Regardless of type, my 25 years working with companies large and small, and with all manner of industry groups shows consistently that winning firms are those that don’t get trapped into conventional wisdom.
As Web 2.0 applications move more deeply into the strategic operations of enterprises, a unique hybrid of social software has emerged to help businesses deal with the giant sea of customers that awaits them on the other side of the network. While Enterprise 2.0 tools, primarily aimed at collaboration, are certainly part of this story, they often don’t help companies enjoy the full range of possibilities when it comes customer-facing social computing. Enter the rapidly emerging Social CRM space, an area that’s become highly significant recently.
"We are driven by self-interest, it's necessary to survive. But we need wise self-interest that is generous and co-operative, taking others' interests into account.
Jordi Marti @martijordi's insight:
Somos consultores especializados en procesos estratégicos de colaboración interna en las organizaciones y cooperación o alianzas entre empresas. Focalizamos la estrategia, formamos y damos soporte a grupos con orientación a resultados,
The vast majority of business people focus on tactics to be successful - strategy, marketing, sales and systems. Yet after doing this religiously for ten years still often complain that they have not achieved what they had hoped. Is there something more they needed to work on to succeed at a high [...]
El Análisis de Redes Sociales (Social Network Analysis, SNA) es un análisis metódico de las redes sociales. El SNA observa las relaciones sociales en términos de la teoría de redes, consistiendo en nodos (los
Some confusion seems to remain within businesses about the difference between employing social media for marketing, awareness and outreach, and developing a business-wide social strategy that includes the adoption of collaboration and social tools...
There are different approaches to facilitating cultural change within an organization in order to promote innovation. Bengt Järrehult argues that the viral change, whereby successful changes are achieved through experimentation and then spread by different groups copying or adopting the change leads to faster and more long-lasting culture change.