IDEO knows a thing or two about building businesses: The renowned design firm specializes in designing organizations, products and experiences that will revolutionize the way things work, and has helped revamp companies ranging from Kraft Foods to the National Health Services. So how did the international agency go about creating an innovative workplace of its own?
Building and developing a creative culture among employees has been at the core of IDEO from its founding, says Duane Bray, head of global talent. Indeed, IDEO’s culture has been written about by Harvard Business Review, among other publications.
The foundation of its culture rests on seven principle values, which IDEO published in the Culture Code campaign.