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Pinterest Tools: 8 Tools to make your life more Pinteresting

Pinterest Tools: 8 Tools to make your life more Pinteresting | Business | Scoop.it

Are you taking advantage of the Pinterest tools available to grow your presence on Pinterest?

 

Did you know that if you get traffic referred from Pinterest it is much more likely to convert than traffic from other channels such as Facebook?

 

Here’s a report from Shareaholic (a social sharing tool) which shows the average percentage of referral traffic publishers get from different social networks.  Last September, the referral traffic to publishers from Pinterest made up 3.68% of the traffic from all social networks, and this is growing....


Via Jeff Domansky
Wendy Eagleson's insight:

Amazing tools make your Pinterest experience PIN-TASTIC!

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Cindy Navarro's curator insight, February 7, 9:46 AM

Pinterest is continuing to grow as a marketing tool.

LKGayton's curator insight, February 8, 5:20 AM

8 Great tools for Pinterest

Carmen Saunders's curator insight, February 8, 11:10 AM

Great tools for your Pinterest

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Facebook Is Ending the Free Ride

Facebook Is Ending the Free Ride | Business | Scoop.it

Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.


Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool.


A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....


Via Jeff Domansky
Wendy Eagleson's insight:

The epitome of "Bite your nose off to spite your face!"

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Diane Dennis's curator insight, March 20, 7:36 AM

This exactly makes my point that the window of time to become an influencer with any social media plug in is small, until the site grows big enough the rules change to serve the site not the users. http://www.InspiredMC.com

aanve's curator insight, March 20, 8:06 PM

www.aanve.com

 

Elsie Whitelock's curator insight, March 21, 8:32 AM

I have been using Google+ more and more.

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Pinterest Tools: 8 Tools to make your life more Pinteresting

Pinterest Tools: 8 Tools to make your life more Pinteresting | Business | Scoop.it

Are you taking advantage of the Pinterest tools available to grow your presence on Pinterest?

 

Did you know that if you get traffic referred from Pinterest it is much more likely to convert than traffic from other channels such as Facebook?

 

Here’s a report from Shareaholic (a social sharing tool) which shows the average percentage of referral traffic publishers get from different social networks.  Last September, the referral traffic to publishers from Pinterest made up 3.68% of the traffic from all social networks, and this is growing....


Via Jeff Domansky
Wendy Eagleson's insight:

Amazing tools make your Pinterest experience PIN-TASTIC!

more...
Cindy Navarro's curator insight, February 7, 9:46 AM

Pinterest is continuing to grow as a marketing tool.

LKGayton's curator insight, February 8, 5:20 AM

8 Great tools for Pinterest

Carmen Saunders's curator insight, February 8, 11:10 AM

Great tools for your Pinterest

Rescooped by Wendy Eagleson from Public Relations & Social Media Insight
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Why Video Sells: Invodo Video Statistics

View the latest online and e-commerce video statistics from eMarketer, Internet Retailer, Comscore and more.

 

...Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video.

 

COMSCORE, 2012

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.

 

COMSCORE, 2010

96% of online shoppers watch online video....


Via Jeff Domansky
Wendy Eagleson's insight:

Stats don't lie. Be-visual or be-hind?

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Jeff Domansky's curator insight, January 25, 7:37 AM

There's lots more powerful evidence and stats on the effectiveness of video in marketing and especially online marketing.

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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Business | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
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Ali Anani's curator insight, January 26, 9:19 PM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 12:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 5:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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6 Analytics Trends for Mid-Market eCommerce in 2014 - Business 2 Community

6 Analytics Trends for Mid-Market eCommerce in 2014 - Business 2 Community | Business | Scoop.it
Marketing Land 6 Analytics Trends for Mid-Market eCommerce in 2014 Business 2 Community Therefore, marketers need to be a central part of their customers' research experience on social media and industry community sites, and the content provided on...
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#Customer #Experience Must Improve in 2014!

#Customer #Experience Must Improve in 2014! | Business | Scoop.it
Customer experience must improve in 2014, according to more than half of the respondents in a survey conducted by strategy execution consulting company Root Inc.

The survey identified companies’ biggest organizational challenges and priorities for 2014. The top challenges for leaders and businesses include improving the customer experience, driving higher levels of employee engagement, helping employees understand company strategy, as well as developing leadership or manager competencies.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 21, 9:57 AM

This #CustExp study provides a lot of valuable #data, but I particularly like the following statement from Rich Berens:


"Leaders need to look at methods that aren’t just a ‘tell’ to the employees with whom they are trying to connect. They need to convey information in a way that creates intellectual and emotional commitment and clarity on how people can connect to the larger goals of the company. That’s when they'll see real success.” 


Those same principles will then carry from your employees to your customers!


What are your thoughts on the survey?

Paula Seba's curator insight, February 23, 5:23 PM

adicionar a sua visão ...

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Zappos and great culture: It's not about happiness | SmartBlogs

Zappos and great culture: It's not about happiness | SmartBlogs | Business | Scoop.it
The Zappos culture isn’t really about happiness, and it is critical to debunk the myth that links corporate culture and being happy.

Via Maddie Grant
Wendy Eagleson's insight:

Zappos "gets it."

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David Hain's curator insight, February 4, 11:13 PM

Staff who have autonomy, purpose and development opportunities are much morelikely to be happy - it's in the culture...

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How to Create Your Own Promo Video for Under $100

How to Create Your Own Promo Video for Under $100 | Business | Scoop.it

If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budgetbudget.

 

...In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video formats these days are explanatory videos, or explainer videos.Explainer videos are typically 60-90 second videos explaining how your company works and what sets you apart from the competition (your unique selling proposition, or USP)...


Via Jeff Domansky
Wendy Eagleson's insight:

"Visuality" reigns supreme!

 

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Randi Thompson's curator insight, January 25, 5:43 AM

Video marketing is HOT!  Now you can create a short, yet effective video for your business.  

Jeff Domansky's curator insight, January 25, 6:59 AM

KissMetrics explains the popularity and value of "Explainer" videos Recommended reading.

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Small Businesses Are Going Digital for 2014 - Fox Business

Small Businesses Are Going Digital for 2014 - Fox Business | Business | Scoop.it
Small Businesses Are Going Digital for 2014 Fox Business That's great if that's where your customers are, but if you're like most small businesses, your customers are increasingly going online—which means your marketing dollars should be going to...
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Data Identification

Data Identification | Business | Scoop.it
Knowing what customers want is communication that advertising should never lack (Knowing what customers want is communication that advertising should never lack http://t.co/3KpVyPttDN #contactlists...
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