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Business Biscuits
everyday running of a business experience
Curated by Ara Nashera
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Reigniting The Flame of Women in Tech

Reigniting The Flame of Women in Tech | Business Biscuits | Scoop.it
Did you know the first computer programmer ever was a woman? Yet in recent decades, things have changed—today, men far outnumber women in computer science majors. Nowadays, only about 10 percent of computer science majors are women but that wasn't always the case. New Tech City host Manoush Zomorodi spoke to professors and students about why more women don't pursue computer science majors and how we can change that.

Via Danielle M. Villegas
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Danielle M. Villegas's curator insight, March 31, 5:18 PM

This is an interesting phenomenon...oddly enough, when I was in college, most of the computer science majors I knew were women who were deep into math. I wasn't, but in retrospect, I probably could've learned programming just fine. Times have changed in 30 +/- years. Perhaps many who would've been programmers are technical communicators instead? Who knows...but there are plenty of us techie gals out there. We just have to encourage more techie gals to not be shy, let nothing hold them back, and pursue STEM careers like computer science. 

--techcommgeekmom

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Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade

Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade | Business Biscuits | Scoop.it
He'd been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The

Via Karen Dietz
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Karen Dietz's curator insight, November 18, 2013 6:23 PM

Author Jerod Morris of Copyblogger covers it all here quickly and succinctly:

  1. Why stories are so powerful
  2. The elements of a good story
  3. The elements for a remarkable story


And I really like this comment: 

"Stories about dying, mothers, and fighting for your ideasStories about snowboarding, subdural hematomas, and the secret of life.

Hell, even made-up stories about CEOs on ether trips shooting social media darlings with elephant tranquilizersThey persuade in different ways and for different goals. But they persuade."

The story elements he lists are:
  1. A hero (better to say 'protagonist' IMHO)
  2. A goal
  3. An obstacle
  4. A mentor (sometimes but not always)
  5. A moral


Even better, Morris includes examples of companies and their stories. Hooray! We like examples. Makes everything much more concrete. And they show us how we can apply Morris' advice to our own organizations.


Have fun checking out this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Studer Education's curator insight, November 20, 2013 2:36 PM

Storytelling... It's all about relationships!

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Want to design great products/services? Start with storytelling!

Want to design great products/services? Start with storytelling! | Business Biscuits | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.

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Karen Dietz's comment, April 18, 2013 2:55 PM
I agree GplusSage! More businesses need to think about doing this for their products and services from the customer's perspective. Thanks for your comment.
Karen Dietz's comment, April 18, 2013 2:55 PM
Thank you so much Alison! I appreciate the shout-out. You made my day :)
Tom Tabaczynski's comment, April 21, 2013 11:14 AM
Interesting.
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Strategic Humor: Cartoons from the May 2013 Issue

Strategic Humor: Cartoons from the May 2013 Issue | Business Biscuits | Scoop.it

"Now can you explain that with a parable?"


Via Karen Dietz
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Karen Dietz's curator insight, April 18, 2013 11:48 AM

LOL -- a grin for Friday! :))

malek's curator insight, April 19, 2013 11:16 AM

Thank God, it's Friday

Anna V. A. Resurreccion's curator insight, April 21, 2013 5:19 PM

This says it all.  Communication is paramount.  So get that elevator pitch down pat--you never know when you will need it.

   

Anna Resurreccion, Ph.D., CFS

President

RSR International Group, LLC

 

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Why Brands Need to Drop the Jargon and Focus on Digital Experience

Why Brands Need to Drop the Jargon and Focus on Digital Experience | Business Biscuits | Scoop.it

Take a look at the number of new products launched at the 2012 International Consumer Electronics Show — more than 20,000 — and you can see the magnitude of the effort required by marketers to break through to consumers in the world of technology brands.
While most of the manufacturers of those products touted technological bells and whistles in promoting their wares, it seems what consumers REALLY want to know is how technology will simplify their life, according to a new global study of 6,000 consumers, the "Ketchum Digital Living Index," conducted by global communications firm Ketchum.


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The unplanned startup: Goodbye detailed planning, hello reactive experimentation

The unplanned startup: Goodbye detailed planning, hello reactive experimentation | Business Biscuits | Scoop.it
Today’s startups are turning the traditional model of “how to” on its head. Startup entrepreneurs, particularly in the tech sector, start out by seeking advice—and that’s never a bad thing.

