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23 Tools for Social Media Monitoring

23 Tools for Social Media Monitoring | Business | Scoop.it

Social media can be a good resource for promoting a business. But if you’re just plugging your brand, you’re missing the point. Listening to others ...

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Why You Have Been Thinking of Social All Wrong

Why You Have Been Thinking of Social All Wrong | Business | Scoop.it

In the context of business, it is time to change the way you think about social media.


We must begin viewing social media as a long term investment. Companies need to see the value of customer sentiment and brand loyalty by way of regular interaction and genuine humility. And so many companies overlook the value of social media as they pertain to search engine optimization.


Via Brian Yanish - MarketingHits.com, Nancy Barnett
Sudden Impact Web Design's insight:

Not just a good pictogram, but some very important two paragraphs below it for those calling and e-mailing saying they "just want a website" or asking "how much is a website?"

 

It's important to appreciate that professional web design, SEO, eCommerce, social media marketing is all one big whole unit (if done right) and is a process that serves as a 24/7, 365 day marketing division of that company. SEO ranks should be monitored for ROI, social media should be pushing that ranking like oars in a boat, custom design should excite the consumer and allow them to quickly find what they want and enable them to spend their money online easily whether using mobile phones, tablets, or laptops.

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Nancy Barnett's curator insight, March 19, 2014 10:15 AM

Social media is growing up. No matter the size of your company it needs to be on your radar.

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Strategies: Small-business centers boost entrepreneurs - USA TODAY

Strategies: Small-business centers boost entrepreneurs - USA TODAY | Business | Scoop.it
Press-Enterprise
Strategies: Small-business centers boost entrepreneurs
USA TODAY
One program available across the USA creates and save American jobs, one job every 7 minutes.

Via Nancy Barnett
Sudden Impact Web Design's insight:

As a small business owner, I think it's crucial that we support, encourage, and network with local Denver small businesses, not only for moral reasons but for economic reasons. Small businesses are more apt to provide creative insight and passion that many larger, more comfortable companies may not be able to, they're more apt to provide cost-effective solutions and are more open to negotiation than larger agencies and companies.

 

I have mixed feelings on the effectiveness of most Small Business Development Centers to the small business owner, but that's a future blog post/video/podcast.

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Nancy Barnett's curator insight, March 22, 2014 12:44 AM

One of the best resources available to entrepreneurs. 

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How To Do SEO – 4 Great Learning Resources for Entrepreneurs and Startups

How To Do SEO – 4 Great Learning Resources for Entrepreneurs and Startups | Business | Scoop.it

This post is for business owners and/or leaders running lean who need to drive and oversee decisions about SEO but don't really understand it. 


Via Lydia's Marketing & Communication Consulting, Sudden Impact Web Design
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Lydia's Marketing & Communication Consulting's curator insight, February 13, 2014 8:29 PM

Walk in a SEO Master’s shoes for a baseline understanding of SEO. This will help you make smarter investment decisions with regard to SEO (whether finding/hiring people to help you or figuring out what they’re doing and why). Good resources to climb the learning curve, whether B2B or B2C.

Kieren Trinder's curator insight, February 24, 2014 6:07 AM

It's good to see someone else who's against the 'smoke and mirror's' approach of SEO.

Sauvinette's comment, March 25, 2014 9:46 AM
Il existe des référenceurs de qualité qui propose leur service de netlinking pour des prix très peu élevé http://www.seo-briques.fr
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Companies are Investing More Money, Resources in Customer Experience

Companies are Investing More Money, Resources in Customer Experience | Business | Scoop.it

remaiCompanies are committed to customer experience (CX). It's a priority in most, more important this year than last — and many companies are hiring more people to focus on it. Those are among the key takeaways in the latest  of a series of reports from Temkin Group, a customer experience (CX) research and consulting firm. Topic: Customer Experience.

Positive Attitudes about CX

The report, Customer Experience Expectations and Plans for 2014, (fee charged) is the fourth in a series from Temkin Group. This one surveyed 152 companies with $500 million or more in annual revenues about their customer experience results in the past year and asked them about their plans for 2014 and beyond.

