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Suggested by Cosmo McMoon onto Business change |
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Rarely does anyone think of asking themselves two fundamental questions that I help each of my clients answer. First: “How do you communicate?” Second: “How do you need to change how you communicate when you use English as a second language within an intercultural business context?
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Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS in todays business world.
Wow -- what an information packed article on the importance of emotions in marketing, branding, customer experience and the link to effective storytelling.
As I work with clients on their biz stories, identifying, articulating, and consciously working with emotions in their content and marketing is challenging for them.
This article is going to be a huge assist in helping them (and you) figure it all out. There are plenty of examples and links to other resources so you will want to bookmark this article and keep digging into its material. Via Karen Dietz Delete the scoop?
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