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10 Ways Customer Stories Help Companies Sell

10 Ways Customer Stories Help Companies Sell | Business change | Scoop.it
10 Ways Customer Stories Help Companies Sell http://t.co/3JwGufQB via @Savvy_B2B...

 

Woo hoo! If there was any doubt about the necessity for crafting and promoting your customer's stories, then this quick post will dispell them all.

 

Customer case study specialist Casey Hibbard shares some research from Gartner about the impact of customer stories on sales, and then lists specifically how customer stories can lead to business growth.

 

As I'm rebuilding my website, I'm taking Casey's advice -- and hope you do too. 

 

Oh -- but make sure you are actually writing customer stories to share and not testimonials. Testimonials are critical -- yet they are mostly valuable opinions from customers about their experience with you. That's part of your 'story' but they often are not really stories. 

 

Soooo -- write mini-stories or storied case-studies about your work with customers to receive the full impact of your customer stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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The Power of Story in Business Analysis

The Power of Story in Business Analysis | Business change | Scoop.it

Tell me if you’ve heard this one before – you’re on a project that was thrust on your stakeholder groups from high above.  They were insufficiently consulted during the problem definition phase, and they are now questioning everything during implementation. These stakeholders can’t get the project to be outright cancelled, but they can cause it to be ultimately unsuccessful if they don’t commit to putting their time and energy into ensuring that the solution being developed is appropriately used.

 

Sound familiar? It sure does to me! 

 

So what is a leader, manager, consultant to do? Add stories into the mix.

 

I like this article because it directly addresses the difficulties of project management, enrolling people to your cause, and how stories can be one of the remedies applied.

 

The author includes 3 steps to shift the situation and get your projects back on track. If you are stuck -- read this. 

 

And if you consult with others, tuck this list in your back pocket to keep your clients & project on track.

 

Read the full article here:

http://www.batimes.com/articles/the-power-of-story-in-business-analysis.html ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
janlgordon's comment, June 23, 2012 11:19 AM
I love this Karen, great find and review!
Karen Dietz's comment, June 23, 2012 12:39 PM
Glad you like it Jan! Thanks for the comment. Have a great weekend :)