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Coca-Cola Leveraging Social To Drive Leadership in Social Media Marketing

Coca-Cola Leveraging Social To Drive Leadership in Social Media Marketing | Business | Scoop.it

Gone are the days when companies like Coca-Cola could rest on their laurels and rely on their global brand image to capture market share. As Noreen O’Leary cites in her Adweek Article “How the World’s Most Iconic Brand Was Saved From Itself”, Coke...


Via Maria da Graça Pereira
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Rescooped by jack taylor from CLOVER ENTERPRISES ''THE ENTERTAINMENT OF CHOICE''
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PS4: Sony undercuts Xbox One and banks on gamer-friendly options - The Guardian

PS4: Sony undercuts Xbox One and banks on gamer-friendly options - The Guardian | Business | Scoop.it
The Guardian
PS4: Sony undercuts Xbox One and banks on gamer-friendly options
The Guardian
The four-day event is expected to attract 40,000 people, showcase new titles and technology and establish trends in the US$65bn per year gaming industry.

Via VERONICA LESTER
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Rescooped by jack taylor from I can explain it to you, but I can't understand it for you.
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Sony execs admit that controversial Xbox One policies informed E3 2013 strategy

Sony execs admit that controversial Xbox One policies informed E3 2013 strategy | Business | Scoop.it

Sony executives speak out on how Microsoft's policies influenced the company's E3 presentation.


Via Riaz Khan
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Microsoft Capitulates, Removes Online DRM From Xbox One | Techdirt

Microsoft Capitulates, Removes Online DRM From Xbox One | Techdirt | Business | Scoop.it

So, remember when the Xbox One release confused the hell out of everyone and then Microsoft confirmed a bunch of hated, needless restrictions on used games and internet connection requirements?

 

Then there was that whole thing at E3 where the crux of Sony's presentation was, "Hey, at least we're not Microsoft?"

 

The backlash, as you can imagine was immensely fierce, with pissed off gamers who know inherently how important the used game market is and how stupid and insulting online requirements are.

Well, Microsoft apparently now knows it too, as they have done a serious about-face on nearly every single one of these plans. Xbox chief Don Mattrick stated on the Xbox blog:

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by jack taylor from Video Game Industry News
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Sony Explains Why PlayStation 4 Needs PlayStation Plus For Multiplayer - Gotta Be Mobile

Sony Explains Why PlayStation 4 Needs PlayStation Plus For Multiplayer - Gotta Be Mobile | Business | Scoop.it
Gotta Be Mobile
Sony Explains Why PlayStation 4 Needs PlayStation Plus For Multiplayer
Gotta Be Mobile
At E3 Sony quietly announced that gamers will have to pay for online multiplayer mode on the PlayStation 4.

Via GamerPeer
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