Business and Professional Communication
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Business and Professional Communication
This e-mag serves as a companion website to COM 2301 (Professional Communication) at AUI.
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What is Professional Communication?

What is Professional Communication? | Business and Professional Communication | Scoop.it

With the advent of the information revolution at the turn of the century, the concept of professional communication has been repeatedly redefined to accommodate the new trends, methods and changes that communication in the corporate world has witnessed. Generally, it has to do with the effective transmission of information over various channels, using various mediums and means. It could be oral, written, visual, nonverbal, digital, web-based, etc. Channels can be air waves, pages of a book, newspapers, Sign Language or more recently computers, smartphones and tablets.

 

With this revolutionary evolution of technology-driven communication, students often find themselves lacking professional communication skills. Therefore, a high demand for qualified professionals in the workplace makes it necessary to acquire and master professional communication skills. Effective communication skills (be they written, spoken or digital) are vital to all organizations.

 

In today’s highly technologically oriented world, people have begun to communicate in new ways, which include, inter alia, telephones, cell-telephones, smartphones, handheld electronic devices, tablets, email, video conferencing, instant messaging or text messaging. With the growth of the popularity of these new ways, both senders and receivers have to learn how to interpret messages over new mediums and learn to use technology effectively. However, while technology can provide faster and more efficient transmission, it may be the cause of misinterpretation/misunderstanding by the receiver, or can result in the loss of information in the event of a failed delivery.

The definition of communication will continue to change as long as technology continues to evolve, but it will still be necessary to grasp the elements that make up communication in order to understand communication as a whole.

 

Businesses with communication professionals are more likely to have sophisticated perspectives on society, culture, science and technology. Professional communication is based on different fields in science, psychology, philosophy, sociology and linguistics. Many of the theories in professional communication are derived from traditional communication, technical writing, rhetorical theory and ethics.

 

Professional communication is vital in all business aspects, and enables us to communicate at higher intellectual levels. Without professional communication  progress would be insufficient and sluggish.

 

Course Description:

Pre-requisite: COM 1301

 

The course presents basic theories and strategies of communication as they relate to professional work contexts such as: interpersonal communication, professional presentations, organization of groups and meetings, and conducting interviews. Students will practice these skills through presentations and role plays.They will also learn to compose basic forms of communication essential for the professional environment.

 

The objective of this course is to introduce students to the world of communicationS in a global context and equip them with the communication skills necessary to operate effectively within the corporate world in order to highlight their strengths and promote their potential in an increasingly competitive market. The textbook used is the 3rd Edition of Goodall et al.'s  Business and Professional Communication in the Global Workplace. The book "provides a strong theoretical foundation of organizational communication for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book considers the rapid changes in professional communication due to the global economy, advances in information technology, and an increasingly diverse workforce. The authors' engaging narrative style, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies, and an integrated companion website combine to provide today's definitive resource on professional communications" (www.cengage.com).

 

The CCCD system:

Choose (a communication goal and strategy),

Create (the message),

Coordinate (with other people), and

Deliver (the message).

 

Whether the task is an interview, an informative presentation, or a persuasive presentation, students use the CCCD model to prepare for, and improve upon, their performance. A focus on information technologies underscores how tools such as email, cross-company networking, the Internet, PowerPoint®, and the telephone intersect with everyday interpersonal, group, team, and presentational business contexts.

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Business and Professional Communication in the Global Workplace

Business and Professional Communication in the Global Workplace | Business and Professional Communication | Scoop.it

Browse the textbook on Google Books.

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Webinars - COM 2301 - Spring 2016

Webinars - COM 2301 - Spring 2016 | Business and Professional Communication | Scoop.it
These are 12 Webinars run by students taking COM 2301 at AUI, Morocco.
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Google+ Hangouts on Air at Work

looking to record a webinar or stream a video with an automatic link to YouTube. Try Google Hangouts On Air.
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Model career portfolio: Mohamed Balghannou Ouchen

Mohamed Balghannou Ouchen
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CV Template + Good/Bad Samples

CV Template + Good/Bad Samples | Business and Professional Communication | Scoop.it
Abderrahim Agnaou's insight:

Use this template to get started on your first CV as a student wishing to apply for an internship or take the exit test.

