Understand the audience, work within a clear framework, and tell a good story.
Brenda Frisk's insight:
Big data has been trending for some time in the market. Yet when I talk to people about big data and how it is being used in their organizations I still get blank stares. How to innovate with data is still a mystery to many organizations.
To help demystify this powerful business tool, Jim Stikeleather clearly outlines 3 elements to successfully visualize data to your target audience.
Where do your aha moments come from? How do you solve problems or capture ideas?
Since I was a kid I have had bits of paper and notebooks crammed with ideas full of notes and drawings. When we moved overseas a few years ago I found a box that I had stored in the basement that had ideas scribbled on paper from grade 3 – my mom kept everything we did in school!
I have moved on from paper notebooks and have been using the Notebook app for iPad. You can create as many different books as you want on the bookshelf. The shop within the app allows for added customization by purchasing different types of covers or papers. I am waiting for the Noteshelf developers to allow you to embed audio files as I record a lot of thoughts and ideas throughout the day via my mobile phone.
I have one main ‘idea book’ on my bookshelf and then spin off new individual books as my topics grow. I draw, write, grab images from my photo album to import and embed on my pages. I grab screen shots of other webpages (hold down your power button then on/off button to grab a screen shot that is saved to your photo album).
What do I journal? What do I capture?
Trends and ideas, new ideas or concepts, customer pain points, items from the news that stood out, or a photo of a billboard campaign. The concept of a Idea Journal is not to be rigid with formatting rules – you need to have the ability to capture ideas and thoughts as they come. Anywhere and anytime.
I will keep building on these ideas until I feel I need to ‘archive’ them. I never throw an idea away!
There are a lot of different note apps available so you will be able to find one that suites your style. So start capturing those ideas.
"Last month on January 19th, Tablet Crunch experienced something that we've never seen before. ... we've seen more traffic coming from mobile devices than from regular computers ..."
Brenda Frisk's insight:
Standing in line at the grocery store, riding the train or sitting at the doctor’s office. Look around. You will probably see someone “killing time” and search on a mobile device.
This article reveals how mobility is becoming the norm for most people when accessing the web.
Google is focused on leveraging these stats via a recent development release. “Google has simplified advertisers’ ability to manage mobile advertisements on the platform, a move it hopes will lure more of its ad partners.” http://www.cnbc.com/id/100443397 [CNBC: Google makes moves to fix mobile ad problems]
Which strategy does you organization focus on: mobile or mobility?
Brenda Frisk's insight:
I was having a chat with an executive a couple of months ago and the conversation shifted to discuss some of the latest mobile developments. I asked about the focus of their mobility strategy, the reply was “Blackberry but they were moving to iPhones.”
Mobile vs Mobility
A ‘mobile’ strategy is really focusing on the hardware, Telco suppliers, mobile plans, etc. Having worked in innovative and hi-tech industries, you quickly learn that hardware changes faster than a wink of the eye.
What is a mobility strategy?
A mobility strategy feeds into an organizational Digital Strategy by adding further context around ‘who needs to see what, where, when and how.” How do/will stakeholders interact, engage and contribute data and information to your organization. A mobility strategy is able to adjust to technology changes in hardware as the focus is on the movement of data and individuals not the hardware itself.
Benefits of a mobility strategy
A mobility strategy is one of the key components of an organizational Digital Strategy. Some examples of ROI implementing a mobility strategy:
- Help to streamline processes (e.g. capture data once and reducing multiple data entries)
- Offer customized support for internal and external teams
- Ensure end-users “see what they need to see when they need to see it”
- Map out how where data is coming from and how it will be used
- Ability to capture new data (e.g. while out in the field)
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.