Business change
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Business change
Getting ahead of the curve in business
Curated by David Hain
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Rescooped by David Hain from Just Story It! Biz Storytelling!

Biz Storytelling: What Marketers Are Missing About Making Emotional Connections

Biz Storytelling: What Marketers Are Missing About Making Emotional Connections | Business change |
Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Via Karen Dietz
David Hain's insight:

Using empathy adds to your business story. 

Karen Dietz's curator insight, November 25, 2013 6:58 PM

Here's what I really like about this article: it clearly explains the different types of empathy and how marketers keep missing the mark.

It's great to try to understand the world from your customer's perspective. And hard to do. Unless you are able to build empathy with them. BTW -- sharing stories back and forth builds empathy. But you still need to shift from a place of being competitive (one versus another) to a place of building a 'we' experience.

This article  from Douglas Van Praet, author of Unconscious Branding: How Neruscience Can Empower (and Inspire) Marketing, takes us through to market your business more effectively, build empathy, and create life-long customers. Yeah!

This review was written by Karen Dietz for her curated content on business storytelling at 

Juliana Loh's curator insight, November 27, 2013 4:17 AM

Marketers are a strange breed... so attached to their 'numbers and analytics'. After returning from a series of marketing-focused conferences, I heard one say to the other: "they want more empathy? okay then, throw them more testimonials and let them talk about it online". *groan*  No no no...  maybe you should read this article. (Thanks Karen)

Julien Pepiot's curator insight, November 27, 2013 10:00 AM

"Provide value and not take value = a customer for life"

Rescooped by David Hain from DPG Online!

Social Media Changing Us, Society & the Power of the Human Connection

Social Media Changing Us, Society & the Power of the Human Connection | Business change |

This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media.


The author talks about the "social mindset" connecting as human beings is what gets you in the door......


Here are some highlights:


**The Social Mindset sees the value in collaboration


**The Social Mindset cares about others – be it your customers, your employees, or your partners


**The Social Mindset lays the groundwork for the importance of listening


**The Social Mindset leads you to realize you can help – therefore makes you open to helping when an opportunity arises


**The Social Mindset surrounds you with positive thinking and empowers you to realize you can make a change


What's the point, she asks? I'm quoting Milas because I couldn't have said it better..........


An interaction like the she refers to in this piece is between her and another person whom in the past she would have closed the door  but social media has made her see people in a different light.


"Tirelessly one door at a time, trying to activate communities. Now an interaction like that can not only reach me, it can reach you.


Messages amplified, reach expanding.Making the human connection is what get’s you in the door."


** "Then think about the implications this has in our world, I believe it has many and it’s a good thing. Companies and people who embrace social as a mindset will change this world, one person – one cause, one workplace at a time"


How has it changed you?


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see video here: []

Via janlgordon, DPG plc
Dennis T OConnor's curator insight, November 29, 2012 10:14 PM

What is your social mindset?  

If you're afraid of using social media, does it mean you are afraid of living in the 21st century?

Mila Araujo 's comment, January 16, 2013 11:53 AM
Thank you so much for sharing! Glad these ideas resonated with you!
Rescooped by David Hain from 21st Century Concepts- Educational Neuroscience!

Change Your Words... Change Your World

A powerful clip relaying the how effective the right words can be will change your world, your classrooms, your students, your children.






WOW! That video touched me! I nearly had tears in my eyes, a MUST watch!

Keywords: Empathy, Emotional Intelligence, Human, Society, Daniel GOLEMAN, Howard GARDNER...




Via Meryl Jaffe, PhD, Gust MEES, Tom Perran
Jose Luis Yañez's curator insight, June 29, 2013 9:21 AM


Mary Perfitt-Nelson's curator insight, August 4, 2013 7:51 PM

Changing how you view your world can simply change your world.  

Prunetti Beatrice's comment, August 11, 2013 8:18 AM
really true. This is marketing