Owning a business in the modern age is no easy feat and making that business successful is a whole ordeal all on its own. While the socially
Going green is one of the most important thing companies can do today to win the future--especially when sustainability is embedded, not bolted on, and especially when companies inspire the workplace with visions not of "less harm" but of creating a world of enterprise flourishing. Like any change initiative, we can talk about three levels of change—with level three being the deepest:
Level 1: These involve sustainability efforts in enterprise systems, strategies, and processes, including stakeholder partnerships, and often result in cost savings and reductions in the harm of new products, waste, toxicities, energy systems, and overall footprint. Its here that tools such as lean and green, life-cycle analysis; and others are introduced through training, manuals, videos, and expert analysis.
Level 2: Changes in organizational culture and identity—these are deeper changes in beliefs, norms, ways of operating, and assumptions about business in society—and these assumptions often become sacred in terms of company values where words and deeds become aligned and the sustainability culture of doing less harm becomes embedded, not simply a bolt on, and at its best becomes so enculturated that it permeates everything—strategy, operations, everyday language and behavior.
Level 3: Changes in business leadership’s sense of self and commitment to move from systems of less harm to motivations to do advance the sources of positive good—to leave a positive fingerprint or signature on the world-- arising from an sense of genuine consciousness of connection, inner inspiration of the kind of person we are or want to become, and positive beliefs in the power of conscious intention.
Mark your calendar to learn about these change opportunities--what's next for the sustainability field-- at the next Global Forum for Business as an Agent of World Benefit at Case Western Reserve University. There will be amazing CEOs, Appreciative Inquiry design studios, Nobel Prize winners, and leading authors such as Raj Sisodia, Peter Senge, Chris Laszlo, Bruce Cryer, Jane Nelson of Harvard and more! Sign up. click below. bring a team. http://globalforumbawb.com/