Great infographic by Sestyle.it, having defined nine steps in three phases. The phases Analyze, Launch and Maintain. In a way, from a “humanization”-of-the-brand perspective, these nine steps are applicable in branding your company as well.
Are you branding yourself via content marketing to differentiate yourself from other business coaches?
In 1983, Volkswagen devised the concept of an IT company that functioned as an internal service provider. In 1998, VW-GEDAS became gedas, a separate business entity and one of Germany's leading system integrators, serving clients inside and outside the VW Group.
In 2006, under the direction of new CEO, Federico Casas Alatriste, coaching was used by gedas Mexico as an integrated approach to redirect efforts toward three major business imperatives: Exploring new markets, targeting new clients, and improving strategies and work methods. At the time of the coaching process, gedas was in the process of merging with T-Systems to become gedas, a member of T-Systems.
Whilst coaching and mentoring are both concerned with enabling an individual to identify issues and solutions and to achieve success, coaching does this through skilled questioning and facilitation and mentoring does this through advising and directing.
Do you clients know the difference between coaching and mentoring when they contacted you?
This week we wrote about a survey by the International Coaching Federation that concluded that business coaching can generate up to ROIs of 50 times the cost, now a leadership development firm from Perth reveals how executive coaching leads to more customer satisfaction, long-term profits and ROIs of 700%.
Business coaching helps owners of small and medium sized businesses with their sales, marketing, management, team building and so much more. See why you need a business coach today.
Here is one definition of Business Coaching. There are many. With the Business Coaching Network we aim to create more clarity around this maturing field of professional services. Your input is welcome.
"Business is more competitive and future success depends on having better-performing people as a critical advantage for higher performance, higher returns and desirable business outcomes. Senior leaders often look for what they term a "coaching culture" and I see them making the investment in creating one."
Do you see this as an opportunity with your clients? Creating and supporting a coaching culture.
Your presence on Facebook, Twitter, Pinterest and other social media venues provide a unique opportunity to build your email subscriber base and make your business known to a wider audience of potential customers.
Are you deploying email marketing to get more clients, create awareness and build your personal brand?
In Contracting a Business Coach, Part 1: 5 Critical Mistakes to Avoid When Contracting a Business Coach to grow your business series, we covered what to avoid, while focusing on the specific needs of your business. Here we’ll continue our interview with Franco Colantonio talking a little more about effective coaching for small business.
Franco Colantonio have been in PROJECT, PROGRAM AND CHANGE MANAGEMENT for the past 20 years. He is affiliated with RAC, Resource Associate Corporation, a business and management consulting firm specialized in process improvement, developmental coaching and youth leadership.
Check out the list of attributes of effective coaching
Bill Campbell, “coach” to the likes of Apple, Google, Intuit and scores of Silicon Valley entrepreneurs, summed up now ex-JC Penney CEO Ron Johnson's implosion as a failure to protect the existing retail business as he sought to radically update it.
Self-employed coaches usually think along the lines of:: “Well, I won’t have many expenses. I’ll use the extra bedroom for the office, and I already have a phone, cell, computer, and printer, so I’m pretty well set.”
If you plan to make your living as a coach, you’ll want to quickly change this short-term outlook into a more balanced approach to the business of being self-employed.