.


More than 75 subject categories constituting the largest archive on the web of business communication material. Many posts consist of videos, PowerPoints, podcasts, or PDFs.


For adopters only.

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This Company Will Only Accept "Twitter Resumes"

This Company Will Only Accept "Twitter Resumes" | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
You need to understand social media.

Bovee & Thill's Online Business Communication Magazines's insight:

By now, many employers think that who you are online is more revealing of your character than a resume. Some companies have decided to stop accepting paper résumés altogether.


"The paper résumé is dead," Vala Afshar, chief marketing officer at Enterasys. "The Web is your résumé. Social networks are your mass references." . . .


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Making Sense of Twitter

Making Sense of Twitter | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Note: Bovee & Thill discuss Twitter and show examples in each of their business communication textbooks.


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How Business Communicators Can Use Twitter to Maximize Customer Service

How Business Communicators Can Use Twitter to Maximize Customer Service | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Consumers have gone social, and businesses are overwhelmed.

With a tweet, Facebook status update or Instagram picture, customers have more ways than ever to publicly praise or criticize your business. . .



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