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Using Brain Power in Business
Onboarding, getting up to speed on new procedures, regulations, or products, knowing HOW to bridge the generation gap and increase productivity FAST increases the bottom line. Here are tools & information to get there.
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Learning to learn: a series on hacking your own brain

Learning to learn: a series on hacking your own brain | Using Brain Power in Business | Scoop.it
I recently partook in a discussion among some fellow community managers on the best ways to learn about the industry and how to train its future generations.
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How Does The Brain Handle Sarcasm?

How Does The Brain Handle Sarcasm? | Using Brain Power in Business | Scoop.it
The ability to comprehend sarcasm depends upon a carefully orchestrated sequence of complex cognitive skills based in specific parts of the brain. Yeah, right, and I'm the Tooth Fairy. But it's t
Susan Gingras Fitzell's insight:

I've never liked sarcasm, especially, when directed at youth. Today, we know that many youth and adults don't "get" sarcasm because of the way their brain processes language, tone of voice, etc. In other situations, sarcasm is often bullying behavior, or vented anger disguised as humor. Tip: If you are going to use sarcasm, proceed carefully. If your goal is to  maintain positive communication or humor, you might not succeed.

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Martial Arts and the Awakening of a Public School Teacher | Cogent Catalyst Publications

Martial Arts and the Awakening of a Public School Teacher | Cogent Catalyst Publications | Using Brain Power in Business | Scoop.it

Do you struggle to understand what it is like for someone who learns differently? Whether that person is a youth or adult, it is sometimes difficult to walk in their shoes. Well, I had that opportunity and tell the story in my new eBook Martial Arts and the Awakening of a Public School Teacher. Available only in eBook format, for Kindle or Nook.

Susan Gingras Fitzell's insight:

Not being very coordinated or athletic, my martial arts practice put me in the shoes of students who struggle in school in a way that hits home on a very personal level.

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Myths about child bullying, school bullying, school phobia, no blame etc

Myths about child bullying, school bullying, school phobia, no blame etc | Using Brain Power in Business | Scoop.it
myths and misperceptions of child bullying, school phobia,
harassment, no blame approach
Susan Gingras Fitzell's insight:

add your insight...Excellent article on the psyche behind bullying, those who bully and those that are victims

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Win the Behavior Change “Battle” | CEB Blogs

Win the Behavior Change “Battle” | CEB Blogs | Using Brain Power in Business | Scoop.it
Often times, after a new training program is rolled out, things seem to go well early but then you fail to see the behavior change long-term. Does it seem like the battle is lost before you’ve even started?
Susan Gingras Fitzell's insight:

This article's insights and five steps to increase success are right on target. Long term, relevant, opportunities for reflection and self-discovery, as well as managers who are willing to learn how to coach, and reinforce a change in behaviors then nurture, support and notice employee efforts are the keys to effective learning and change. I might add that the model needs to include an on-going effort to accept, request and provoke feedback to continually fine tune the learning process and ensure continued relevancy.

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Good mood boosts brain power in the old - The Times of India

Good mood boosts brain power in the old - The Times of India | Using Brain Power in Business | Scoop.it
A study from Ohio State University found that older people could improve their decision-making and working memory by simply putting on a happy face. Staying positive could thus help older people remain sharp.
Susan Gingras Fitzell's insight:

Best advice for the day:smile!

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What is Employee Engagement - Forbes

What is Employee Engagement - Forbes | Using Brain Power in Business | Scoop.it
What the heck is employee engagement anyway? Let's start with what it's not... Employee engagement does not mean employee happiness.

 

How does employee engagement lead to higher stock prices? The ROI of engagement comes from what I call the Engagement-Profit Chain:

Engaged Employees lead to…

   higher service, quality, and productivity, which leads to…

      higher customer satisfaction, which leads to…
         increased sales (repeat business and referrals), which leads to…

            higher levels of profit, which leads to…

               higher shareholder returns (i.e., stock price)

Susan Gingras Fitzell's insight:

One way to foster employee engagement is to appreciate their hard work. Return a report, memo, or email with complimentary margin notes or messages on the quality of their work or importance of their contribution. I had a  manager that simply put a sticky note with a few positive words in my mail box. I still have those sticky notes in a file labeled, "Feel good folder". When we feel good, our brain releases a hormone called dopamine. Dopamine supports self-regulation which makes us more productive.

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Study: Bilinguals Have Faster Brains

Study: Bilinguals Have Faster Brains | Using Brain Power in Business | Scoop.it
Speaking two languages can actually help offset some effects of aging on the brain, a new study has found.
Susan Gingras Fitzell's insight:

Similar research has been out for a while. This report is additional validation. Using a visual language learning program such as Rosetta Stone can make language learning a little less daunting. Do you know of other effective ways to learn a new language?

