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So there you have it, my list of 12 Most Successful Corporate Blogs. I encourage all businesses to peruse them. You'll find inspiration for building and managing your own corporate blog. Which have I missed?
When it comes to blogging, we put a whole lot of emphasis on creating content that gets clicked. And, eventually content that fosters loyalty (return visits), behavior change (digging deeper into the site) and action (purchase).
Social media is not about technology but about relationships.
Note: Prepare your students with the knowledge and skills they will be expected to have when they enter tomorrow’s workplace.
The Bovée/Thill series are the only texts to address the new social communication model that is revolutionizing the way businesses communicate.
New media ideas and tools are woven into the fabric of every chapter to illustrate the changing ways people are communicating on the job. Writing examples are shown in every major electronic business communication medium, and students get practical advice, annotated examples, and multiple practice opportunities for creating blog postings, social networking messages, instant messages, podcasts, webpages, and wiki content.
For more information about Bovée/Thill textbooks, visit their blog.
Most organizations have forgotten the art of storytelling, which is why their messages aren’t being remembered.
There are good messages in this article for us all to remember -- about why storytelling is important and the impact that it makes. This article includes tips for what you'll need to share your stories effectively, along with a few ideas on where to share your stories.
For more about storytelling, see Bovee & Thill textbooks, the only business communication textbooks that cover this topic.
You don't need to be a superstar blogger in order to make your business blog work. There are many aspects involved with online marketing, but learning as you go along is the best approach, we feel. Getting to know your ...
Why Corporate Blogging Matters. Companies that have added a corporate blog to their online marketing strategy have noticed that it has an immense positive effect on their business. Corporate blogging allows companies to ...
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