 

The concept of copying success is obsolete—and may have never really had much success anyway. It is borne in a risk-averse model, and risk aversion has no business in an entrepreneurial high-tech setting. Because people—especially investors putting in large amounts of money—are inherently risk-averse, the idea that all startups have to go through a very detailed period of strategic planning has taken a bit of the wind out of the sails of the spirit of entrepreneurship and innovation.

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Survey: TV Everywhere strikes gold during Olympic coverage | Blogs | CED Magazine - Communications, Engineering and Design Magazine

Survey: TV Everywhere strikes gold during Olympic coverage | Blogs | CED Magazine - Communications, Engineering and Design Magazine | Business Biscuits | Scoop.it
NBCUniversal delivered more than 100 million video streams during the recent London Olympic Games, and the almost across-the-board coverage of the events further underscored the value of TV Everywhere services.

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George Meyer's comment, October 21, 2012 4:01 AM
My best friend has just announced her wedding with a millionaire shortly after they met on http://www.millionairedater.com/ 3 months ago. It is a good place to meet rich successful men and classy gorgeous women such as attorneys, political figures, CEOs, doctors, pro athletes, fitness models, celebrities, etc. Maybe you can take a look.
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Future of Content

Future of Content | Business Biscuits | Scoop.it

"Content" is an industry that is going through a renaissance. Despite the current challenges and there are opportunities.

...


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Adapting to Change, Leader Lessons From Jeff Weiner, CEO of LinkedIn - Forbes

Adapting to Change, Leader Lessons From Jeff Weiner, CEO of LinkedIn - Forbes | Business Biscuits | Scoop.it

Jeff’s leadership style keeps the company focused on growing at the rate of two new members every second  while reducing the business mantra to just two words: “Next Play.”


Leadership lessons lists abound on-line.  Jeff's list of 10 lessons, however, is tied to a large, successful virtual platform company with real staying power, connected to jobs and career growth - LinkedIn.  


He's obviously trending in the right direction as his inspires his "Next Plays" among his staff.  ~  Deb


Excerpts:


_____________________________

Today, 16 months after the LinkedIn IPO, employees continue to talk about their Next Play and stay focused on delivering results.

_____________________________


Weiner described how powerful the phrase, "Next Play" has been for the company.

 

On the day LinkedIn became a public company, employees received a black T shirt with the company’s name and stock ticker written across the front and Next Play emblazoned on the back of the shirt. Even today 16 months after the LinkedIn IPO, employees continue to talk about their Next Play and stay focused on delivering results.
1) Define leadership : At LinkedIn, Leadership is the ability to inspire others and achieve shared results. ...to create economic opportunity for the 3.3 billion people in the global workplace by matching skills with job opportunities.
3) Prioritize your business goals: ...if we could only do one thing, what would it be? This is a lesson Weiner learned from Steve Jobs and practices every day. 

6) Customers first: ... anytime the LinkedIn product team considers new enhancements the first question revolves around: Is this putting our members first, or is this putting the company first? “If it benefits members, it will ultimately benefit the company.


7) Remember To laugh: ...Weiner says he values his team members’ sense of humor and sometimes, on a tough day, that can trump their talent and expertise!


Read the full post here.


Via Deb Nystrom, REVELN
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Deb Nystrom, REVELN's comment, September 19, 2012 11:42 PM
Thanks Lynn!
Manish Puranik's curator insight, July 10, 2013 12:25 AM

Few more lessons on Leadership...!

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10 Ways To Create An Open Culture

10 Ways To Create An Open Culture | Business Biscuits | Scoop.it
Three years ago, Grey London really needed to change. The industry had changed, the media landscape had changed and Grey remained a relatively successful (in financial terms at least), safe, but dull London outpost of a global network.

 

...To achieve actual change rather than paper change we needed three things: vision, courage and urgency, with the greatest focus on the latter--because talking about change rather than doing it is where most programs come unstuck...

 

This article I find to be suitable for any organization not only a creative agency, for the need of building a solid working culture that is self sustainable.

