A new study from Maritz Loyalty Marketing in Toronto found that a main driver of customer satisfaction with financial-services firms loyalty programs is how easy they are to use, rather than the financial incentives they offer.
Millennials will define our economy for many decades to comeand these three generational priorities will bend timetested rules of the marketplace.
Ryan Hyland's insight:
Insight into the Millennial consumer mindset and the opportunities present for businesses (brands) to evaluate process/experiential design, interaction and communication strategies/tactics, and general innovation plans to accommodate (and connect with) a prominent demographics’ intrinsic preferences.
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