Managing Partner Bruce Temkin, who is also co-founder and chair of theCustomer Experience Professionals Association, told CMSWire the current report is characterized by companies’ “positive attitudes about CX.” He outlined three main findings:


Via Russ Merz, Ph.D., Ivan Berlocher, Sudden Impact Web Design
Sudden Impact Web Design's insight:

Here is very useful article for beginning web developers but also for small business owners who remain skeptical about embracing internet marketing or feel "I just need a website." This article illustrates how larger companies embrace internet marketing and capitalize on user experience to retain more visitors and fulfill more business closings.

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Russ Merz, Ph.D.'s curator insight, February 19, 2014 10:37 AM

Recent research details the investments being made in the management of #customerexperience, and three main reasons for them--CX goal accomplishment has higher organizational priority, CX efforts are expanding across channels, and more employees are being hired to support CX operations.

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5 Huge Financial Mistakes That Startups Make - YFS Magazine

5 Huge Financial Mistakes That Startups Make - YFS Magazine | Business | Scoop.it
When it comes to business finances, you need to be prepared. ... YFS Magazine - Startups, Small Business News and Entrepreneurial Culture. Plan · Launch · Grow ... Conduct proper market research before you launch your startup.

Via Nancy Barnett
Sudden Impact Web Design's insight:

Some helpful hints courtesy of YFSMagazine.com and your Denver Web Design friends at SuddenImpactWebDesign.com.

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Nancy Barnett's curator insight, March 1, 2014 10:28 AM

Great advice. Many great new businesses have failed in spite of the fact they had a great business idea or worked very hard. They failed for the reasons listed in this article.  Good read.

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5 Ways Ecommerce Sites Are Killing it With Content Marketing

5 Ways Ecommerce Sites Are Killing it With Content Marketing | Business | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Via Peg Corwin
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Peg Corwin's curator insight, January 26, 2014 1:27 PM

Creative ways that ecommerce sites are using content marketing:


 - Make how to videos

 - Answer FAQs in clever ways

 - Use photos 

 - Get a blog and be a media outlet

 - Stay in the know


Quote: "Content. It’s the material you create to inspire existing customers and the audience you hope to reach (your next customers are out there somewhere!) Ecommerce sites across the web are taking advantage of content’s power."


If you like this scoop, please consider a thumbs up or share.


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12 Examples of Flat Web Design Inspire ~ Creative Market Blog

12 Examples of Flat Web Design Inspire ~ Creative Market Blog | Business | Scoop.it
Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 24, 2014 6:30 PM

Flat website design is a major 2014 web design trend. Here are 12 examples of the art of flat website design. My favorite is the last example http://wistia.com/ .


Wondering why flat design is all the rage in 2014? Easy to answer in a single word - MOBILE.

Margaux Brachotte's curator insight, April 1, 2014 4:33 AM

Jeunes gens voilà du FLAT !!!

Cezame conseil's curator insight, April 28, 2014 3:06 PM

Quelques exemples de sites Internet dans la tendance du "Flat design"

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Can the Internet Democratize Capitalism? - International Policy Digest

Can the Internet Democratize Capitalism? - International Policy Digest | Business | Scoop.it

Bitcoin is meant to fix money, social media are seen as an antidote to Rupert Murdoch and assorted tyrants, networked robots are to help countries like Japan deal with demographic declines etc. Perhaps the largest claim is that the Internet has helped (or is about to help) democratize capitalism. Ten years ago that claim struck me as both fascinating and dubious. So, I sat down and wrote an article about it (circa 2004). Its gist: The Internet is a wonderful leveller.


Via jean lievens
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Monica S Mcfeeters's curator insight, February 22, 2014 11:19 AM

This is a question we all need to give some thought too..

Mlik Sahib's curator insight, February 22, 2014 11:46 PM

"The good news is that it can. The bad news is that for citizenship to be simultaneouly widespread and valuable, the political sphere must claw back much of the authority that it has lost to the economic sphere; first at the time of the Enclosures and, more recently, after the 2008 debacle. None of that ‘clawing back’ will result automatically from our splendid connectivity through Twitter, Facebook and various other Apps and Internet resources. They may give us voice but they will not grant us isegoria. To create isegoria, and thus to empower citizens broadly, our ‘connected’ social economy must not only allow rulers and citizens to communicate but should also feature multiple networks enabling consumers, labourers and innovators to form units of production which create and distribute value in a participatory manner; in a manner such that no one employs anyone and everyone contributes labour and ideas while being rewarded according to contribution but also need.

