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Updated
May 18
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Jan 19, 2012
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Scooped by David Hain onto Business change |
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![Wizards and the CDC: Collaborative [Transmedia] Storytelling Towards Change | Business change | Scoop.it](http://img.scoop.it/WfynTx9pWogNnxxh1mJYBjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Nedra Kline Weinreich: "As I've been involved in several transmedia projects - both on the inside and as a participant from the outside - I've been struck by how emotionally invested people can get in the story and with the characters" ... Via The Digital Rocking Chair Delete the scoop?
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