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Time for China companies to have brand strategy - ecns

Time for China companies to have brand strategy - ecns | Business | Scoop.it
Time for China companies to have brand strategy
ecns
But they are unlikely to become true international players if they do not focus on getting their brand strategy right.
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Rescooped by Sandeep Louise Bhardwaj from Leadership and Management
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The World's Top 10 Most Innovative Companies in China - Fast Company

The World's Top 10 Most Innovative Companies in China - Fast Company | Business | Scoop.it
Fast Company The World's Top 10 Most Innovative Companies in China Fast Company Xiaomi's founder, Lei Jun, takes a radically new approach to the smartphone business model: Instead of brandishing phones' high-cost luxury appeal like that Cupertino...

Via Rami Kantari
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Ex-U.S. Ambassador Helps Companies Break Into China

Ex-U.S. Ambassador Helps Companies Break Into China | Business | Scoop.it
Small companies get access to China thanks to Frank Lavin's business, Export Now

Via Santanu Borah
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Rescooped by Sandeep Louise Bhardwaj from Chinese Cyber Code Conflict
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How Apple, KFC, Maserati Can Do Better in PR Crises in China

How Apple, KFC, Maserati Can Do Better in PR Crises in China | Business | Scoop.it
Foreign companies in China are in the cross-hairs.

Via Red-DragonRising
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