Of course this requires nothing short of a revolution in the foundations of capitalist production. It will not happen through idle chatter in the social media. If it happens, it will occur as the Internet undermines the currently dominant corporate model which relies on the segregation between non-labouring shareholders and labouring non-owners. Only when the capitalist type of firm loses its ‘evolutionary fitness,’ due to technological Internet-based innovations, and gives its place to a new type of participatory production model, will the political and the economic sphere become integrated again in a manner consistent with democratic principles. Then e’democracy may be born as our e’Demos reclaims control of the economic sphere."

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The End Of Customer Service | Six Pixels of Separation - Marketing ...

The End Of Customer Service | Six Pixels of Separation - Marketing ... | Business | Scoop.it
Several organizations have since restructured how their marketing, communications, customer service and more interact with each other and with consumers. Transparency, speed-to-response, bringing a sense of humanity to ...

Via Fred Zimny
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Creating an SEO strategy (with Webmaster Tools!)

Maile Ohye describes how to create a holistic SEO strategy inclusive of all your company's online channels (website, blog, social media channels). She uses t...
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Managing SEO and Social Media Together - Practical Ecommerce

Managing SEO and Social Media Together - Practical Ecommerce | Business | Scoop.it
PR WebManaging SEO and Social Media TogetherPractical EcommerceAccording to the presentation given by Andrea Fishman, vice president of global strategy at BGT Partners — a marketing and design firm — at Search Engine Strategies Chicago 2011, “57%...

Via Anise Smith
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The Future Of Ecommerce | Ask A VC

On this week's Ask A VC episode, Index Ventures partner Danny Rimer joined us in the studio. Rimer has been in the venture industry for over 11 years so he h...
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What's next for the internet? - Mail & Guardian Online

What's next for the internet? - Mail & Guardian Online | Business | Scoop.it

It has been 25 years since Tim Berners-Lee invented the world wide web. Over the past two and a half decades we have experienced tremendous changes in how we share, access and consume information across the world's most powerful communication vehicle.

 
Via jean lievens
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Do You Have Permission to Use That Image?

Do You Have Permission to Use That Image? | Business | Scoop.it
Adding an image to your content is always a good idea, but images come with an unexpected twist; you can’t use many of them without the artist’s or photographer’s actual permission.

Via Nancy Barnett
Sudden Impact Web Design's insight:

An important issue for many people ready to engage in internet marketing. Custom web design, effective SEO, blogging, even "boots on the ground" marketing require smart image use that won't get you in hot water with another company's legal department.

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Nancy Barnett's curator insight, March 19, 2014 11:28 PM

Understanding copyright rules is essential. 

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Attention Small Business Owners: SEO Demands Your Involvement

Attention Small Business Owners: SEO Demands Your Involvement | Business | Scoop.it
As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process.

Via Marilyn Moran
Sudden Impact Web Design's insight:

So true....I've spoken to many small business owners who do not feel they need a professional online presence, or feel that a Facebook page is enough, or that the internet is still a fad, or that a freebie template-builder site will work for them. Those "quick fixes" end up requiring a completely new effort months or a few years later down the road once the business is ready for growth. You can't ignore SEO if you want your business to grow.

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Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager - Search Engine Land

Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager - Search Engine Land | Business | Scoop.it
Search Engine Land Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager Search Engine Land As Lowe Campbell Ewald's SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and...
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8 Simple Strategies for Directing Content Creation

8 Simple Strategies for Directing Content Creation | Business | Scoop.it
We queried founders of successful startups for their best piece of advice for the following question: What’s one great tip for communicating abstract requirements (like tone or voice) to the person creating your company’s content?

Via Nancy Barnett
Sudden Impact Web Design's insight:

Content Creation is often a challenging area of potential marketing for many small businesses once they begin to embrace internet marketing. This brief article summarizes a few content creation tips for small business owners and is worth a read over.

