Innovative ideas are not within, but all around us. Where do innovative ideas come from? I have identified three main elements that lead to innovation. 1 -
Eleonora Ferrero's insight:
People know very well what they need, but they do not always know what can satisfy their needs. Henry Fords said, “If I had asked people what they wanted, they would have said faster horses”. People knew that they wanted to move faster, and Ford had to ask questions and listen carefully to people’s needs, and then connect the dots in the ecosystem to offer them a innovative solution. The technology to build a car was becoming available, and Ford had to combine it in an innovative way to make something new.
This is where good ideas come from. Not within a single person, but from outside, listening to all the people around us.
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