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Heart-shaped landscapes

Heart-shaped landscapes | Business Coach | Scoop.it

L'immagine in alto è una foresta di mangrovie in Nuova Caledonia, Glaslyn (Lago blu) in Galles del Nord e una grotta nella regione 4 angoli degli Stati Uniti. 


Via Seth Dixon, Petra Pollum
Pasquale Abiuso's insight:

Storie di natura.

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Dixie Conner's curator insight, February 14, 9:11 AM

Happy Valentine's Day

Estelblau's comment, February 14, 1:03 PM
Really great ;)!
Estelblau's comment, February 14, 1:03 PM
Really great ;)!
Business Coach
Il professional business coach che aiuta imprenditori e manager a non avere concorrenti.
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Rescooped by Pasquale Abiuso from Storytelling in the 21st Century
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Heart-shaped landscapes

Heart-shaped landscapes | Business Coach | Scoop.it

L'immagine in alto è una foresta di mangrovie in Nuova Caledonia, Glaslyn (Lago blu) in Galles del Nord e una grotta nella regione 4 angoli degli Stati Uniti. 


Via Seth Dixon, Petra Pollum
Pasquale Abiuso's insight:

Storie di natura.

more...
Dixie Conner's curator insight, February 14, 9:11 AM

Happy Valentine's Day

Estelblau's comment, February 14, 1:03 PM
Really great ;)!
Estelblau's comment, February 14, 1:03 PM
Really great ;)!
Rescooped by Pasquale Abiuso from Digital-News on Scoop.it today
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How To Be Your Own Life Coach in 4 Easy Steps

How To Be Your Own Life Coach in 4 Easy Steps | Business Coach | Scoop.it
In its simplest form, the role of a life coach is to help people solve problems. Life coaches can be a wonderful means to help you discover new ways of doing things and defeat bad habits. But most life coaches don’t come cheap.

Via Thomas Faltin
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Rescooped by Pasquale Abiuso from storytelling storyselling
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Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories

Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories | Business Coach | Scoop.it
Se si desidera che tutti, dai clienti ai colleghi di credere nella vostra missione è necessario raccontare loro una storia non fare un ragionamento.

Via Karen Dietz, Monika Górska
Pasquale Abiuso's insight:

L'imprenditore è un narratore.

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Karen Dietz's curator insight, October 23, 2013 5:09 PM

Here's what I love about this article: screenwriter Robert McKee clearly explains how business language and story language are two different animals -- and why story language is so critical for business folks to master.


He does this in such an understandable way that I am going to make this post mandatory reading for my MBA students. McKee has done a far better job than me in explaining the distinction.


Most business people I work with think that if they are not speaking in business language they won't be understood or credible. Nothing could be further from the truth. And I hope you come to the same conclusion here once you read this article.


McKee then goes on to explain the critical need for sharing stories with customers, and how every brand is a story. I like this quote too: "Entrepreneurship is the most extreme use of story."


I know you will get lots of good material from this article written by Drake Baer about his recent conversation with McKee.


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

Jim Signorelli's comment, October 24, 2013 7:51 AM
Karen, I went to McKee's Story for Business course a few weeks ago in NYC. I HIGHLY recommend. He applies many of the principles discussed in his book STORY to marketing communications. Entertaining, Illuminating and well worth the price of admission! P.S. Love the same quote you shared.
Karen Dietz's comment, October 24, 2013 1:07 PM
Hey Jim! LOL, McKee is just up the freeway from me and you'd think I'd get up to LA to take his course. Now with your recommendation I definitely have to register. Many thanks for letting me know you found it valuable. Onward!
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5 Tips to Communicate Authentically in Business

5 Tips to Communicate Authentically in Business | Business Coach | Scoop.it

Via Daniel Watson
Pasquale Abiuso's insight:

5 MIGLIORI CONSIGLI PER COMUNICARE IN MANIERA AUTENTICA E CREARE UNA COMMUNITY.

 

1) Scrivi come se stessi parlando nel tuo stile di sempre. Non cercare di essere diverso quando scrivi.

 

2) Tutti possono scrivere. Lascia andare la tua paura. Raccogli i pensieri e inizia a buttar giù nero su bianco. Conosci sicuramente l'argomento.

 

3) Sii molto chiaro e diretto. Scvrivi in modo semplice e lineare in modo da farti seguire dal tuo pubblico. Non sembrare sofisticato.

 

4) Sii onesto. Se vuoi persone appassionate al tuo prodotto/servizio devi dire la verità, devi ammettere qualche debolezza. Se c'è stato un problema ammettilo e dai prova di come l'hai risolto.

 

5) Crea una comunità. Se hai seguito i 4 punti precedenti, riuscirai a creare una comunità intorno alla tua azienda/prodotto/servizio. I tuoi clienti diventeranno tuoi fans.

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Daniel Watson's curator insight, December 3, 2013 3:10 PM

 

In order to keep any business at the forefront of customer awareness, it is becoming more and more important for business owners to be able to authentically communicate in writing, especially  when such communication is aimed at an online audience.

 

Building online communities on any platform, is only possible when the voice of the writer is deemed to be authentic, and the messages conveyed are consistent in terms of the language used and the emotions conveyed.

 

This excellent article, suggests that authentic written communication will cement your brand in the customers mind and establish a loyal base of customers for your business, and it offers five tips to follow to ensure that your written business communications come across as authentic and lead to greater connection with your chosen audience.

Kimberley Vico's curator insight, December 4, 2013 4:15 PM

Brilliant tips to improve your brand of writing...!