Web 2.0 ushered in a new world of social media and web applications that facilitate participatory information sharing and collaboration. What followed was a myriad of web-based tools, applications, and platforms, most famously Facebook and Twitter, that allowed people to easily update, share, and access news and information in real time.
The connections within our social graph allow both brands and consumers the opportunity to leverage on the relationships between individuals to offer a richer online experience. At the same time, these tools changed the way people create and consumed media; suddenly everyone could become a media outlet, able to easily create, edit, and share information not just with their online connections but with literally anyone in the digital space.
The access to so much information almost instantaneously has led to information overload; most of the time, users are unable to ascertain validity and more often than not, there is a severe lack of both relevance and a personal context....
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Via Giuseppe Mauriello, Ming-Li Chai