A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned.
This particular study series was born in response to advertiser concerns that paid search ads could be cannibalizing their organic traffic. It’s a legitimate worry; are you throwing money away by paying for clicks when an organic result could have earned that click instead? Marketers may be hesitant to bid on terms they already rank for organically.
FoodNavigator-USA caught up with Twitter after the launch of its new "offline sales impact" service with Datalogix enabling marketers to quantify the impact of promoted (paid for) and organic (regular, not-paid for) tweets on offline sales.
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.