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Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
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150+ Content Marketing & Social Media Predictions for 2012 | Content Marketing Institute

150+ Content Marketing & Social Media Predictions for 2012 | Content Marketing Institute | Business and Marketing | Scoop.it
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012.
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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

The Ultimate Glossary: 120 Social Media Marketing Terms Explained | Business and Marketing | Scoop.it
The Ultimate Glossary: 120 Social Media Marketing Terms Explained http://t.co/yEYHaaJX...
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Best of 2011: 18 Mistakes Businesses Make on Twitter

Best of 2011: 18 Mistakes Businesses Make on Twitter | Business and Marketing | Scoop.it
A list of 18 things that a lot of businesses do wrong when they decide to use Twitter.
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4 Ways Google+ Hangouts Can Increase B2B Productivity - B2B Marketing

4 Ways Google+ Hangouts Can Increase B2B Productivity - B2B Marketing | Business and Marketing | Scoop.it
Four innovative ways to utilize Google+ Hangouts to increase productivity within your organization.
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Google Places Optimization - Local SEO in 5 Easy Steps

Google Places Optimization - Local SEO in 5 Easy Steps | Business and Marketing | Scoop.it
Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever.
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Social Media, Pretend Friends, and the Lie of False Intimacy

(Happy Holidays. I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a "greatest hits" compilation. This is #5.
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From Beliefs Commitment Comes

One of the central elements used by many companies to help simplify and tell what the company stands for in a way that generates commitment is through a list of stated core values or what I call Commitment Beliefs.
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20 Content Marketing Ideas for 2012

20 Content Marketing Ideas for 2012 | Business and Marketing | Scoop.it
I know–just the phrase “content marketing” is enough to instill fear in many small business owners. But why? As SMBs, we’re pros at using content as a way to attract customers and build word of mouth.
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70+ Resources on How to Start a WordPress Blog

70+ Resources on How to Start a WordPress Blog | Business and Marketing | Scoop.it
Over 70 resources for starting a self-hosted WordPress blog including domain names, hosting, installation, themes, pages, plugins, settings, backups, and more.
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How to Use Content Writing to Get Conversions on My Website | Business 2 Community

How to Use Content Writing to Get Conversions on My Website | Business 2 Community | Business and Marketing | Scoop.it
Last week, I talked about using social media to promote conversions on your website.
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5 Essentials of Optimized Blog Posts

5 Essentials of Optimized Blog Posts | Business and Marketing | Scoop.it
Blogging is one of the most effective tools for achieving the mission of Inbound Marketing, creating more leads, visitors and customers.
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12 Google+ Marketing Tips From the Pros

Are you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You've come to the right place.
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5 Effective Online Marketing Tactics for 2012 | Practical eCommerce

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How To Improve Your Business Online – Self SEO Tips | inspirationfeed.com

How To Improve Your Business Online – Self SEO Tips | inspirationfeed.com | Business and Marketing | Scoop.it
As the Internet technology advances, more and more business owners realize that the online market is offering great options for business improvement.
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Why You're Pissing Off Half Your Facebook Fans

Why You're Pissing Off Half Your Facebook Fans | Business and Marketing | Scoop.it
(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a "greatest hits" compilation. This is #4.
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The Entrepreneur’s Handbook: 101 Resources for First Time Entrepreneurs

The Entrepreneur’s Handbook: 101 Resources for First Time Entrepreneurs | Business and Marketing | Scoop.it
Are you looking to take the leap into starting your own business in 2012? If you’re just starting to think about it, or if you have been planning it for a while, you still may have lots of unanswered questions.
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13 Location-Based Marketing Tips for Entrepreneurs

Check out these 13 tips for leveraging geo-targeting from successful, young entrepreneurs that have already tackled these questions, and more.
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Blogging Essentials for Content Marketing | Content Marketing Institute

In this 2011 best-of edition from Content Marketing Institute, we cover the ever-popular topic of blogging from diverse expert perspectives.
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12 Most Creative Ways to Reinvent Your Brand in the New Year - |

Nick Westergaard gives you 12 Most Creative Ways to Reinvent Your Brand in the New Year...
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12 Most Vital Web Marketing Endeavors Before the New Year |

12 Most Vital Web Marketing Endeavors Before the New Year | | Business and Marketing | Scoop.it
Jeremy Powers highlights the 12 Most Vital Web Marketing Steps you must take for the New Year...
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The 6 Step Process for Measuring Social Media

The 6 Step Process for Measuring Social Media | Business and Marketing | Scoop.it
(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a "greatest hits" compilation. This is #6.
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Content Marketing Attracts Prospects and Closes Sales For Businesses | George Passwater

Content Marketing Attracts Prospects and Closes Sales For Businesses | George Passwater | Business and Marketing | Scoop.it
“Our customers don’t pay attention to content, so why should we pay for someone to create it for our business?” Believe it or not, I heard this statement a few weeks ago from a company I interviewed.
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Are the 4 Ps of the Marketing Mix Dead? | Business 2 Community

Are the 4 Ps of the Marketing Mix Dead? | Business 2 Community | Business and Marketing | Scoop.it
Many of us undoubtedly recall the good old “4 Ps” of the marketing mix: Product, Place, Price and Promotion.
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From Thought Leadership to Attention Leadership

From Thought Leadership to Attention Leadership | Business and Marketing | Scoop.it
So, you consider yourself a thought leader.
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