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The power of observation: How companies can have more 'aha' moments

The power of observation: How companies can have more 'aha' moments | business anthropology | Scoop.it
Focus groups can only tell you so much. Companies in the mobile business also need to know the right problems to solve, which involves understanding people's implicit needs and unknown desires.
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Can Ethnography Save Enterprise Social Networking?

Can Ethnography Save Enterprise Social Networking? | business anthropology | Scoop.it
Editor’s note: Enterprise software systems. Sounds a bit boring and inhuman. But they’re not!  This month, Mike Gotta from Cisco Systems, makes the case for bringing the human back into...
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