Most organizations have forgotten the art of storytelling, which is why their messages aren’t being remembered.
There are good messages in this article for us all to remember -- about why storytelling is important and the impact that it makes. This article includes tips for what you'll need to share your stories effectively, along with a few ideas on where to share your stories.
For more about storytelling, see Bovee & Thill textbooks, the only business communication textbooks that cover this topic.
Via Karen Dietz, Daniel Watson