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Business change
Getting ahead of the curve in business
Curated by David Hain
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Rescooped by David Hain from Just Story It! Biz Storytelling
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Stories - Why They Are So Important NOW in Biz

Stories - Why They Are So Important NOW in Biz | Business change | Scoop.it

Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.


Via Karen Dietz
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Karen Dietz's comment, September 22, 2013 10:39 AM
Harish, what are your experiences with C2 builder? Do you use it?
Hans Duchardt's comment, October 1, 2013 11:02 AM
At my host I create an invitation page to invite visitors to write their own impressions/experience for a certain topic (mainly places in my hometown, a travel destination) and these "comments" of a minimum of 250-300 words plus pictures create a brand new page on MY site and adds quite some value. Content2 is something which should become soon main stream. It's catching on.
Karen Dietz's comment, October 3, 2013 8:21 AM
Many thanks for the additional information Hans! I look forward to checking out C2 builder.
Rescooped by David Hain from Just Story It! Biz Storytelling
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Have a HEART – Part 2: Emotions, Stories, Biz Success

Have a HEART – Part 2: Emotions, Stories, Biz Success | Business change | Scoop.it

Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS in todays business world.
In part 1, I introduced the subject of emotions in business and why they’re becoming increasingly important in staging customer experiences and influencing buying decisions. I also shared some ground breaking research, conducted by Colin Shaw and his Company, Beyond Philosophy. That research revealed for the first time ever ”the empirical link between evoking certain emotions along the customer experience journey, and increasing and decreasing revenue”.

 

Wow -- what an information packed article on the importance of emotions in marketing, branding, customer experience and the link to effective storytelling.

 

As I work with clients on their biz stories, identifying, articulating, and consciously working with emotions in their content and marketing is challenging for them.

 

This article is going to be a huge assist in helping them (and you) figure it all out. There are plenty of examples and links to other resources so you will want to bookmark this article and keep digging into its material.


Via Karen Dietz
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