Business Behaviour
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Rescooped by George Lianos from Business Brainpower with the Human Touch
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7 Ways to Avoid Decision Paralysis

There's a passage in Atul Gawande's Complications: A Surgeon's Notes on an Imperfect Science that captures three decades of research on human judgment. "The mind overestimates vivid dangers, falls into ruts, and manages multiples pieces of data poorly. It is swayed unduly by desire and emotion and even the time of day. It is affected by the order in which information is presented and how problems are framed."

 

In this "news-feed" era, there's simply too much information. And as long as Google exists, it will be harder and harder to say "I don't know," even though the feel of not knowing--those vexing moments when we can't think of the answer--is the critical last step of problem-solving. Instead of pushing through a mental impasse, we pull out our phones and search for information, even though more information can often detract us from making an accurate judgment. It's a frustrating, self-perpetuating cycle.


Via The Learning Factor
George Lianos's insight:

An interesting phrase..."The mind overestimates vivid dangers...it is swayed unduly." It is important for us to consider all sides of an argument. Opinion is just that. One hypothesis is that we don't need to acknowledge good as it probably won't hurt us (except for an excess of chocolate or alcohol or the like:) ). However, our freeze, flight and/or flight mechanisms are tuned to react to what our thinking patterns and belief structures tell us are dangers. Our judgement and decision making is based on our thinking patterns, beliefs and motivations, which are derived from our memories and experiences, and probably in part our DNA. So, what is dangerous to one, may or may not be dangerous to another. Self-awareness is one of the key's to this puzzle.

How is your judgement in certain circumstances?

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The Learning Factor's curator insight, September 17, 2014 6:25 AM

The more choices you have, the more stressful it can be. Here's how to move from frustrated to decided.

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REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook

REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook | Business Behaviour | Scoop.it
Adults in the U.S. will spend an average of 21 minutes per day on Facebook in 2014, or 6 percent of their digital time, but 10 percent of U.S. digital ad spending goes to the social network, whereas in other digital media categories, U.S. adults’ digital time usage percentages are higher than digital ad-spending percentages, according to new data from market researcher eMarketer.

Via Brian Yanish - MarketingHits.com
George Lianos's insight:

Considering the push from businesses and celebrities to use social media outlets such as Facebook, this is not a surprising figure.

What would be interesting to know is what comprises the other 94%, if not Facebook...

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F. Pelufo-Esveritate's curator insight, September 18, 2014 5:09 PM

Una forma diferente de decir te quiero UNA VIDA Y UN AMOR lo recibes en tu domicilio dedicado @kokoroalma@esveritate http://youtu.be/P06ZAQIxl2E

Rescooped by George Lianos from Strategy and Competitive Intelligence by Bonnie Hohhof
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The Innovator Next Door: The Business Value of Mythbuster Employees

The Innovator Next Door: The Business Value of Mythbuster Employees | Business Behaviour | Scoop.it

Mythbusters are what we commonly think of as innovators – these are the few employees you can trust to challenge the rules, test assumptions and push back on rules of thumbs.  The best innovators ask not just what…but why…and how…and what if.  They take “tried and true” logic and put it to the test. The real question is: What are you doing to take advantage of these mythbusters in your midst?.


Via Bonnie Hohhof
George Lianos's insight:

Innovation is often another word for inside reality.

Does your inside reality match your outside perception?

Head over to this site to see what we mean by inside reality and outside perception.

 

http://fanboom.net/coaching/marketing-series-video-introduction/

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Lynne Jacob - Symptoms of Success

Business "Turn Around Expert" consultant and author, Lynne Jacob, uncovers the growing pains so many entrepreneurs and small business owners experience and why this stagnation may just be a... Learn from the Business & Human Behaviour Masters
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This Is the Most Important Habit for Business Success

Behavior science expert and Entrepreneur.com contributor James Clear on the most critical habit needed for you to grow your business. Read more at: http://ww... Learn from the Business & Human Behaviour Masters
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Rescooped by George Lianos from Public Relations & Social Media Insight
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Social Networks Are Driving More Online Sales And Influencing Offline Purchases | Business Insider

Social Networks Are Driving More Online Sales And Influencing Offline Purchases | Business Insider | Business Behaviour | Scoop.it

New efforts from Facebook and Twitter should help drive up social commerce conversion rates.

 

There’s been a lot of hype surrounding social commerce — the idea that posts and ads on sites like Facebook and Pinterest would generate lots of immediate sales on e-commerce sites.

 

Today only a fraction of retailer's online sales are actually generated directly through a referral from a social network. But the volume of social commerce is growing quickly, in the triple digits in many cases. Overall, social commerce sales grew at three times the rate of overall e-commerce last year.

 

In a new report from BI Intelligence we break down how social media is impacting retail sales throughout the purchase process — whether a social media user clicks directly from a retailer's Facebook ad to make a purchase, or sees a pin on Pinterest and ends up buying the product in-store a week later. We look at the varied metrics that underscore social commerce performance at the different networks, including conversion rates, average order value, and revenue generated by shares, likes, and tweets.  We also outline the latest commerce efforts by leading social networks....


Via Jeff Domansky
George Lianos's insight:

Online commercial sales have been trending up for many years now. 

The concept of the digital economy taking over the physical economy is very real. Will this phase out hard cash?

What do you think?

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Jeff Domansky's curator insight, September 18, 2014 2:00 AM

In this free Business Insider overview, there are several valuable stats for social marketing pros.

Rescooped by George Lianos from The MarTech Digest
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Report: Half of marketers say they struggle with personalization - BizReport

Report: Half of marketers say they struggle with personalization - BizReport | Business Behaviour | Scoop.it

Excerpt...

 

Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of executives surveyed said they 'always' or often' struggle to personalize marketing messages at scale.

 

• One-third say poor/incomplete customer data is the biggest obstacle
• One-quarter say making data actionable is the biggest obstacle
• 60% say better data and better marketing platforms would make scaling personalization better

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Via marketingIO
George Lianos's insight:

It's obvious that personalisation is vital to marketing success. Your prospective customers will decide to deal with you when you give them the power to make that decision. You need to help them get to know you.

 

We have created a marketing coaching series that addresses this issue. You can sign up right here...

 

http://fanboom.net/coaching/marketing-series-video-introduction/

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marketingIO's curator insight, July 16, 2014 6:09 AM

Note the last bullet: it's a major "duh."

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Bolstr Small Business Funding Success Stories

Hear from local business owners Cheryl Carr of Vintage Confections, Brent Engel of Letherbee Distillers and Tim Taylor of Ipsento Coffee House talk about their experience raising growth capital... Learn from the Business & Human Behaviour Masters
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Small Business Success Story

Andrew Smith is the owner of Dr Drip, a plumbing company located in Sydney Australia. In this video for Business Blueprint, Andrew Smith shares his inspirati... Learn from the Business & Human Behaviour Masters
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