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Business Communication Syllabus Examples

Learn where you can go to see a collection of business communication syllabus examples that could be quite useful as as you prepare for your own business communication course.

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Business Communication 2.0: Social Media and Electronic Communication
An online magazine by Bovee & Thill, the only authors who provide fully integrated coverage of Business Communication 2.0 in each of the business communication textbooks they write. For more information about Bovee & Thill texts and the exclusive, superior coverage they give to Business Communication 2.0, social media, and electronic communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts, or write to samplingdept@pearson.com. To find your local sales representative, go to http://www.pearsonhighered.com/educator. To contact the authors, send an email to hotline@businesscommunicationblog.com.
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30 Ways to Improve Your Social Media Knowledge Now — Get In Front Business Communication

30 Ways to Improve Your Social Media Knowledge Now — Get In Front Business Communication | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Find time now to understand new social media tools and best practices."

Bovee & Thill's Online Magazines for Business Communication's insight:

"I have taken the liberty to compile a “To Do” list for the month. Feel free to take a day off or switch things up a bit." . . .

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15 Business Etiquette Rules Every Professional Needs to Know (Slideshow)

15 Business Etiquette Rules Every Professional Needs to Know (Slideshow) | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
From how to introduce yourself to what to order at restaurants, these are the social rules to follow when establishing business relationships.
Bovee & Thill's Online Magazines for Business Communication's insight:

"The rules are slightly different from standard social settings, yet business schools rarely discuss professional etiquette topics.


"In her new book "The Essentials Of Business Etiquette," Barbara Pachter writes about the specific skills professionals need to understand when presenting themselves in a business setting." . . .

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Meet Alexandra Wheeler, Who Presses Social Media Onward at Starbucks

Meet Alexandra Wheeler, Who Presses Social Media Onward at Starbucks | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Five employees manage Starbucks’ social media and, with 34 million fans, have developed the fifth-largest brand on Facebook.
Bovee & Thill's Online Magazines for Business Communication's insight:

"One of the most successful brands using social media, Starbucks wins more than a popularity contest with its vast numbers of online fans. The sites have become an important way to advertise daily and, occasionally, drive huge numbers of customers into stores." . . .

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Does It Still Make Sense for Companies to Blog?

Does It Still Make Sense for Companies to Blog? | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

Blogging for business is a question I think many companies ask themselves as they look at current trends towards time more spent on social networks and changing consumer consumption trends, especially with mobile.

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Lingua Digitalis's curator insight, March 13, 7:13 AM

The author makes some very very interesting points here. Especially this: "The current and future benefits of blogging are literally too numerous to list here, (maybe Stephen Waddington will write an eBook about this) but suffice it to say, in all my years as a marketing and PR professional, business blogging is by far the highest yield investment I’ve ever made for: marketing, public relations, and recruiting." 

Who blogs at/about the company, and what, is another question, though. Also, how harmful some stuff can be.

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Nine Instant Message Etiquette Rules Every Professional Needs to Know

Nine Instant Message Etiquette Rules Every Professional Needs to Know | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

'The use of instant message, typically referred to as IM, can save a lot of time at work. Instead of walking over to someone’s desk, you can send them an online chat to get a quick response."

Bovee & Thill's Online Magazines for Business Communication's insight:

"Despite its ease and quickness, professionals should still be mindful of basic etiquette rules when using IM in the office."

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The 11 Vital Internal Communication Trends You’d Be Crazy to Ignore

The 11 Vital Internal Communication Trends You’d Be Crazy to Ignore | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Here are the 11 trends that every employee communicator should bear in mind for this year."

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Use This Chart to Find the Textbook That Perfectly Fits Your Business Communication Course

Use This Chart to Find the Textbook That Perfectly Fits Your Business Communication Course | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

Order Examination Copies of Bovee and Thill textbooks.

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The Wonderful Benefits of Business Blogging

The Wonderful Benefits of Business Blogging | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

This post is about blogging for business—with a purpose. We have a lot to cover, so we’ll do it as efficiently as possible with a series of lists.


First, who should read this post?


