When I was younger I wanted my own business, but I didn’t know how to begin. Should I buy a franchise, join a multi-level marketing company, or start my own business?
I went to seminars, presentations, and sales pitches on selling everything from milk additives to fuel additives, from soap to jewellery.
A lot of the presentations were very high-pressured. They were designed to get you to buy, sign, and commit. It was all about selling the dream of a life of leisure; you could live like a king and enjoy life without hard work. You could be different from the average Joe—no longer serving the man but living the dream.
Having started and run three successful businesses myself and spoken to hundreds of small business owners I can look back over 35 years and say, “Yep, that was definitely a bunch of crap!”
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