Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.
Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool.
A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....
Are you taking advantage of the Pinterest tools available to grow your presence on Pinterest?
Did you know that if you get traffic referred from Pinterest it is much more likely to convert than traffic from other channels such as Facebook?
Here’s a report from Shareaholic (a social sharing tool) which shows the average percentage of referral traffic publishers get from different social networks. Last September, the referral traffic to publishers from Pinterest made up 3.68% of the traffic from all social networks, and this is growing....
...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?
The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.
So, the real question that comes to mind is: how should you use color within your marketing?...
Marketing Land 6 Analytics Trends for Mid-Market eCommerce in 2014 Business 2 Community Therefore, marketers need to be a central part of their customers' research experience on social media and industry community sites, and the content provided on...
Customer experience must improve in 2014, according to more than half of the respondents in a survey conducted by strategy execution consulting company Root Inc.
The survey identified companies’ biggest organizational challenges and priorities for 2014. The top challenges for leaders and businesses include improving the customer experience, driving higher levels of employee engagement, helping employees understand company strategy, as well as developing leadership or manager competencies.
If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budgetbudget.
...In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video formats these days are explanatory videos, or explainer videos.Explainer videos are typically 60-90 second videos explaining how your company works and what sets you apart from the competition (your unique selling proposition, or USP)...
Small Businesses Are Going Digital for 2014 Fox Business That's great if that's where your customers are, but if you're like most small businesses, your customers are increasingly going online—which means your marketing dollars should be going to...
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