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Business Communication: Content Grid for Social Media

Business Communication: Content Grid for Social Media | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

"A big part of social media is content creation. Picking a social network isn’t all that there is in social media. It’s about the content and what The Content Grid shows is understanding where each social network stands in terms of reaching out to customers as they go through the buyer lifecycle.


There’s a difference between going onto Twitter and posting messages about your product when the people you’re really trying to reach is on Facebook. Content targeting is essential and understanding where people in your company should step in and handle the relationship is also important." . . .


Note: Your students can learn about creating content for social media in Bovee & Thill's business communication textbooks. Visit Bovee & Thill's Business Communication Blog for more information about their texts.


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Business Communication 2.0: Social Media and Electronic Communication
An online magazine by Bovee & Thill, the only authors who provide fully integrated coverage of Business Communication 2.0 in each of the business communication textbooks they write. For more information about Bovee & Thill texts and the exclusive, superior coverage they give to Business Communication 2.0, social media, and electronic communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts, or write to samplingdept@pearson.com. To find your local sales representative, go to http://www.pearsonhighered.com/educator. To contact the authors, send an email to hotline@businesscommunicationblog.com.
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The Business Communication Revolution

The Business Communication Revolution | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

"Social media has transformed the way companies communicate with their customers. But the way most organizations communicate internally, or with their business partners, has remained relatively unchanged.


The Business Communication Revolution examines the challenges in modern business collaboration, explores solutions such as enterprise social networks, and considers perhaps the biggest obstacle to progress - our own ingrained communication habits."

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Here's How to Get Google to Remove Embarrassing Search Links about You

Here's How to Get Google to Remove Embarrassing Search Links about You | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

"If you'd like to add your name to a list to receive a link removal tool by the end of this month (May 2014), here is what you can do:" . . .

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Order Examination Copies of Bovee and Thill Business Communication Textbooks

Order Examination Copies of Bovee and Thill Business Communication Textbooks | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

Bovee and Thill are the recognized leaders in the field of social media and electronic communication as they relate to business communication. The first authors to cover social media and electronic communication, they continue to be far ahead of all other texts with heir cutting-edge coverage.


Visit this page today to conveniently order examination copies of Bovee and Thill business communication textbooks.

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Bovee & Thill's Online Magazines for Business Communication's curator insight, November 4, 2013 9:13 PM

Bovee and Thill cover workplace issues throughout their busines communication textbooks.


Order examination copies of Bovee and Thill business communication textbooks.

Bovee & Thill's Online Magazines for Business Communication's curator insight, November 4, 2013 9:18 PM

Order examination copies of business communication textbooks written by the leading authors in the field.

Bovee & Thill's Online Magazines for Business Communication's curator insight, January 23, 3:52 PM

Bovee and Thill are the recognized leaders in the field of mobile, social media, and digital communication, as they relate to business communication. The first authors to cover social media and digital ciommunication, they continue to be far ahead of all other texts with their cutting-edge coverage.


Visit this page today to conveniently order examination copies of Bovee and Thill business communication textbooks.

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The Ultimate Guide to the Invisible Web, Which Is 500 Times the Size of the Web as We Know It

The Ultimate Guide to the Invisible Web, Which Is 500 Times the Size of the Web as We Know It | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Search engines are, in a sense, the heartbeat of the Internet; "googling" has become a part of everyday speech and is even recognized by Merriam-Webster as a grammatically correct verb."

Bovee & Thill's Online Magazines for Business Communication's insight:

"The vast majority of the Internet lies in the Deep Web, sometimes referred to as the Invisible Web. The actual size of the Deep Web is impossible to measure, but many experts estimate it is about 500 times the size of the web as we know it." . . .

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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

LinkedIn can be the best tool for building your brand. If you incorporate these seemingly counterintuitive techniques into your LinkedIn strategy, you will build a stellar profile, be visible to decision makers, and be skilled at using LinkedIn as a career-management tool.

Bovee & Thill's Online Magazines for Business Communication's insight:

"With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort." . . .