  • Non-blogger—You’ve never had a blog and you need to fix that now.
  • Unfulfilled blogger—You blogged for a bit. Magic never struck.
  • Beginning blogger—You blog, but don’t really know what you’re doing.
  • Regular blogger—You’ll pick up tips from a fellow blogger.
  • Expert blogger—You could steal the good stuff for your blog.
  • None of the above—You have nothing better to do, but to read about blogging. . .
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Students Need to Learn These Nine Compositional Modes for Social Media -- 2014 Update

What's New in Teaching Business Communication? Students Need to Learn These Nine Compositional Modes for Social Media - Expert Speaker: Courtland Bovee Socia...
Bovee & Thill's Online Magazines for Business Communication's insight:

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools.

After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. . .

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 7:25 PM

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools. . .

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Poor Mobile Manners Not Lost on Bosses

Poor Mobile Manners Not Lost on Bosses | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

Answering a cellphone or shooting off a text message during a business lunch may do more than just give an employee a bad reputation — it could cost them a chance to move up the corporate ladder, new research suggests.


A study on mobile device etiquette by researchers at the USC Marshall School of Business and Howard University revealed that the quality of an employee's mobile manners, even during informal meetings, have important implications for hiring, career advancement and business efficiency. . .

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How to Calm an Angry Customer Who Is on a Social Media Rampage

How to Calm an Angry Customer Who Is on a Social Media Rampage | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
I know that many people have different views on how best to handle an angry customer.
Bovee & Thill's Online Magazines for Business Communication's insight:

I know that many people have different views on how best to handle an angry customer. Some people will advise you to delete negative comments about your brand, and ignore them.


I take the opposite approach, and with the right strategy in place, you can turn an angry customer into a brand advocate.


There are pro-active steps you can take to help ensure that you will not create an angry customer on a social media rampage. Here's advice: . . .

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Here's How to Get to the Deep Web, Where They Keep the Stuff You're Not Supposed to Find

Here's How to Get to the Deep Web, Where They Keep the Stuff You're Not Supposed to Find | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

"This quick, easy-to-follow infographic shows you the pathway to the nefarious Deep Web.

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How to Keep Your Emails and Texts Secret

How to Keep Your Emails and Texts Secret | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Go undercover.
Bovee & Thill's Online Magazines for Business Communication's insight:

Maybe you're a private person.


Whatever the reason, sometimes you need to send an email without any chance of other people seeing it.


Technology is more than capable of helping you out in your covert pursuits. . .



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The Ultimate Guide to the Invisible Web, Which Is 500 Times the Size of the Web as We Know It

The Ultimate Guide to the Invisible Web, Which Is 500 Times the Size of the Web as We Know It | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Search engines are, in a sense, the heartbeat of the Internet; "googling" has become a part of everyday speech and is even recognized by Merriam-Webster as a grammatically correct verb."

Bovee & Thill's Online Magazines for Business Communication's insight:

"The vast majority of the Internet lies in the Deep Web, sometimes referred to as the Invisible Web. The actual size of the Deep Web is impossible to measure, but many experts estimate it is about 500 times the size of the web as we know it." . . .

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Twitter--A One-Stop-All-You-Need-to-Know Guide

Twitter--A One-Stop-All-You-Need-to-Know Guide | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
This is it. My one-stop-all-you-need-to-know-guide to Twitter.

It's the why and the how to get you started, to move you beyond the initial frustrations, and to create a fantastic learning network.
Bovee & Thill's Online Magazines for Business Communication's insight:

"Twitter is the second best professional development I’ve ever done, second only behind my blog. I use Twitter as a tool to connect and learn with and from other educators and social learners.

Like my blog, it is a tool that I use continually and as such has an advantage over one-off professional development events. It’s an amazing tool, and I maximize what I use it for both professionally and personally." . . .

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What Students Can Learn about Social Media and Fun at Southwest Airlines

What Students Can Learn about Social Media and Fun at Southwest Airlines | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Christi McNeill, project lead of social business and listening at Southwest Airlines, makes many references to social business, processes, and how teams are aligned; it's not just about how and when community managers post to Twitter or Facebook. McNeill shared that they're looking at a wide range of issues such as mission and social media objectives.
Bovee & Thill's Online Magazines for Business Communication's insight:

While overall the airline industry may not be doing a very good job, the J.D. Power and Associates 2013 Social Media Benchmark Study suggests that one airline that's been getting it right consistently is Southwest Airlines. According to Christie McNeil, project lead of social business and listening at Southwest, the airline takes social media quite seriously." . . .

