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|Scooped by David Cooperrider & Chris Johnston|
Sustainable value invites social innovation--the creation of new organizational and collaborative forms of management. Trust, common vision, and shared benefits are critical. This example shows how good social impact and good business can nest together. I call it "co-elevation"--where business and society are in recipricoal relationships for win-win collaboration.
Madagascar produces 79% of the world’s natural vanilla supply. Unilever uses vanilla as an ingredient in its leading ice cream brands, such as Magnum, Breyers and Carte D’Or. The partnership aims to secure this vanilla supply for Unilever in the future and to support the farming communities with improved access to secondary education and training in agricultural best practices.
This unique development partnership includes a comprehensive three-year programme that will impact 32 communities and involve 44 schools and colleges, giving it the potential to improve 24,000 lives in one of the world’s poorest nations.
Dhaval Buch, Chief Procurement Officer Unilever, said: “In our Unilever Sustainable Living Plan, we have set clear and ambitious targets for engaging with smallholder farmers, and this is a wonderful example of how we can help them improve their agricultural practices, to enable them to become more competitive. The fact that this programme has a focus on agricultural entrepreneurs and prioritizes women for training makes it even more valuable. For us, this is a key example of how a partnership can work to increase the positive social impact in our supply chain.”