 

 

 

 

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How To Tell A Story—Right Now—From A Master Of Improv

How To Tell A Story—Right Now—From A Master Of Improv | Business Biscuits | Scoop.it
What we say matters a great deal, but so does what we don’t say. There are times when you just can’t afford to clam up when called upon to contribute.

 

I love that this article is approaching storytelling skills from the field of improv -- because we receive a couple of good (maybe new) insights.

 

Like "whatever makes a memory a memory makes it interesting" and "know when to hold back."

 

Many of these are good common sense rules that can often be forgotten. And I just like that even though when you read closely, a lot of this material sounds familiar, the voice from the improv world makes me think about some of these tips in different ways. That is always a good thing!

 

Oh, and BTW  -- it is hard to find good articles on story TELLING skills. There is always tons of stuff on story structure and story crafting. But live storytelling skills -- not so much. Another reason I doubly appreciate this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Target Is A Perfect Example Of Why Retailers Should Be Investing In Social Media

Target Is A Perfect Example Of Why Retailers Should Be Investing In Social Media | Business Biscuits | Scoop.it
"Facebook backlash" is overblown....

Reaching out to consumers now has benefits later.
It's not clear if retailers are benefiting from aggressive marketing on the sites. Measuring whether efforts are successful is difficult because there's no immediate return.

 

 

 

 

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15 Of The Sharpest Up And Coming CEOs In Silicon Valley

15 Of The Sharpest Up And Coming CEOs In Silicon Valley | Business Biscuits | Scoop.it

Here's the Tech CEO best of the best list via Business Insider. Tech startups CEOs give a great view of what's next.

 

Here's two from the full list that were quite fetching in ingenuity and business style.  It's also an easy to browse, via click, article. ~  Deb

 

Excerpts:

 

Jamie Wong speaks multiple languages and has spent her life traveling the world. Now she's building a startup that makes it much easier for everyone to do the same.]

 

Vayable basically shortens the process of planning a vacation from 30 hours down to about 5 minutes. It makes it easy to plan "experiences," like touring the Louvre with a French student instead of riding a tour bus around town.

 

Patrick Collison's Stripe has become the go-to provider for accepting payments online. It makes it dead simple to add a way to pay for things on just about any app.

 

That's great for other founders, because payments are typically the most tricky part of building an application, and can take months to finally get off the ground. With Stripe, it's just a few lines of code.


Read more: http://www.businessinsider.com/25-hot-ceos-of-silicon-valley-startups-you-cant-afford-to-ignore-2012-8?op=1#ixzz258nSrsMH


Via Deb Nystrom, REVELN
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Why Tech Startups Should Incorporate Philanthropic Strategies

Why Tech Startups Should Incorporate Philanthropic Strategies | Business Biscuits | Scoop.it
The tech boom has a ripple effect that touches every individual in our community. We should leverage this success and give back in a meaningful way.
Ara Nashera's insight:

What is a business without the people it serves?

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6 Ways to Optimize Gov-to-Citizen Communication

6 Ways to Optimize Gov-to-Citizen Communication | Business Biscuits | Scoop.it
Governments looking to improve communication with their constituents may want to consider these suggestions and best practices from a recent GovDelivery and EfficientGov webinar.
Ara Nashera's insight:

"As government budgets continue getting squeezed, organizations are faced with the responsibility of proving return on investment before spending resources on projects, said GovDelivery Product Marketing Manager Jennifer Kaplan."

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Using storytelling to make sense of corporations in transition | SmartPlanet

Using storytelling to make sense of corporations in transition | SmartPlanet | Business Biscuits | Scoop.it
BARCELONA — Spanish start-up Quimica Visual guides companies in times of transition — mergers, takeovers, bankruptcy, rapid growth —

Via Hans Heesterbeek, Karen Dietz
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Karen Dietz's curator insight, April 16, 2013 12:18 PM

Here is a wonderful article about how consulting firm Quimica Visual works with corporations with storytelling to help them change their cultures.


Quimica Visual's co-founders are Eva Snijders and Montecarlo. I've come to know and respect Eva quite a bit through my curation process. 


What I like about this post is the model they share, along with their experiences of working with storytelling and other art forms in their work with clients. Anytime we can have windows into other people's work, we benefit. So many thanks for sharing!