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Subscribe to a free newsletter, Teaching Business Communication Updates

Subscribe to a free newsletter, Teaching Business Communication Updates | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

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Bovee & Thill's Online Magazines for Business Communication's curator insight, February 20, 4:41 PM

You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

Bovee & Thill's Online Magazines for Business Communication's curator insight, March 3, 3:50 PM

You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

Bovee & Thill's Online Magazines for Business Communication's curator insight, March 3, 3:54 PM
You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.
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15 Trends That Are Shaping the Future and Affecting Business Communication

15 Trends That Are Shaping the Future and Affecting Business Communication | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

"Everyone's life is about to change in massive ways."

Bovee & Thill's Online Magazines for Business Communication's insight:

"Trends that start out small can wind up transforming the way we live. For example, just a few years ago, social media seemed like a fad for teenagers. Today we use it to communicate, figure out where to eat — even break up with people. 


How do we decide what to buy? Is wearable technology here to stay? Do you check your phone as often as the average person does?" . . .

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Order Examination Copies of Bovee and Thill Business Communication Textbooks

Order Examination Copies of Bovee and Thill Business Communication Textbooks | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

Bovee and Thill are the recognized leaders in the field of social media and electronic communication as they relate to business communication. The first authors to cover social media and electronic communication, they continue to be far ahead of all other texts with heir cutting-edge coverage.


Visit this page today to conveniently order examination copies of Bovee and Thill business communication textbooks.

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Bovee & Thill's Online Magazines for Business Communication's curator insight, November 4, 2013 9:13 PM

Bovee and Thill cover workplace issues throughout their busines communication textbooks.


Order examination copies of Bovee and Thill business communication textbooks.

Bovee & Thill's Online Magazines for Business Communication's curator insight, November 4, 2013 9:18 PM

Order examination copies of business communication textbooks written by the leading authors in the field.

Bovee & Thill's Online Magazines for Business Communication's curator insight, January 23, 3:52 PM

Bovee and Thill are the recognized leaders in the field of mobile, social media, and digital communication, as they relate to business communication. The first authors to cover social media and digital ciommunication, they continue to be far ahead of all other texts with their cutting-edge coverage.


Visit this page today to conveniently order examination copies of Bovee and Thill business communication textbooks.

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Adapting Persuasive Message Skills to Social Media

Bovee & Thill's Online Magazines for Business Communication's insight:

The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.

Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication.

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 7:14 PM

The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.

Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication: . . .

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How Social Media and Electronic Communication Are Revolutionizing Business Communication -- 2014 Update

Bovee & Thill's Online Magazines for Business Communication's insight:

In this 2014 video update, Courtland Bovee explains that social media isn't a fad. It's a fundamental shift in the way we're communicating. But not only is the communication model changing, what is being taught in a typical business communication course should be changing, too.

This video answers these important questions: (1) What's the difference between social media and electronic communication?, (2) How is social media and electronic communication changing how we communicate?, and (3) What resources are
available for teaching social media and electronic communication? . . .

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 7:16 PM

In this 2014 video update, Courtland Bovee explains that social media isn't a fad. It's a fundamental shift in the way we're communicating. But not only is the communication model changing, what is being taught in a typical business communication course should be changing, too.

This video answers these important questions: (1) What's the difference between social media and electronic communication?, (2) How is social media and electronic communication changing how we communicate?, and (3) What resources are available for teaching social media and electronic communication? . . .

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How the Mobile Revolution Is Changing Business Communication

How the Mobile Revolution Is Changing Business Communication | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the only authors to exemplify in their texts the extent to which mobile is revolutionizing business communication. 

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Social Media Video for Your Classroom

Social Media Video 2013: Social Media Revolution 4 was written by international best-selling author and keynote speaker Erik Qualman."

Bovee & Thill's Online Magazines for Business Communication's insight:

This is part of a series of social media videos that are the most watched in the world.

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What Happens Each Minute on the Internet

What Happens Each Minute on the Internet | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

As people who are part of the Internet family, we feel that it is only right for you to know what exactly is happening out there.

Bovee & Thill's Online Magazines for Business Communication's insight:

add your insight...

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Can Your Business Communication Textbook Pass This Simple Technology Test?

Can Your Business Communication Textbook Pass This Simple Technology Test? | Business Communication 2.0: Social Media and Electronic Communication | Scoop.it

Take this "yes" or "no" 25-question test now!

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Bovee & Thill's Online Magazines for Business Communication's curator insight, July 29, 2013 2:15 PM

Technology is affecting almost every aspect of business communication today. Is your business communication textbook keeping up to date? Find out now by taking this simple test.