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Rescooped by David Hain from Beautiful organizations onto Business change |
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Storytelling is a powerful business tool. I was reminded of this during my visit last week to the January meeting of the Ohio State Council of SHRM. Although I was there as an invited guest speaker, I certainly feel like … Continue reading →...
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Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS in todays business world.
Wow -- what an information packed article on the importance of emotions in marketing, branding, customer experience and the link to effective storytelling.
As I work with clients on their biz stories, identifying, articulating, and consciously working with emotions in their content and marketing is challenging for them.
This article is going to be a huge assist in helping them (and you) figure it all out. There are plenty of examples and links to other resources so you will want to bookmark this article and keep digging into its material. Via Karen Dietz Delete the scoop?
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Using stories as a tool can benefit organizations to incorporate others into an organization’s culture, its practices, and as a way to share information. When using storytelling in an organization, there are three elements that can ensure we are being as effective as possible:
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John Michel, experienced leader, humanitarian, visioneer, and renown status quo buster, is the author of the ground breaking book, Mediocre Me: How Saying No to the Status Quo will Propel you from Ordinary to Extraordinary. Check out his blog at www.MediocreMe.com or drop him a note at johnmichel@MediocreMe.com