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How to really read a business book

How to really read a business book | Using Brain Power in Business | Scoop.it
Susan Gingras Fitzell's insight:

"Mark Twain said, "The man who does not read good books has no advantage over the man who cannot read them." Relative to career management, reading business books builds usable knowledge on the job, when networking and for job interviews. The first question that comes to mind is: "How do I find time to read?" You make time"... read on

 

This article is completely in line with the latest research on how the brain learns!

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Why color is intentional | Asset Communications | Creative, Design, Copywriting, Content and Interactive for Business and Financial Marketing

Why color is intentional | Asset Communications | Creative, Design, Copywriting, Content and Interactive for Business and Financial Marketing | Using Brain Power in Business | Scoop.it

As marketers, we spend a lot of time wordsmithing messages. How much strategic effort do we invest in our choice of color for our marketing communications? Turns out, we could get a lot more bang! for our marketing dollars if we did.

Susan Gingras Fitzell's insight:

Using color to highlight, categorize, stimulate visual attention and evoke emotion are powerful non-linguistic strategies. Non-linguistic strategies are researched based and consistently shown to increase successful recall.

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Review: MarketingSherpa 2011 B2B Marketing Advanced Practices Handbook

Review: MarketingSherpa 2011 B2B Marketing Advanced Practices Handbook | Using Brain Power in Business | Scoop.it
We've been fans of MarketingSherpa reports, guides and handbooks for many years, recently reviewing their SEO Benchmark Report for 2011. As passionate B2B
Susan Gingras Fitzell's insight:

Solid marketing and sales strategies backed up by solid research.

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Susan Fitzell on "Little Conversations Today" with Dan Deigan

Susan Fitzell on "Little Conversations Today" with Dan Deigan | Using Brain Power in Business | Scoop.it

Taking steps to overcome your adversity when you hit it is THE key ingredient in reaching any goal you set out for. In this video, Susan shares her step by step plan.

Susan Gingras Fitzell's insight:

I'm very confident talking about my area of expertise. When Dan Deigan asked me to talk about *me* I was quite uncomfortable. I really thought that speaking about adversity and overcoming the odds was not my area of expertise. As I watch myself in these videos... I realized that Dan is onto something. A few minutes a day listening to one of his "experts" could have a very positive effect.

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Top 5 Technology Events That Affect Small Business by ChooseWhat.com

Top 5 Technology Events That Affect Small Business by ChooseWhat.com | Using Brain Power in Business | Scoop.it
Recent events in the technology industry have caused some major buzz with small business owners, specifically ones with a strong mobile audience.
Susan Gingras Fitzell's insight:

This article lists some outstanding resources for small business ownwers.I use  two of these five and find them a must have.

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10 Communication Secrets of Great Leaders

10 Communication Secrets of Great Leaders | Using Brain Power in Business | Scoop.it
It is simply impossible to become a great leader without being a great communicator. I hope you noticed the previous sentence didn't refer to being a great talker - big difference.

Via Lauran Star, Susan Gingras Fitzell
Susan Gingras Fitzell's insight:

A great way to better your presentation and communication skills is to watch, listen to and read other great communicators!

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Lauran Star's curator insight, April 29, 2013 4:08 PM

A great read on communication - even if it focuses on male communication - women can get a bit from it!

Susan Gingras Fitzell's curator insight, April 29, 2013 6:38 PM

A great way to better your presentation and communication skills is to watch, listen to and read other great communicators!

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Road Warrior of the Year Joyce Gioia puts kindness first

Road Warrior of the Year Joyce Gioia puts kindness first | Using Brain Power in Business | Scoop.it
Veteran business traveler Joyce Gioia, president of her own management consulting firm from Austin, is USA TODAY's 2013 Road Warrior of the Year.
Susan Gingras Fitzell's insight:

It's wonderful to see kindness be the deciding factor in an award such as this. Congratulations Joyce Gioia.

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'I'm not your enemy': 10 things parents and teachers want each other to know

'I'm not your enemy': 10 things parents and teachers want each other to know | Using Brain Power in Business | Scoop.it
Ron Clark's status as a leader in his field didn't fully explain why his story captivated readers, so CNN revisited the idea with Facebook users.
Susan Gingras Fitzell's insight:

add your insight...

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7 Must-Have (Free) Mobile Apps to do Your Job Better

7 Must-Have (Free) Mobile Apps to do Your Job Better | Using Brain Power in Business | Scoop.it
In the six short years since Steve Jobs unveiled Apple’s iPhone to the world—with his famous 4,000 Starbucks lattes prank—smartphones have become for many people, an absolute
Susan Gingras Fitzell's insight:

add your insight...Some of these apps look incredibly helpful. I already have dropbox and Evernote and strongly recommend them. With Google Docs, Dropbox and Evernote, you can truly have the best of the "Cloud" for your projects and files. I can't wait to check out Here on Biz and Brewster.

