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Rescooped by Miklos Szilagyi from Just Story It! Biz Storytelling
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Selling With Story -- How To Ask For The Sale

Selling With Story -- How To Ask For The Sale | Business Coaching | Scoop.it
Today’s post is part three of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot.

Via Karen Dietz
Miklos Szilagyi's insight:

"...You tell the stories and say, “And imagine if we could do that” or “Imagine if we could scale that across your entire organisation”. You want the ability for people to go, “That’s the end point I want to get to”. But when you’re asking, when you’re really asking for the business, I think it’s the time to be a bit quiet, to sit there and wait. I think it’s a key thing... " - Great...:-))) It's very solution-focused by the way...:-))))


Also, Karen Dietz comments it (I like her posts, shares too...):


"What a great post. Here two of my business storytelling colleagues (Lianne Picot interviews Shawn Callahan) talk about successfully using storytelling in sales. It's the last of a 4 part series, and there's a link to the other interviews with Shawn in the article.

 

What I love about this installment is that it focuses on closing the sale. I get this question all the time -- how do I use stories to close the sale?

 

As Shawn says -- you don't. It is very important know when to NOT tell a story. This is one of those moments. He explains all about it in the article.

 

Shawn shares a lot of wisdom in this post. It's also a podcast you can download and listen to. Go dig into it now..."

more...
Karen Dietz's curator insight, August 6, 2015 7:50 PM

What a great post. Here two of my business storytelling colleagues (Lianne Picot interviews Shawn Callahan) talk about successfully using storytelling in sales. It's the last of a 4 part series, and there's a link to the other interviews with Shawn in the article.


What I love about this installment is that it focuses on closing the sale. I get this question all the time -- how do I use stories to close the sale?


As Shawn says -- you don't. It is very important know when to NOT tell a story. This is one of those moments. He explains all about it in the article.


Shawn shares a lot of wisdom in this post. It's also a podcast you can download and listen to. Go dig into it now.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Miklos Szilagyi from Just Story It! Biz Storytelling
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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | Business Coaching | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.

Via Karen Dietz
Miklos Szilagyi's insight:

Do it but with care...

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Karen Dietz's curator insight, September 3, 2014 2:42 PM

This a quick article with powerful tips on when stories don't work. In addition to knowing why and how to craft great compelling stories, it is also worth knowing what contributes to stories failing.


If you pay attention to avoiding the traps explained here you are well on your way to story success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Miklos Szilagyi from Just Story It! Biz Storytelling
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Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling!

Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling! | Business Coaching | Scoop.it

Have you ever gotten lost in the pages of a good book? If so, you may have been more empathetic afterward. According to new research published in PLOS ONE, reading fiction may affect the reader’s empathetic skills over a period of time.


Via Karen Dietz
Miklos Szilagyi's insight:

I always thought this... but it's good to have it in this structured form...

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Karen Dietz's comment, March 2, 2013 3:42 PM
I agreed Fred. And yes Miklos, I love it when what we know to be true is validated by research.
Kala's comment, March 4, 2013 10:08 AM
A big thank you for your overall curation work about storytelling! You are the very first one I see doing it so "intelligently", with real added-value :)
Karen Dietz's comment, March 5, 2013 1:26 PM
Thank you so much Kala! You have made my day :)
Rescooped by Miklos Szilagyi from Just Story It! Biz Storytelling
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Questions to Evoke Stories and Find Business Buyer Pain Points

Finding buyer pain is one of the first steps in the sales process. This deck shows you how to get there.

Via Karen Dietz
Miklos Szilagyi's insight:

Some good hints how to go deeper in the subjects...

more...
Karen Dietz's curator insight, July 17, 2015 11:52 AM

This SlideShare never mentions stories, but believe me -- the questions posed here will definitely spark stories in your prospects, and stories are exactly what you need. 


Why? Because they are the richest form for finding out your customer's pain points. As we all know, this is a critical ingredient for making a sale.


I particularly like how the first few slides make the point that most prospects are numb to their pain. As the author (Juliana Crispo) of this post shares, sales happen when that pain is felt. Hence the questions that will evoke stories.


Write these questions down and keep them handy for when you are chatting with potential customers. I think it will make a world of difference.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Rescooped by Miklos Szilagyi from Just Story It! Biz Storytelling
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When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Business Coaching | Scoop.it
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.

Via Karen Dietz
Miklos Szilagyi's insight:

I like this article... as a prospect, I hate being handled as a fish and am not bad to spot the try even in more sophisticated cases as the one mentioned... as an offerer of services my problem is rather on the other side... but anyhow it's interesting...

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Karen Dietz's comment, March 16, 2013 7:59 PM
My pleasure Nick! Happy St. Paddy's day :)
Suzanne Izzard's comment, March 17, 2013 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment, March 17, 2013 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!