Social media is not about technology but about relationships.
Note: Prepare your students with the knowledge and skills they will be expected to have when they enter tomorrow’s workplace.
The Bovée/Thill series are the only texts to address the new social communication model that is revolutionizing the way businesses communicate.
New media ideas and tools are woven into the fabric of every chapter to illustrate the changing ways people are communicating on the job. Writing examples are shown in every major electronic business communication medium, and students get practical advice, annotated examples, and multiple practice opportunities for creating blog postings, social networking messages, instant messages, podcasts, webpages, and wiki content.
For more information about Bovée/Thill textbooks, visit their blog.