This is a story, or perhaps, more correctly, a cautionary tale, about a very successful expatriate and the highly respected, much-envied western company for which he worked. It is a story that made...
Via Anne Egros
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Jan 19, 2012
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Rescooped by David Hain from Global Leaders onto Business change |
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Via Anne Egros
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In 2009, the duo embarked upon a curious experiment: They would purchase cheap trinkets, ask some of today’s most exciting creative writers to invent stories about them, then post the stories and the objects on eBay to see whether the invented story enhanced the value of the object. Which it did: What a great research project and article on the power of storytelling to increase profits! Here Rob Walker and Joshua Glenn demonstrate that when you can attach a compelling story to a product, its monetary value increases. That is good news for anyone using stories to sell products. I think it will work the same for selling services, too. Anyway, go read the story of this research and the results they experienced. I bet you'll get ideas for some stories you want to create for your products/services. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz 
Kristen E. Sukalac's comment,
August 7, 2012 4:09 AM
Fascinating research! The website it comes from is also fabulous.
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Great story, a must read for future expat leaders and managers
Every leaders, especially expat executives, should first listen, gather facts and identify people who have different opinions. Then the most difficult part of the expat executive job is to influence people both ways to make the best decisions including local parameters and global vision.
Unfortunately even Harvard Business School is credited for the decline of SONY : Read more about it in my blog :
Why White Men Can’t Lead ?
http://zestnzen.wordpress.com/2012/06/06/why-white-men-cant-lead/