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Nancy Barnett's curator insight, March 1, 2014 10:12 AM

If you are having someone create content for your website,  the challenge is often how to communicate "your voice" in the message. Here are some suggestions.

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How to Build and Maintain Authentic and Profitable Customer Relationships

How to Build and Maintain Authentic and Profitable Customer Relationships | Business | Scoop.it

Via Daniel Watson, Fred Zimny
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Victor Juarez's curator insight, March 2, 2014 9:41 AM

Fácil, Clara y muy sensata guía para construir y mantener relaciones estables con tus clientes.

Roberto Nocera's curator insight, March 2, 2014 5:13 PM

Customer Relationship pillars

Michael Wilcox's curator insight, March 2, 2014 9:29 PM

The value and service of client base is paramount to business success yet too often considered as a cost centre rather than the profit centre it can be. Social media increases the reach of both good and bad customer services and experience - in the long run, it pays to take care of current clients.

Rescooped by Sudden Impact Web Design from Content Creation, Curation, Management
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How to Effectively Incorporate Google+ Into Your Brand’s Content Strategy - Business 2 Community

How to Effectively Incorporate Google+ Into Your Brand’s Content Strategy - Business 2 Community | Business | Scoop.it

When Google launched Google+ in June 2011, it was all the internet was talking about.

 

But just two months later, traffic to Google+ dropped and its merits as the next big social platform were hotly contested.

 

While the Google guys came up with several ways to incorporate neat features, they completely forgot about presentation and user experience. Sure, they had over 400 million registered users, but only a quarter of those registered users are active.

 

Last year, the integration of Google Plus with YouTube (forcing YouTube users to have a Google Plus account) artificially added hundreds of millions of supposed users, who actually spend little or no time using the platform.

 

More recently, Google Plus passed 1 billion registered users and counting, but 23% of marketers won’t even consider Google+. It’s still a mystery for many businesses.

 

What are the real benefits of having a presence on Google+? And how does that impact your content strategy?




Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, February 28, 2014 4:57 PM

A good five step process for building your #brand on Google+.

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The app trap: How children spend thousands online

The app trap: How children spend thousands online | Business | Scoop.it

Until the regulations governing apps and their purchase systems are strengthened, the number of parents who receive a rude shock when they see their latest credit card statement will only continue to grow...

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Using Big Data And Game Play To Improve Mental Fitness

Using Big Data And Game Play To Improve Mental Fitness | Business | Scoop.it

Games have been part of human culture for millennia. It is no surprise that elements of play can be powerful digital tools to grab our attention and keep us on a path to taking care of ourselves and others.

Big data is already behind brain games. The use of big data is becoming increasingly mainstream in health play applications. Once we are drawn in, game play (with big data under the hood) can help us to:

Stay sharp,Stay well, andOvercome illness !


Via Fouad Bendris
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Fouad Bendris's curator insight, February 22, 2014 8:17 AM
Staying Happy

New digital tools are helping us to stay happier by making it easy and fun to track emotions, mood, sleep, and states of mind ...

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YouTube opens up live streaming to all verified accounts

YouTube opens up live streaming to all verified accounts | Business | Scoop.it
Accounts in good standing with the video-sharing site can now begin live video streaming, regardless of their number of followers. Read this article by Steven Musil on CNET News.

Via David Blundell
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David Blundell's curator insight, December 22, 2013 1:13 AM

You can now include a Google+ Hangout on Air as part of the stream too. You must make sure your YouTube account is verified . . .

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Understanding Negative SEO and Your Saboteur Within - Forbes

Understanding Negative SEO and Your Saboteur Within - Forbes | Business | Scoop.it
Forbes
Understanding Negative SEO and Your Saboteur Within
Forbes
Forbes contributor, Joshua Steimle, wrote about Expedia, Negative SEO and Google Penalties last week. Christoph C.
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How Pinterest can benefit your Business | Gary Bennion

How Pinterest can benefit your Business | Gary Bennion | Business | Scoop.it
Gary Bennion, Web Design, Social Media, SEO and Ecommerce expert based in Preston, Lancashire.

Via Gary Guion
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