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Who Really Has the Biggest Impact on Employees’ Performance? | CEB Blogs

Who Really Has the Biggest Impact on Employees’ Performance? | CEB Blogs | Using Brain Power in Business | Scoop.it
Find out why inspiring and authentic leaders have low impact in the new work environment.
Susan Gingras Fitzell's insight:

I call this "interpersonal" learning, problem solving,  and creating through building relationships. People can't maximize their brain power in isolation. As for this bit of data, " more than three quarters of respondents would rather have a leader who gets them the tools and resources to get things done, rather than one that inspires them." Providing employees with the tools to get the job done in a consistent manner builds trust - again a necessity for the interpersonal learner.

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Return-on-Training? Wrong Question! | Reply-MC

Return-on-Training? Wrong Question! | Reply-MC | Using Brain Power in Business | Scoop.it

The bottom-line is that training alone is not enough in order to make an organizational change happen. Increasing the quality of your training sessions will not leverage the return-on-training to the same extent. At the very best it is a starting point

Susan Gingras Fitzell's insight:

In my experience working with organizations, this is 100% true. If I present a one day training, a few very motivated individuals will take that information and run. That's when the audience was highly engaged and positive at the end of the training. However, If I present a one day training, or any combination of training segments and follow that up with coaching employees as well as management, there is a much higher percentage of Return-on-Training/coaching. Even then, however, the best training and coaching can be sabotaged and undermined by poorly skilled management and "office politics".

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The Power of your Amazing Brain

The Power of your Amazing Brain | Using Brain Power in Business | Scoop.it

Via Sakis Koukouvis
Susan Gingras Fitzell's insight:

How we use our brains, how we keep our brains healthy, how we learn and critically think, all have significant impact on our career success.

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Susan Gingras Fitzell's curator insight, January 13, 2013 7:32 AM

How we use our brains, how we keep our brains healthy, how we learn and critically think, all have significant impact on our school success.

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Twitter feed sends out compliments to high-school students

Twitter feed sends out compliments to high-school students | Using Brain Power in Business | Scoop.it
According to a study we just made up, 999 out of 1,000 adults wouldn't go back to high school if you paid them a million bucks.
Susan Gingras Fitzell's insight:

This is absolutely awsome. Let's start a trend! Pass on the idea!

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Use of colors in web and graphic design

Use of colors in Web design by Nida Aslam, Front End Designer, Incepio


Via Baiba Svenca
Susan Gingras Fitzell's insight:

Color is a powerful non-linguistic medium, not only in marketing but in learning. Employees process and recall information with greater speed and recall when managers present information at meetings strategically using color in presentations.                                                                                                                                                                           

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Baiba Svenca's curator insight, January 5, 2013 9:29 AM

Fantastic slideshow on the importance of colors in web design. The same principles apply to presentations.

Detailed information about color groups (primary, secondary, tertiary, complementary, analogous), color impact on emotions, meaning of colors, specific terms, tips for choosing the right color.

Marvellous resource for art lessons.

Alfredo Corell's curator insight, January 8, 2013 2:53 PM

Fantastic slideshow on the importance of colors in web design. The same principles apply to presentations.

Detailed information about color groups (primary, secondary, tertiary, complementary, analogous), color impact on emotions, meaning of colors, specific terms, tips for choosing the right color.

Marvellous resource for art lessons.

Maria Fernanda Peñuela's curator insight, July 7, 11:26 AM

INTERESTING!

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Community War Veterans Articles

Susan Gingras Fitzell's insight:

Learning Tips for Multiple Intelligences
By: Susan Fitzell

We learn through all of the intelligence styles, but we have certain learning preferences that are stronger than others. Choose strategies that support your student’s strongest learning preference when helping them with homework or studying.

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What is intellectual capital? - Definition from WhatIs.com

What is intellectual capital? - Definition from WhatIs.com | Using Brain Power in Business | Scoop.it
Intellectual capital is knowledge that can be exploited for some money-making or other useful purpose. The term combines the idea of the intellect or brain-power with the economic concept of capital.
Susan Gingras Fitzell's insight:

Business today is knowledge-based and knowledge-driven depending on the ability of employees to quickly and efficiently collect, process, retrieve and leverage its intellectual capital. Every day that goes by with employees performing below standards equals a loss for your company. Your customers aren’t getting what they need and your efficacy as a business leader increasingly comes into question.


Throwing your hands in the air, ranting your frustration, and paying for more ineffective webinar training is not the solution. Smart business leaders understand that wasted human capital equals wasted financial capital. In this economy, we must get the most out of every person on our payroll. Capitializing on the common sense of current research into how the human brain learns is the first step in establishing a workforce that returns on your investment.

 

~Susan Fitzell

www.susanfitzell.com

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The anatomy of the perfect tweet | Articles | Home

The anatomy of the perfect tweet | Articles | Home | Using Brain Power in Business | Scoop.it
Eight tips to craft a message that Twitter followers will retweet.
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