Does your business have a blog? If you’re like most businesses, the answer is no. The University of Massachusetts Dartmouth’s research on blogging found that 23% of Fortune 500 companies and 37% of Inc. 500 companies had a blog in 2011.
Examine the research, and you’ll find that 92% of businesses found blogs one of the most successful forms of social media. . .
(Bovee & Thill teach students how to write blog posts in their chapter on "Crafting Electronic Messages.)