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Seven Social Media Predictions for 2014

Seven Social Media Predictions for 2014 | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
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15 Business Etiquette Rules Every Professional Needs to Know (Slideshow)

15 Business Etiquette Rules Every Professional Needs to Know (Slideshow) | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
From how to introduce yourself to what to order at restaurants, these are the social rules to follow when establishing business relationships.
Bovee & Thill's Online Magazines for Business Communication's insight:

"The rules are slightly different from standard social settings, yet business schools rarely discuss professional etiquette topics.


"In her new book "The Essentials Of Business Etiquette," Barbara Pachter writes about the specific skills professionals need to understand when presenting themselves in a business setting." . . .

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Meet Alexandra Wheeler, Who Presses Social Media Onward at Starbucks

Meet Alexandra Wheeler, Who Presses Social Media Onward at Starbucks | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Five employees manage Starbucks’ social media and, with 34 million fans, have developed the fifth-largest brand on Facebook.
Bovee & Thill's Online Magazines for Business Communication's insight:

"One of the most successful brands using social media, Starbucks wins more than a popularity contest with its vast numbers of online fans. The sites have become an important way to advertise daily and, occasionally, drive huge numbers of customers into stores." . . .

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Does It Still Make Sense for Companies to Blog?

Does It Still Make Sense for Companies to Blog? | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

Blogging for business is a question I think many companies ask themselves as they look at current trends towards time more spent on social networks and changing consumer consumption trends, especially with mobile.

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Lingua Digitalis's curator insight, March 13, 7:13 AM

The author makes some very very interesting points here. Especially this: "The current and future benefits of blogging are literally too numerous to list here, (maybe Stephen Waddington will write an eBook about this) but suffice it to say, in all my years as a marketing and PR professional, business blogging is by far the highest yield investment I’ve ever made for: marketing, public relations, and recruiting." 

Who blogs at/about the company, and what, is another question, though. Also, how harmful some stuff can be.

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Nine Instant Message Etiquette Rules Every Professional Needs to Know

Nine Instant Message Etiquette Rules Every Professional Needs to Know | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

'The use of instant message, typically referred to as IM, can save a lot of time at work. Instead of walking over to someone’s desk, you can send them an online chat to get a quick response."

Bovee & Thill's Online Magazines for Business Communication's insight:

"Despite its ease and quickness, professionals should still be mindful of basic etiquette rules when using IM in the office."

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The 11 Vital Internal Communication Trends You’d Be Crazy to Ignore

The 11 Vital Internal Communication Trends You’d Be Crazy to Ignore | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Here are the 11 trends that every employee communicator should bear in mind for this year."

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The Wonderful Benefits of Business Blogging

The Wonderful Benefits of Business Blogging | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

This post is about blogging for business—with a purpose. We have a lot to cover, so we’ll do it as efficiently as possible with a series of lists.


First, who should read this post?


  • Non-blogger—You’ve never had a blog and you need to fix that now.
  • Unfulfilled blogger—You blogged for a bit. Magic never struck.
  • Beginning blogger—You blog, but don’t really know what you’re doing.
  • Regular blogger—You’ll pick up tips from a fellow blogger.
  • Expert blogger—You could steal the good stuff for your blog.
  • None of the above—You have nothing better to do, but to read about blogging. . .
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Students Need to Learn These Nine Compositional Modes for Social Media -- 2014 Update

What's New in Teaching Business Communication? Students Need to Learn These Nine Compositional Modes for Social Media - Expert Speaker: Courtland Bovee Socia...
Bovee & Thill's Online Magazines for Business Communication's insight:

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools.

After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. . .

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 7:25 PM

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools. . .

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14 Google Search Tricks That Make Life a Whole Lot Easier

14 Google Search Tricks That Make Life a Whole Lot Easier | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

You think you know how to Google? You don't know how to Google.

Even the most seasoned Googler might not know every tip and trick available with just a few extra keystrokes in the search bar. Consider this your instruction manual for the world's most popular search engine."

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Escape Google with These 12 Search Engine Alternatives

Escape Google with These 12 Search Engine Alternatives | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.
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Seven Shocking Stats and Trends About The Internet

Seven Shocking Stats and Trends About The Internet | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
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Use This Chart to Find the Textbook That Perfectly Fits Your Business Communication Course

Use This Chart to Find the Textbook That Perfectly Fits Your Business Communication Course | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

Order Examination Copies of Bovee and Thill textbooks.

