In the context of business, it is time to change the way you think about social media.
We must begin viewing social media as a long term investment. Companies need to see the value of customer sentiment and brand loyalty by way of regular interaction and genuine humility. And so many companies overlook the value of social media as they pertain to search engine optimization.
Not just a good pictogram, but some very important two paragraphs below it for those calling and e-mailing saying they "just want a website" or asking "how much is a website?"
It's important to appreciate that professional web design, SEO, eCommerce, social media marketing is all one big whole unit (if done right) and is a process that serves as a 24/7, 365 day marketing division of that company. SEO ranks should be monitored for ROI, social media should be pushing that ranking like oars in a boat, custom design should excite the consumer and allow them to quickly find what they want and enable them to spend their money online easily whether using mobile phones, tablets, or laptops.
As a small business owner, I think it's crucial that we support, encourage, and network with local Denver small businesses, not only for moral reasons but for economic reasons. Small businesses are more apt to provide creative insight and passion that many larger, more comfortable companies may not be able to, they're more apt to provide cost-effective solutions and are more open to negotiation than larger agencies and companies.
I have mixed feelings on the effectiveness of most Small Business Development Centers to the small business owner, but that's a future blog post/video/podcast.
remaiCompanies are committed to customer experience (CX). It's a priority in most, more important this year than last — and many companies are hiring more people to focus on it. Those are among the key takeaways in the latest of a series of reports from Temkin Group, a customer experience (CX) research and consulting firm. Topic: Customer Experience.
Positive Attitudes about CX
The report, Customer Experience Expectations and Plans for 2014, (fee charged) is the fourth in a series from Temkin Group. This one surveyed 152 companies with $500 million or more in annual revenues about their customer experience results in the past year and asked them about their plans for 2014 and beyond.
Managing Partner Bruce Temkin, who is also co-founder and chair of theCustomer Experience Professionals Association, told CMSWire the current report is characterized by companies’ “positive attitudes about CX.” He outlined three main findings:
Here is very useful article for beginning web developers but also for small business owners who remain skeptical about embracing internet marketing or feel "I just need a website." This article illustrates how larger companies embrace internet marketing and capitalize on user experience to retain more visitors and fulfill more business closings.
When it comes to business finances, you need to be prepared. ... YFS Magazine - Startups, Small Business News and Entrepreneurial Culture. Plan · Launch · Grow ... Conduct proper market research before you launch your startup.
Bitcoin is meant to fix money, social media are seen as an antidote to Rupert Murdoch and assorted tyrants, networked robots are to help countries like Japan deal with demographic declines etc. Perhaps the largest claim is that the Internet has helped (or is about to help) democratize capitalism. Ten years ago that claim struck me as both fascinating and dubious. So, I sat down and wrote an article about it (circa 2004). Its gist: The Internet is a wonderful leveller.
Several organizations have since restructured how their marketing, communications, customer service and more interact with each other and with consumers. Transparency, speed-to-response, bringing a sense of humanity to ...
PR WebManaging SEO and Social Media TogetherPractical EcommerceAccording to the presentation given by Andrea Fishman, vice president of global strategy at BGT Partners — a marketing and design firm — at Search Engine Strategies Chicago 2011, “57%...
It has been 25 years since Tim Berners-Lee invented the world wide web. Over the past two and a half decades we have experienced tremendous changes in how we share, access and consume information across the world's most powerful communication vehicle.
An important issue for many people ready to engage in internet marketing. Custom web design, effective SEO, blogging, even "boots on the ground" marketing require smart image use that won't get you in hot water with another company's legal department.
As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process.
So true....I've spoken to many small business owners who do not feel they need a professional online presence, or feel that a Facebook page is enough, or that the internet is still a fad, or that a freebie template-builder site will work for them. Those "quick fixes" end up requiring a completely new effort months or a few years later down the road once the business is ready for growth. You can't ignore SEO if you want your business to grow.
Search Engine Land Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager Search Engine Land As Lowe Campbell Ewald's SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and...
We queried founders of successful startups for their best piece of advice for the following question: What’s one great tip for communicating abstract requirements (like tone or voice) to the person creating your company’s content?
Content Creation is often a challenging area of potential marketing for many small businesses once they begin to embrace internet marketing. This brief article summarizes a few content creation tips for small business owners and is worth a read over.
When Google launched Google+ in June 2011, it was all the internet was talking about.
But just two months later, traffic to Google+ dropped and its merits as the next big social platform were hotly contested.
While the Google guys came up with several ways to incorporate neat features, they completely forgot about presentation and user experience. Sure, they had over 400 million registered users, but only a quarter of those registered users are active.
Last year, the integration of Google Plus with YouTube (forcing YouTube users to have a Google Plus account) artificially added hundreds of millions of supposed users, who actually spend little or no time using the platform.
More recently, Google Plus passed 1 billion registered users and counting, but 23% of marketers won’t even consider Google+. It’s still a mystery for many businesses.
What are the real benefits of having a presence on Google+? And how does that impact your content strategy?
Until the regulations governing apps and their purchase systems are strengthened, the number of parents who receive a rude shock when they see their latest credit card statement will only continue to grow...
Games have been part of human culture for millennia. It is no surprise that elements of play can be powerful digital tools to grab our attention and keep us on a path to taking care of ourselves and others.
Big data is already behind brain games. The use of big data is becoming increasingly mainstream in health play applications. Once we are drawn in, game play (with big data under the hood) can help us to:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.