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The Presentation Planning Checklist - Free eBook

The planning stage of your presentation is crucial but too often presenters don’t know where to start and don’t follow a clear process. This planning checkli...

Via Baiba Svenca, Hannah Kramer
Martina Campbell's insight:

Always good to brush up on presentation skills - but this is never more true than making sure the content you are delivering is spot on!

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PCGS_rEDUcation's curator insight, March 22, 2014 5:09 AM

Una presentación muy sencilla con los puntos más importantes a recordar a la hora de preparar e implementar una presentación

Marisa Maiocchi's curator insight, March 25, 2014 6:51 AM

Muy buen resumen de las cosas que hay que tener en cuenta a hora de hacer una presentación efectiva, para un auditorio sin ojos cerrados ni bostezos!

Kamian's curator insight, April 9, 2014 10:24 AM

Documento recomendado para hacer presentaciones decentes (Muy buenos tips).

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Rescooped by Martina Campbell from Network Marketing Training
Scoop.it!

The Presentation Planning Checklist - Free eBook

The planning stage of your presentation is crucial but too often presenters don’t know where to start and don’t follow a clear process. This planning checkli...

Via Baiba Svenca, Hannah Kramer
Martina Campbell's insight:

Always good to brush up on presentation skills - but this is never more true than making sure the content you are delivering is spot on!

more...
PCGS_rEDUcation's curator insight, March 22, 2014 5:09 AM

Una presentación muy sencilla con los puntos más importantes a recordar a la hora de preparar e implementar una presentación

Marisa Maiocchi's curator insight, March 25, 2014 6:51 AM

Muy buen resumen de las cosas que hay que tener en cuenta a hora de hacer una presentación efectiva, para un auditorio sin ojos cerrados ni bostezos!

Kamian's curator insight, April 9, 2014 10:24 AM

Documento recomendado para hacer presentaciones decentes (Muy buenos tips).

Rescooped by Martina Campbell from Content Strategy |Brand Development |Organic SEO
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Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]

Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study] | Business | Scoop.it
A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned.

 

This particular study series was born in response to advertiser concerns that paid search ads could be cannibalizing their organic traffic. It’s a legitimate worry; are you throwing money away by paying for clicks when an organic result could have earned that click instead? Marketers may be hesitant to bid on terms they already rank for organically.


Via Level343
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Rescooped by Martina Campbell from International Dairy Market Insights
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It’s official: Promoted and organic tweets drive offline sales, says Twitter, and we can prove it

It’s official: Promoted and organic tweets drive offline sales, says Twitter, and we can prove it | Business | Scoop.it

FoodNavigator-USA caught up with Twitter after the launch of its new "offline sales impact" service with Datalogix enabling marketers to quantify the impact of promoted (paid for) and organic (regular, not-paid for) tweets on offline sales.


Via XPLAIN
Martina Campbell's insight:

Formidable moment - online to offline ROI.

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XPLAIN's curator insight, August 18, 2013 4:55 AM

The trial showed that Twitter users who engaged with the a brand's promoted tweets purchased more from that brand than a control group, resulting in a 12% average sales lift, while sales to users who just viewed, but didn't engage with, rose on average by 2%.


The lift was nearly tree times greater among users who saw 5+ organic Tweets over the measurement period, showing that brands that actively build their follower base and tweet regularly see the strongest benefits.



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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | Business | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
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