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Business change
Getting ahead of the curve in business
Curated by David Hain
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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Business change | Scoop.it
A case study of a swimwear company.

Via Karen Dietz, Trumans, Bobby Dillard
David Hain's insight:

What would your change story be?

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Ana Sanchez's curator insight, April 29, 4:54 PM

The power of stories to make a strategy statement more human

 

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 8:49 AM

love this!

Rescooped by David Hain from The Daily Leadership Scoop
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Why We're So Afraid of Change ~ What Holds Businesses Back - Forbes

Why We're So Afraid of Change ~ What Holds Businesses Back - Forbes | Business change | Scoop.it

"Embracing change requires you yourself to experience the changes you’re asking your organization to undergo."

 

Our client is now desperately hoping his division’s leaders will embrace change, maybe even a Blue Ocean Strategy. They’ve reached a dangerous tipping point that could risk the future of their business.

 

____________________

To ignite change, you need to do it yourself first.
____________________ 

 

 


Via Deb Nystrom, REVELN, Bobby Dillard
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Deb Nystrom, REVELN's curator insight, April 9, 2013 2:52 PM

Any Blue Ocean change practitioners out there who wish to comment on their client experience of "do it yourself first?"  ~  Deb

John Michel's curator insight, April 10, 2013 8:04 AM

In 2009, Steve McKee published “When Growth Stalls” in which he notes that 41.2% of nearly 5,700 companies he studied stalled in the previous decade. The number of reasons why are staggering, namely: a failure to focus, no competitive point of difference, and weak brand images and identities, to name just a few.

Given this reality, we can turn to science to explain why businesses stagnate. Growing research from the neurosciences and cognitive sciences reveal that change really is difficult for humans. Resistance comes from three forces:

Rescooped by David Hain from 21st Century Leadership
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It's got to be about Why, not How: How Great Leaders Inspire Action, Simon Sinek

"Why FIRST:  Communication and the Golden Circle:  Why, How, What?  Inspire where others do not.  Profit is JUST a result NOT a reason for existing."

 

Simon's examples include Apple (why so innovative?), Martin Luther King (lead major change, Civil Rights movement), and the Wright brothers (controlled powered manned flight that others did not achieve, tho' were working on.)

 

_________________________

   

"The goal is to do business with people who believe what YOU believe." ~ Simon Sinek

_________________________

   

 

Apple:  NOT, What we do, great computers.  Want to buy one?

RATHER:  Everything we do, we believe in challenging the status quo, we believe thinking differently. The way we challenge the status quo is making products that are beautifully designed, simple to use & user friendly.  We happen to make computers.  Want to buy one?

 

Counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.  

   

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" 

 

Source here.

 

More about Deb's world is here:
Planning & Strategy Retreats 

Presentation Videos - Change Results
Deb's mothership: The REVELN website

 

 


Via Deb Nystrom, REVELN, Roy Sheneman, PhD
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Robin Martin's comment, May 11, 2013 12:39 PM
Thanks Deb!