Why would you want to waste your time blogging and building a following on social media networks? Why would you bother? It all seems like a lot of hard work.
This article struck an chord with me since I was in the middle of quizzing my son to prepare for a world history test. Jeff indicates it used to be very hard to get noticed, become an anthority, build awareness, and establishment your unique identity.
Whether we're talking about nobility and privledged classes in the 14-17th centuries in empires including the Chinese, Khan, Ottoman, or Europe - your birth right pretty much determined your place in life.
Advance forward a few years, and the gate keepers are no longer nobles and kings - but rather radio and tv - to get noticed you have to spend massive amounts of advertising.
Here we are at present day - social media has pretty much leveled the field for ANY individual to get noticed through branding, influence, thought-leadership, awareness, self-publishing. The tools are free. The only constraint is your available time.
If it's possible to do this, and the case studies are available in a wide range of industries, why are YOU not yet taking advantage of social media.
Social Media Coach to Vistage and TEC Chairs
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Via Barry Deutsch