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The 25 Basic Styles of Blogging, and When To Use Each One

A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava."

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30 Ways to Improve Your Social Media Knowledge Now — Get In Front Business Communication

30 Ways to Improve Your Social Media Knowledge Now — Get In Front Business Communication | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

"Find time now to understand new social media tools and best practices."

Bovee & Thill's Online Magazines for Business Communication's insight:

"I have taken the liberty to compile a “To Do” list for the month. Feel free to take a day off or switch things up a bit." . . .

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Elizabeth Patterson's curator insight, May 1, 7:48 AM

i shared this because i am a teenager and growing up with all this communication websites makes it hard to know whether or not something is safe for you or not

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Twitter--The One-Stop Guide

Twitter--The One-Stop Guide | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
This is it. My one-stop-all-you-need-to-know-guide to Twitter.

It's the why and the how to get you started, to move you beyond the initial frustrations, and to create a fantastic learning network.
Bovee & Thill's Online Magazines for Business Communication's insight:

"Twitter is the second best professional development I’ve ever done, second only behind my blog. I use Twitter as a tool to connect and learn with and from other educators and social learners.

Like my blog, it is a tool that I use continually and as such has an advantage over one-off professional development events. It’s an amazing tool, and I maximize what I use it for both professionally and personally." . . .

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What Students Can Learn about Social Media and Fun at Southwest Airlines

What Students Can Learn about Social Media and Fun at Southwest Airlines | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Christi McNeill, project lead of social business and listening at Southwest Airlines, makes many references to social business, processes, and how teams are aligned; it's not just about how and when community managers post to Twitter or Facebook. McNeill shared that they're looking at a wide range of issues such as mission and social media objectives.
Bovee & Thill's Online Magazines for Business Communication's insight:

While overall the airline industry may not be doing a very good job, the J.D. Power and Associates 2013 Social Media Benchmark Study suggests that one airline that's been getting it right consistently is Southwest Airlines. According to Christie McNeil, project lead of social business and listening at Southwest, the airline takes social media quite seriously." . . .

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Subscribe to a free newsletter, Teaching Business Communication Updates

Subscribe to a free newsletter, Teaching Business Communication Updates | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

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Bovee & Thill's Online Magazines for Business Communication's curator insight, February 20, 4:41 PM

You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

Bovee & Thill's Online Magazines for Business Communication's curator insight, March 3, 3:50 PM

You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

Bovee & Thill's Online Magazines for Business Communication's curator insight, March 3, 3:54 PM
You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.
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15 Trends That Are Shaping the Future and Affecting Business Communication

15 Trends That Are Shaping the Future and Affecting Business Communication | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

"Everyone's life is about to change in massive ways."

Bovee & Thill's Online Magazines for Business Communication's insight:

"Trends that start out small can wind up transforming the way we live. For example, just a few years ago, social media seemed like a fad for teenagers. Today we use it to communicate, figure out where to eat — even break up with people. 


How do we decide what to buy? Is wearable technology here to stay? Do you check your phone as often as the average person does?" . . .

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Adapting Persuasive Message Skills to Social Media

Bovee & Thill's Online Magazines for Business Communication's insight:

The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.

Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication.

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 7:14 PM

The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.

Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication: . . .

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How Social Media and Electronic Communication Are Revolutionizing Business Communication -- 2014 Update

Bovee & Thill's Online Magazines for Business Communication's insight:

In this 2014 video update, Courtland Bovee explains that social media isn't a fad. It's a fundamental shift in the way we're communicating. But not only is the communication model changing, what is being taught in a typical business communication course should be changing, too.

This video answers these important questions: (1) What's the difference between social media and electronic communication?, (2) How is social media and electronic communication changing how we communicate?, and (3) What resources are
available for teaching social media and electronic communication? . . .

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 7:16 PM

In this 2014 video update, Courtland Bovee explains that social media isn't a fad. It's a fundamental shift in the way we're communicating. But not only is the communication model changing, what is being taught in a typical business communication course should be changing, too.

This video answers these important questions: (1) What's the difference between social media and electronic communication?, (2) How is social media and electronic communication changing how we communicate?, and (3) What resources are available for teaching social media and electronic communication? . . .