Enjoy this quick piece, and get a taste of what colleagues/story professionals are doing in Europe.


And many thanks to fellow curator Hans Heesterbeck for finding and sharing this piece.

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Why Brands Need to Drop the Jargon and Focus on Digital Experience

Why Brands Need to Drop the Jargon and Focus on Digital Experience | Business Biscuits | Scoop.it

Take a look at the number of new products launched at the 2012 International Consumer Electronics Show — more than 20,000 — and you can see the magnitude of the effort required by marketers to break through to consumers in the world of technology brands.
While most of the manufacturers of those products touted technological bells and whistles in promoting their wares, it seems what consumers REALLY want to know is how technology will simplify their life, according to a new global study of 6,000 consumers, the "Ketchum Digital Living Index," conducted by global communications firm Ketchum.


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Marketing Is Dead -- Story Is Now

Marketing Is Dead -- Story Is Now | Business Biscuits | Scoop.it
In our social media-infused world, traditional marketing logic just doesn't work.

 

I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!

 

Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!

 

Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.

 

And I also like that he shares with us what we need to do to stay with the curve:

Getting into community marketing Identify and promote customers that bring value (and not just based on how much they buy) Help your customers build social capital Involve your customers in creating solutions together

 

What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!

 

Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Sustainable Business and Green Building Projects

Sustainable Business and Green Building Projects | Business Biscuits | Scoop.it

The importance of sustainable business, requirements to become considered a green business, and how this trend will affect companies...

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Through the Looking Glass: A Tour of the Mirror That’s One of TIME’s Favorite Inventions | NewsFeed | TIME.com

Through the Looking Glass: A Tour of the Mirror That’s One of TIME’s Favorite Inventions | NewsFeed | TIME.com | Business Biscuits | Scoop.it
We all have an intimate relationship with our bathroom mirrors. But what if the bathroom mirror could talk back?

 

Mirror mirror on the wall... gets a new meaning

 

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4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World | Business Biscuits | Scoop.it
The interactive world is constantly changing, and the number of different devices that connect it all is growing every year. The problem that arises is that there are no rules for the game.
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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Business Biscuits | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.

 

And, in this, there is an important lesson about the molding power of story. When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless.

 

We are creatures of story, and the process of changing one mind or the whole world must begin with “Once upon a time.”

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Christel Quek: Creating Social Media Buzz

Christel Quek: Creating Social Media Buzz | Business Biscuits | Scoop.it

How do you build buzz in social media?

What makes social media real-life marketing events successful?

It is not one thing in particular, but many things: your vision, the people you involve, and the strategies you employ.

 

Be action-oriented and true to the principles that make social media the dynamic, global platform that it is.

 

· A diverse organizing team that looks and acts like social media brings tremendous benefits. Rich diversity in ethnicity, race, gender and geography significantly broaden the reach within the target audiences.

 

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The Power of Storytelling for Recruiters HR, Recruiting

The Power of Storytelling for Recruiters HR, Recruiting | Business Biscuits | Scoop.it

Your corporate storytelling and employer branding strategy is not something that can be perfected overnight, but it is a critical piece of your recruitment marketing strategy and worth your time to improve upon.

So true! Yes, corporate storytelling is an iterative process.

Yet what I really like about this article is its focus on linking company story sharing and story strategy to the recruiting process. Want to attract top talent? Then you had better be telling your stories well -- not only to attract talent, but as part of the interview process, too.

But really, this article applies to all businesses of any size. If you are an entrepreneur or small business or nonprofit, you want to work with top vendors and contractors. Craft fabulous (authentic) stories, attract the best people to work with you, and excel in what you do.

Read the suggestions in this article for ways to go about this.


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This Startup Is Going To Change The Way You Plan Events With Your Friends Forever

This Startup Is Going To Change The Way You Plan Events With Your Friends Forever | Business Biscuits | Scoop.it

Suddenly, pooling money for a party is a snap. Crowd sourcing funds for smaller and personal events with friends.

 

That's where Crowdtilt, a small-scale crowd-funding app, can help. It's kind of like Kickstarter, except instead of trying to start a company, you're just trying to get a group of friends pony up $5,000 for a party boat.

 

Something that can work very well with our society when it comes to social events that we so love to be a part of.

 

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