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Want Satisfied Customers? Make Your Loyalty Program Easy to Use

Want Satisfied Customers? Make Your Loyalty Program Easy to Use | Business | Scoop.it
A new study from Maritz Loyalty Marketing in Toronto found that a main driver of customer satisfaction with financial-services firms loyalty programs is how easy they are to use, rather than the financial incentives they offer.
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If Your Company Targets Millennials, Read This Now

If Your Company Targets Millennials, Read This Now | Business | Scoop.it
Millennials will define our economy for many decades to comeand these three generational priorities will bend timetested rules of the marketplace.
Ryan Hyland's insight:

Insight into the Millennial consumer mindset and the opportunities present for businesses (brands) to evaluate process/experiential design, interaction and communication strategies/tactics, and general innovation plans to accommodate (and connect with) a prominent demographics’ intrinsic preferences. 

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DoubleTree by Hilton Teams with Google to Inspire Travelers to ‘Take a DTour’ with First-of-Its Kind Travel Community on YouTube | Business Wire

DoubleTree by Hilton Teams with Google to Inspire Travelers to ‘Take a DTour’ with First-of-Its Kind Travel Community on YouTube | Business Wire | Business | Scoop.it
DoubleTree by Hilton is redefining the way you plan and share your travels. Today, the full-service hotel brand launched DTour (www.doubletree.com/dto
Ryan Hyland's insight:

http://www.youtube.com/doubletreehotels

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