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Top Five Predictions for 2014 in Advertising

Top Five Predictions for 2014 in Advertising | Business Branding | Scoop.it
In 2014, we'll see brands and agencies harness digital advertising in a way that integrates seamlessly with people's busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to use technology to listen more closely and send their messages in an organic and authentic way will succeed.

Via Brian Yanish - MarketingHits.com
Greenway Maintenance's insight:

The future in business branding.

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Martin (Marty) Smith's curator insight, December 19, 2013 8:25 PM

Tis the season for predictions. Scooped this off of @Brian Yanish - MarketingHits.com. Hope to mashup a bunch of predictions.

Cecile Morel's curator insight, December 20, 2013 4:54 AM

A good analysis of Ad Tech trends. 2 things to remember for brands: Connect with your customers on their most trusted device (mobile what else?) at the right place (in-store what else?).

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Rescooped by Greenway Maintenance from MarketingHits
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Top Five Predictions for 2014 in Advertising

Top Five Predictions for 2014 in Advertising | Business Branding | Scoop.it
In 2014, we'll see brands and agencies harness digital advertising in a way that integrates seamlessly with people's busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to use technology to listen more closely and send their messages in an organic and authentic way will succeed.

Via Brian Yanish - MarketingHits.com
Greenway Maintenance's insight:

The future in business branding.

more...
Martin (Marty) Smith's curator insight, December 19, 2013 8:25 PM

Tis the season for predictions. Scooped this off of @Brian Yanish - MarketingHits.com. Hope to mashup a bunch of predictions.

Cecile Morel's curator insight, December 20, 2013 4:54 AM

A good analysis of Ad Tech trends. 2 things to remember for brands: Connect with your customers on their most trusted device (mobile what else?) at the right place (in-store what else?).

Rescooped by Greenway Maintenance from Strategy and Competitive Intelligence by Bonnie Hohhof
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How to Use Market Intelligence to Attack Competitors' Branding Position

How to Use Market Intelligence to Attack Competitors' Branding Position | Business Branding | Scoop.it

To know if your competitor is cooking up a new brand strategy that’s capable of stealing your customers and brand appeal, consider using market intelligence tools well in advance. This is a sure way to detect whether or not your competitor is simply flexing muscles or preparing a long-lasting attack.

Below are three ways you can use intelligence software to monitor competitor’s brand positioning strategy before it’s too late to defend your brand:

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Via Bonnie Hohhof
Greenway Maintenance's insight:

Excellently written piece.  A business has to have the right branding strategy and alson has to identify what its competition is doing as well.

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ben matthew's curator insight, August 10, 2014 7:29 AM

This read has relevance to brand positioning. The importance of having a brand strategy to compete against competitors is crucial for any company to be successful. This is an interesting read. In order to compete and develop a strategy the first step is to know your competitors and their brand position in the market. Using market intelligence will help with an effective strategy and make sure you know where competitors stand. Now based on the information gathered about competitors, a company can identify areas in which they can differentiate their own brand from these competitors. It would seem that it is about how a brand can stand out above others and position themselves in the consumers minds, developing some kind of competitive advantage. Although there are many other factors to consider apart from knowing who your competitors are and where they stand in the market, having a brand strategy is a must. This is a little food for thought to help keep your head in the game. Know your competitors, differentiate your brand from others to help you stand out but most importantly have a strategy!!

Renee Still's curator insight, September 23, 2014 10:22 PM

Using market intelligence is a way of seeing whether a competitor is coming up with a new strategy that could potentially steal your customers and brand appeal.

heeyeon yoon's curator insight, September 27, 2014 1:21 AM

For brand positioning, should be able to describe the synchronization of the target market, exactly, can define who should be competing to gain market share against, also need to define what is the intentional consumers and features should include a brand extension to the brand personality or brand. To attack competitors’ company have to find out competitors brand position, strategy of brand positioning and need to create brand differentiate. For competitive brand positioning matrix, evaluate the relationships of the items through the individual brand matrix and what determines the strongest in the market positioning and determine whether any benefit will affect how the brand acts can have.

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Infographic: A Day in the Life of Web Content

Infographic: A Day in the Life of Web Content | Business Branding | Scoop.it
Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Via Lauren Moss
Greenway Maintenance's insight:

Very informative 

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Lori Wilk's curator insight, December 19, 2013 11:28 AM

It is amazing how much content is placed on the Internet every minute

Ray Beauchamp's curator insight, December 28, 2013 4:24 PM

Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Nine0Media's curator insight, February 1, 2014 11:32 AM

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