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Stéphanie Pairon's curator insight, March 3, 4:13 AM

Use this template to get started on your first CV as a student wishing to apply for an internship or take the exit test.

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Job interview questions & answers

Learn how to better perform in an interview with real simulations of interview situations, including a professional review of popular interview questions.

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Meryem Hamdi's comment, December 13, 2012 9:30 AM
intersting...
Meryem Hamdi's comment, December 13, 2012 9:30 AM
I suggest also http://www.youtube.com/watch?v=epcc9X1aS7o
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Informational Interview Report Guide

Informational Interview Report Guide | Business and Professional Communication | Scoop.it

Please use this guide to conduct your informational interview and format your report before submission.

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The Informational Interview

Learn tips that will allow you to conduct an informational interview like a pro! Getting informationabout potential careers or job openings is about developi...
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Problem-solving exercise sample response

Problem-solving exercise sample response | Business and Professional Communication | Scoop.it
This is a sample response to the problem-solving team assignment for your review.
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"Communication" According to Julia Wood

"Communication" According to Julia Wood | Business and Professional Communication | Scoop.it

The communication theorist, Frank Dance (1970), counted over a hundred definitions of the word “communication.” Theodore Clevenger attributes (1991) “the continuing problem in defining communication” to the fact that “the verb ‘to communicate’ is well established in the common lexicon and therefore is not easily captured for scientific use.”

 

According to Julia Wood (2004), communication is “a systemic process in which individuals interact with and through symbols to create and interpret meanings.”

 

Let's break this definition down into its constituant parts:

 

1. Communication is a process, which means it is ongoing and always changing.

2. Communication is systemic; that is it occurs within systems of interrelated and interacting parts.

3. Communication is symbolic. Symbols are the basis of language, much nonverbal behavior, and human thought. They can be arbitrary, ambiguous, abstract representations of other phenomena.

4. Communication involves meanings, which are the significance humans bestow on phenomena.

     a. Content level meanings are the literal meaning of messages.

     b. Relationship level meanings are what is expressed about the relationship between communicators in messages they send and receive.

 

Other related terms are also defined by Julia Wood as follows:

 

Intercultural communication: The branch of communication field that studies communication among people from different cultures, including distinct cultures within a single country.

 

Interpersonal communication: Communication between people. Interpersonal communication exists on a continuum ranging from impersonal (between social roles) to highly personal.


Intrapersonal communication: Communication with oneself, including selftalk, planning, and reflections.

 

References:

• Clevenger, T. “Can one not communicate? A conflict of models.” Communication Studies. 42 (1991). 351. Print.

• Dance, Frank E. X. “The ‘Concept’ of Communication.” Journal of Communication 20 (1970): 201-210. Print.

• Wood, Julia T. Communication Theories in Action: An Introduction. 3rd ed. Belmont, CA: Wadsworth. 2004. Print

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Sample Professional Blog

Sample Professional Blog | Business and Professional Communication | Scoop.it
This is a sample professional blog created and maintained by Hyba Ouazzani, a student taking COM 2301. She got a important bonus for the this great work.
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Commonly Used Expressions in Job Letters

Commonly Used Expressions in Job Letters | Business and Professional Communication | Scoop.it

English and French Commonly Used Expressions in Job Letters

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Career Portfolio Template (guide) for COM2301

Career Portfolio Template (guide) for COM2301 | Business and Professional Communication | Scoop.it
Abderrahim Agnaou's insight:

You may download this template to use as a guide to create your own career portfolio. Print out the reference forms and hand them in to those whom you think can attest to your skills/competence.

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Gendered Communication

Gendered Communication | Business and Professional Communication | Scoop.it
Every race and culture on earth has one thing in common, the presence of men and women. Success in many areas of life depends on effective communication between the two.
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